PRESS RELEASE
1 December 2009
Catch the cocktail fever this winter
Forget the winter warmers your granddad used to make to banish a head cold - hot cocktails
are what the discerning drinker should be seeking out this season, according to London’s top
mixologists.
Thanks to its versatility and of course taste, the perfect ingredient for a winter warmer is
Authentic Caribbean Rum (www.truerum.com). Jimi Pearce of popular Islington watering hole
Wax Jambu – which has recently opened the UK’s first Rum Cove bar serving exclusively
Authentic Caribbean Rum-based drinks – has developed a new hot rum toddy recipe, which
he’s calling Gold Fever.
Jimmy explains: “The hot rum toddy is a classic serve that I’m seeking to rescue from its
connotations as a medicinal drink, only to be enjoyed when your senses are at their lowest
ebb. By using premium aged rums from the Caribbean and enticing mixers, we have been
able to modernise a classic drink that can excite the palate and bring a drop of Caribbean
sunshine into any winter’s day. Hot is the new cold!”
The Gold Fever Toddy blends the sweetness of the world’s sunniest spirit with the kick of
ginger, provided by Fever-Tree Ginger Ale or Ginger Beer according to preference, and will
be available at Wax Jambu’s Rum Cove throughout the winter. However, Jimi is keen to
share the love with those who can’t make it to his bar between now and Christmas by getting
people to try making their own Gold Fevers at home:
Gold Fever Toddy
You will need:

A saucepan

200ml of Authentic Caribbean Rum

400ml of Fever Tree ginger ale or ginger beer

1 lime

1 orange

1 lemon

Cinnamon sticks

Nutmeg

Cloves

A bar or tea strainer
Method:
Add the following ingredients to a cold pan; 200ml of Authentic Caribbean Rum, the zest of
half a Lime, the peel of 1 orange, the juice of half a lemon.
Add 300ml of Fever-Tree Ginger Ale or Ginger Beer to the pan and put on a low heat, at no
point should the contents come to the boil.
Stir in two snapped cinnamon sticks, freshly ground nutmeg & 3 cloves.
Depending on your palate, you can add more citrus or spice to suit.
Keep stirring and tasting until you’re happy with your Toddy, then fine strain into your serving
bowl or soup kettle to keep warm.
Serve in a small glass mug with a cinnamon stick and slice of lemon or lemon twist as
garnish.
To find out more about Authentic Caribbean Rum, including its rich history and a host of
cocktail recipes, please visit: www.truerum.com
For more information on Fever-Tree, visit: www.fever-tree.com
Wax Jambu and the Authentic Caribbean Rum Cove bar can be found at 144 Upper St.,
Islington, London, N1 1QY www.waxjambu.co.uk
ENDS
For further information, please contact:
True Rum press office
Tel: 01179 731173
Email: truerumpr@brayleino.co.uk
Editors notes:
About Authentic Caribbean Rum
The West Indies Rum and Spirits Producers’ Association Inc. was founded in the late 1960s
and is based in Barbados. It represents the interests of rum producers in the ACP*
Caribbean.
*ACP stands for ‘Africa, Caribbean and Pacific’. The ACP Caribbean states are the countries
that are signatories of the Lomé Convention signed in 1975. This was superseded by the
Cotonou Agreement in June 2000.
Brands under the WIRSPA umbrella include Angostura Rum, Appleton Estate Jamaica
Rum, Barbancourt, Ron Barceló, Borgoe , Brugal, Chairman’s Reserve, Clarke’s Old
Grog, Cockspur , Doorly’s , English Harbour , El Dorado , Mount Gay, Mount Gilboa,
One Barrel, St. Nicholas Abbey, Sunset Captain Bligh XO, Westerhall and XM Royal . N.B
Only rums shown in Bold are currently available in the UK.
Authentic Caribbean Rum brands are made in 15 ACP* Caribbean territories: Antigua and
Barbuda, The Bahamas, Barbados, Belize, Dominica, Dominican Republic, Grenada,
Guyana, Haiti, Jamaica, St Kitts-Nevis, St Lucia, St Vincent and the Grenadines, Suriname,
Trinidad and Tobago.
www.truerum.com
About Fever-Tree
Fever-Tree is a range of all natural mixers which are perfectly balanced to allow the true
tastes of the best spirits to shine through. Fever-Tree has just been awarded CoolBrand
status and won this year’s award at the prestigious Tales of the Cocktail in New Orleans.
Previous awards include first prize at the San Sebastian Gastronomic Festival in 2007 for the
tonic water, and a silver medal at the NASFT show in New York for the Bitter lemon.
The full range includes Tonic Water, Bitter Lemon, Lemonade, Ginger Ale and Soda Water
are made with the finest and most authentic natural ingredients available: subtle botanical
flavours, natural juices, soft spring water, cane sugar, and for the tonic and bitter lemon the
highest quality quinine from the original Chinchona trees (fever-trees). In 2007 the company
also launched the world’s first all natural, lower calorie tonic water, called Naturally Light.
Fever-Tree mixers are presented in single serve glass bottles and are highly carbonated to
deliver the drinks' delicate botanical aromas and ensure premium freshness and fizz. A
500ml range is also available through larger Waitrose stores.
Launched in 2005, Fever-Tree is already exclusively served in 6 of the top 10 'world's best
restaurants' according to Restaurant Magazine 2007. Fever-Tree Tonic Water is even served
as a frozen tonic soup course at El Bulli – the world’s best restaurant.
www.fever-tree.com
Please see website for details about the whole Fever-Tree range. For further information,
including stockist details, images or product samples, please contact Melissa or Louisa at
Sauce Communications on 020 8600 3600