Appendix B
Job Description
Job title:
Department/School:
Grade:
Location:
Research Marketing Manager
Marketing and Communications
8
Claverton Campus
Job purpose
The postholder is responsible for the development and delivery of marketing and
communications strategies to raise the profile of academic research conducted by the
University of Bath amongst local, regional, national and international audiences.
The role requires close liaison with academics, Faculty marketing teams, the Research &
Innovation Services Office, International Relations Office and colleagues within Marketing &
Communications in order to ensure that Institutional and Faculty/School strategies and
activities related to communication of research and research impact are complementary and
consistent including the University’s commitment to public engagement with research.
S/he will operate as a specialist expert on all marketing and communications matters which
influence our research profile providing analysis and advice across the range of the
University’s research related activities and in support of the enhancement of our reputation
as an active, vibrant research environment and community.
The resulting activities will make effective use of the full range of appropriately innovative
communications channels and methods to engage with a number of discrete target
audiences. These activities will include the communication of research within the University
to facilitate collaborative interdisciplinary working and the building of effective links with
colleagues in other GW4 universities in support of the raising of the profile of the GW4
grouping of research intensives.
The post-holder will ensure that all activities are well researched and benchmarked with
articulated and agreed targets and performance indicators in order to justify the effective and
efficient use of the resources required.
Source and nature of management provided
The postholder is expected to work with initiative and autonomy on a day to day basis. Line
manager will be the Director of Marketing & Communications
Special conditions
The postholder may on occasion be required to travel off campus
Main duties and responsibilities
1
Lead the delivery of Research Communications activities and initiatives in alignment
with the University’s Marketing and Communications strategy and in context of
University strategies to generate income and enhance reputation.
2
To build, enhance and give greater visibility to the University of Bath’s research
reputation at a national and international level, specifically our research profile,
research capabilities, research expertise, research programmes, research institutes and
the impact of our research.
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Appendix B
Main duties and responsibilities
3
To develop effective working relationships with academic colleagues to ensure they are
engaged, enabled and motivated to make their research visible thus building a forward
plan of high priority research stories to ensure research visibility through the year.
4
To identify and where necessary develop appropriate platforms, channels and
opportunities to communicate our research to key stakeholders working in alignment
with The University’s commitment to public engagement and the University’s
internationalisation strategy
5
To oversee the development of high quality, engaging search optimised, multi-media
communications content ensuring that the process of content creation is efficient from
briefing to final implementation and effectively integrated across communications
channels
6
To work with colleagues in Marketing & Communications to develop and enhance the
media presence of our research excellence and academic expertise including where
relevant the provision of media training for academic colleagues
7
Provide specialist advice and consultancy to the University community across the
existing and potential scope of Research Communications to inform future strategy and
promote Research Communications best practice.
8
To work collaboratively with colleagues in Research Development and Support Office
making effective use of communications tools and techniques to enhance the
University’s ability to secure research funding from the full range of potential funding
sources. This will include activities in collaboration with GW4 partner Universities.
9
Communicate to senior stakeholders data relating to the effectiveness of Research
Communications activities to inform their thinking and help shape future strategic
planning.
10 Contribute to the development and delivery of the University’s marketing and
communications strategy acting as subject matter expert on opportunities and issues
relating to Research Communications.
11. Maintain a thorough awareness of developments and trends in Research
Communications both within and external to the higher education sector national and
internationally and respond to them appropriately.
12. Develop and maintain trust based working relationships with colleagues across the
University which enhance the reputation of the Department of Marketing and
Communications amongst internal stakeholders for the quality and effectiveness of its
strategic planning, creativity and implementation.
13. Act as a member of the Marketing and Communications Executive working closely with
colleagues to ensure effective implementation of an effective, integrated, multi-media
Research Communications activity plan.
14. To maintain awareness of competitor activities nationally and internationally for
promotion of their Research.
15. Act as ambassador for the University on Research Communications issues externally,
including at national level.
You will from time to time be required to undertake other duties of a similar nature as
reasonably required by your line manager commensurate with the nature and level of the
post
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Appendix B
Person Specification
Criteria
Qualifications
Education to degree level or equivalent with substantial
experience or a graduate with proven relevant experience and
Chartered Institute of Marketing (CIM) or similar qualification
and equivalent experiential learning/work experience.
Postgraduate level qualification or equivalent
Experience/Knowledge
An excellent track record of achievement in a senior marketing
and communications role
A good understanding of the full range of relevant
communications channels including demonstrable experience of
managing effective use of digital communications media
A successful track record of planning and implementing
significant communications activities
Proven ability to manage a diverse portfolio of work in a multistakeholder environment
Significant experience of working in a research marketing and
communications environment in Higher Education
A good understanding of the role of effective communications
and management of reputation in the research funding
environment
Experience of preparing formal written reports and presentations
for a range of audiences including Senior Management
Experience of managing priorities, processes and procedures in
a complex multi-stakeholder environment
Skills
Ability to think strategically and develop and implement effective
communications strategies and plans
Able to develop and maintain effective, trust-based working
relationships with academic and other colleagues based on
mutual understanding and respect
Ability to analyse and present complex data and concepts
clearly and concisely
Proven ability to work effectively across organisational
boundaries
Excellent communication, presentation and influencing skills
IT literate including proficient use of MS Office
Attributes
Proven personal leadership qualities including self-motivation
and the ability to motivate high performance in others and to
develop staff
Adaptable and flexible
Ability to develop networks and manage conflicting priorities for
self and others
Ability to think creatively with originality and insight
Customer focused
Resilient and determined
Flexible and able to cope with competing demands
Diplomatic and willing and able to negotiate to achieve win-win /
mutually-desired outcomes
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Essential
Desirable
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