Copy for Chris’ Brochure
What Designers Should Know About Paper
Paper has unique qualities that designers need to consider for their projects:
Paper is measured in special increments unique to the trade
Paper can be coated or uncoated
Paper has a brightness number
Paper means white is a color too!
Paper can be 100% virgin or contain recycled content and/or post-consumer content.
Recycled means scraps on the floor of the paper mill were recycled into the paper
production process.
Post-consumer content means the paper you put in recycling bins was re-used
The brightness of a piece of paper is measured on a scale of 1 to 100 with 100 being
the brightest. Inexpensive photocopy papers are in the high 80s or low 90s;
expensive commercial papers are 97-100 and make your work look better.
The grade of a paper is determined by how much light the paper reflects -- in other
words, how white it is. Premium sheets reflect the most light and are the whitest;
they are also the most expensive.
Lightweight papers are measured in pounds based on the weight of 500 uncut
sheets. In other words, 500 sheets of 17” x 22” 20-pound bond will weigh 20
pounds. That’s the weight of paper we all see in photocopiers.
Heavier paper, sometimes called card or cover stock, can be measured in pounds or
in points such as 8, 10 or 12 pt. These aren’t the same points as typography but are
specific to the paper trade.
C1S = Coated One Side (matte on the other)
C2S = Coated Two Sides
Gloss = a coated paper with a shiny finish
Matte = an uncoated paper; sometimes paper is made more matte by applying a
non-glossy coating
Domtar Paper
Paper has the power to inspire new thoughts and big ideas. Paper helps bring
designs to life and takes the printed word from the ordinary to the extraordinary. It
can add a splash of color or just a subtle hue, be soft to the touch or ingrained with
depth and character. The first secret of a successful document is to capture the
attention the interest of the audience. That's why the popularity of our paper is no
secret at all. It’s specifically designed for those who notice details in commercial
printing as it produces crisp text and clean, true-color images.
About Domtar’s Papers
A Good General Paper
Luna is a high-quality, coated printing paper with a high-bright, blue-white shade.
The new brightness of 92 and superior whiteness of 106 make it an ideal choice for
all your printing requirements. It has a hard, smooth, even surface and impressive
formation and opacity. Print projects can be quickly finished due to Luna’s excellent
drying, folding and binding characteristics. Luna’s superb reproduction qualities and
consistent on-press performance make it the paper of choice for many print
applications. The range of finishes – with gloss, silk and matte – provides a paper
for every need.
Environmentally Responsible Papers
Where else can you find papers with high-bright, blue-white shades, tactile and
highly printable textures, and perfect cloud-like parchment effects, which also
happen to be affordable, on-press performers, endorsed by the Rainforest Alliance
and certified to Forest Stewardship Council? Domtar Sandpiper is an environmentally
responsible paper. Manufactured with 100% post-consumer waste and is offered in
a unique range of colors and two textures, with exceptional printability, folding, diecutting, and embossing. Our EarthChoice papers make it easy for you to do the right
thing–for your project, and for future generations.
Digital Printing Papers
To keep up with today’s technology and the pace of your workday, we offer
advanced paper solutions with exceptional brightness (94+), clarity and print
resolution: papers that offer special features such as exceptional dot resolution for
crisp images and text and provide superior opacity. Here are nine papers you can
rely on when you’re doing five things at once: DOMTAR OPAQUE PLAINFIELD
DOMTAR COLORS DOMTAR CORNWALL DOMTAR LUNA DOMTAR MICROPRINT
COATED LASER DOMTAR MICROPRINT COLOR COPY DOMTAR MICROPRINT
DIGITAL publishing text
Thinking About Something Glossy?
Coated or “glossy” papers can make your work look its best. Photographs stand out
and colors pop with vivid clarity. Two good choices are: Domtar Ocean Cote-is
a lightweight coated sheet with an 84 brightness that provides exceptional
performance and color reproduction in a range of uses, including book publishing,
commercial printing and direct mail fliers.
Domtar EarthCote-is the most environmentally friendly coated lightweight on the
market with 30% post-consumer content. An 84-brightness paper, EarthCote is
economical and ideal for magazines, book publishing, commercial printing, catalogs
and direct mail.
Specialty Papers-Doing Something Different
Colours
Using color is about creating the best contrast and complement. This array of
pastels, plus cream and britewhite, includes 15 colors total — in weights from
multipurpose to index. Each sheet in every weight is acid-free, naturally, and made
to be not merely long-lasting but to stay great-looking.
Pastel colors, cream and britewhite, 15 colors total
Feltweave
Domtar Feltweave features a sophisticated felt finish in text and cover that can
handle even the most challenging finishing techniques. In a non-directional pattern,
Domtar Feltweave creates the perfect canvas for your four-color imagery.
Whites, creams, grays, rich conservative colors, 13 colors, 10 of the colors
coordinate with Domtar Nekoosa Linen, 7 of the colors coordinate with Domtar
Solutions
Skytone
Domtar Skytone combines visual texture and color for a beautiful, elegant effect. It
is the industry's leading imitation parchment sheet, with an authentic, cloud-like
appearance that blends with printed imagery. With Domtar Skytone you can expand
your design possibilities beyond traditional end-uses.
Sophisticated, muted shades of imitation parchment, 10 colors
Chris has asked you to write a couple of sentences to conclude this brochure.
Something about for more details and sample books are available if you’d like to
meet. Contact information for clients to reach Chris is: Chris Jones 123 Main Street
Lubbock, TX 79404
Cell: 806-742-1234 Fax: 806-742-5678