KENYA METHODIST UNIVERSITY
SCHOOL OF BUSINESS AND MANAGEMENT
DEPARTMENT OF BUSINESS ADMINISTRATION
Business Seminar BUSS 422
Course Purpose
The course is intended to prepare students in the art of critical reading, thinking,
writing and presentation. This course will provide a forum for the development and
dissemination of knowledge and understanding about relevant /contemporary
business issues. It is therefore designed to help students to acquire skills in writing,
communication, report writing in seminar presentations as well as facilitation at
different management levels.
Expected Learning Outcomes
By the end of the course, the students should be able to:
 Apply knowledge and skills in their field of specialization by providing
ideas for business innovation.
 b) Prepare seminar material, presentation and facilitate seminars.
 c) Effectively communicate, both verbally (through presentations) and in
writing (seminar reports).
Seminar Paper Development
Chapter 1: Introduction
 Background of the seminar paper
 Purpose of seminar
 Target audience
 Objectives
Chapter 2: Literature review
 Theoretical review:
 Selection/ identification of audience
 Problem/contemporary issue description in literature review
Chapter 3: Discussion and Findings
 An analysis of leading/current discourse on the problem/issue.
 An assessment of the proposed solution
 Propose a solution to the problem or system.
Chapter Four: Summary, Conclusion and Recommendation
 Your contribution to existing body of knowledge.
Seminar Presentation Format
 Introduction
 Contribution to existing body of knowledge
 Preparation of seminar slides
 Format and layout of the slides(6 points per slide, font 32, maximum 15
slides)
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 Setting the mood of the seminar
 Speaking styles
 Presentation styles
 Mannerisms during presentations
 Audience rapport
 Conclusion
Format and layout of the final hard copy document (1) copy. Use 1.5 spacing, times
new roman, APA style of referencing and justify your work.
Assessment
a. Seminar paper presentation
40%
b. Final Contextual Research Paper
60%
Instructional Materials and Equipment
a. Projection equipment
b. Instructional Materials/Handout
c. Case Studies
d. White board/marker
e. Library
f. Journal articles
BUSINESS SEMINAR TOPICS
Note
Students to select any topic within their area of specialization
Human Resource
Diversity in the workplace
Does Employee Training Increase Turnover?
Managing Global Work-Force
Marketing
Customer Focus in new Business Culture
Service Marketing: Strategy and Challenges in the era of globalization.
Social Media and Online Marketing Tactics
Entrepreneurship
Entrepreneurship in globalizing economy
Business Innovation through Advanced Information Technology
Technology-Based Entrepreneurship
Finance/ Accounting
Cross Border Investments in Emerging markets
Changing Accounting and Financial Reporting Landscape
Challenges to Finance Management in Next Gen
Procurement
Developing a Competitive Supply Chain Strategy
Retail Distribution- Move your Product Line to Retail Market
Supervisor:
Contact:
Immaculate Namulia
0732373373
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