News Release
Title: Vinyl Vehicle Wraps Promotion at SEMA | Avery Dennison | Graphics
Description: Enter to win a full vinyl vehicle wrap from Avery Dennison, a leader in graphics resources,
with the Chrome Sweet Chrome SEMA promotion.
Meta Keywords: vinyl vehicle wraps, graphics resources
For Immediate Release
AVERY DENNISON®ANNOUNCES CHROME SWEET CHROME
SEMA SHOW PROMOTION
(Mentor, Ohio) October 21, 2014 – Avery Dennison Graphics Solutions today launched
the Chrome Sweet Chrome promotion highlighting the versatility of vehicle wrap films
and how they can be used to create full or partial car wraps. Car enthusiasts can enter
the promotion through text message, by completing the form at
graphics.averydennison.com/chrome and in-person at eight partner booths at the 2014
Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, November
4 – 7, 2014. Daily prizes will be awarded in addition to the grand prize, a total vehicle
makeover including a full Avery Dennison car wrap, Giovanna wheels, a DUB audio
package and a Croftgate cleaning care kit.
“Avery Dennison® Conform Chrome films are extremely popular with vehicle wrap
installers and car enthusiasts,” said Erin Harmon, North America segment manager,
Graphics Solutions at Avery Dennison. “Many cars on display at the SEMA Show
feature Avery Dennison chrome films. The Chrome Sweet Chrome promotion is
intended to increase awareness among the restyler and customizer community that
vehicle vinyl wrap films can be used to customize a car or truck’s appearance.”
SEMA show attendees can enter to win the grand prize by finding an Avery Dennison
representative in Booth #12286 or partner location, including West Coast Customs
(Silver Lot), CroftgateUSA (#13019), DUB Magazine (DUB Live), Advantage Sign
(#12850), Eagle Enterprises (#12761), Universal Products (#12822), Oracle Lighting
(#11627), and Toyo Tire (Toyo Treadpass). The Avery Dennison representative will
give attendees a Chrome Sweet Chrome sticker, and explain the rules of the promotion.
Avery Dennison Conform Chrome Red was recently added to the Conform Chrome
Accent Film line, joining Silver, Gold, Blue and Black. With the addition of this new color,
the Avery Dennison® Supreme Wrapping Film line now includes 87 opaque cast films in
gloss, matte and brushed metallic, matte, pearlescent, carbon fiber, conform chrome
and satin finishes.
“Conform Chrome Red is exactly what I've come to expect in films from Avery Dennison
– a fun new color, excellent conformability and easy to install,” said Carl Brewer, of The
Wrap Installers. “I can’t wait to see the colors Avery Dennison has in store for the
future.”
All Avery Dennison chrome-colored films feature a mirror-like finish that creates a highend look for vehicle wraps. The films are extremely conformable, allowing for application
on rounded vehicle features, like side-view mirrors, striping and door handles.1
Avery Dennison Conform Chrome films are constructed with appearance and ease of
installation in mind. Easy Apply RS™technology allows installers to easily reposition
and slide the film into place, reducing air bubbles and minimizing the installation time. In
addition, due to its construction, no overlaminate is required before installation.
Please see official rules and how to enter at http://graphics.averydennison.com/chrome.
Samples of Avery Dennison Conform Chrome Red are available from
samples.graphics@averydennison.com. To find an Avery Dennison Certified Distributor
in your area, visit the Find a Distributor page on our website.
For graphics resources and moreinformation on where to buy Supreme Wrapping Films,
designers and printers can visit graphics.averydennison.comor contact Avery Dennison
at 800-282-8379 for additional information.
The user is responsible for determining the product's suitability for the intended application. This product should be used on a
test-and-approve basis.
1
Some states may have laws or regulations on the use of chrome or other mirror-like finishes on vehicles, which may include
passenger vehicles and vans. The user is responsible for determining and complying with all applicable standards.
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About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The
company’s applications and technologies are an integral part of products used in every major market and
industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison
serves customers with insights and innovations that help make brands more inspiring and the world more
intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations
of $6.1 billion in 2013.
A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging
materials and service solutions for fleet, architecture and transportation markets. For more information,
visit graphics.averydennison.com. Join the Avery Dennison conversation
atwww.facebook.com/AveryDennisonGraphics, follow us@AveryGraphicson Twitter and stay up to date
by subscribing toAvery Dennison Works, a monthly e-newsletter.
Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison
brands, product names, antenna designs and codes or service programs are trademarks of Avery
Dennison Corporation. Certain third party trademarks and trade names used herein are the property of
their respective owners.
Contacts:
Carolyn Polanski
Avery Dennison Graphics Solutions
440-534-4851
carolyn.polanski@averydennison.com
Cheryl Besl
Topic Design Group
(513) 744-0908
cbesl@topicdesign.com