News Release
For Immediate Release
AVERY DENNISON USES THE SCIENCE OF THIN TO
IMPROVE PERFORMANCE AND INCREASE SUSTAINABILITY
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New S7000 adhesive enables film portfolio
to outperform on the press and the shelf
MENTOR, Ohio — Sept. 11, 2012 — Avery Dennison Corporation has introduced a
Prime Film Portfolio of BOPP and Machine Direction Oriented (MDO) films, anchored
with the new, proprietary S7000 adhesive that delivers excellent clarity, conformability
for container squeeze, and dispensing stiffness for high-speed converting and
dispensing.
The portfolio consists of clear, white and metalized facestocks on PET liners. In
particular, the new semi-conformable Global MDO constructions enhance product shelf
appeal and perform without wrinkles or peeling on many squeezable containers while
producing 40 percent less solid waste and requiring 37 percent less energy.
For more rigid containers, new BOPP products have been designed with S7000 to offer
excellent performance in both converting and dispensing even as materials become
thinner. The S7000 adhesive delivers 50 percent less ooze and best-in-class wet-out
performance across the entire portfolio.
“Thin is not simple,” said Tina Hannan, Film Product Line Director, Avery Dennison
Label and Packaging Materials-North America. “Thinner constructions typically have
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trade-offs in ooze, dispensing and wet-out. However, with our focus on the Science of
Thin, we have created a portfolio that reduces the environmental impact while improving
performance.”
The Prime Film Portfolio provides significant improvements in sustainable impact
compared to similar films. When compared to the annual production of PE 85 using
Avery Dennison™ GreenPrint, a life cycle assessment tool, Global MDO produces the
following environmental benefits:
 6,943 barrels of oil would be saved
 1,225 trees would be saved
 378,792 gallons or 3 households worth of annual water use would be saved
 14,837,041 kWh or 1,275 households worth of annual electricity use would be saved
 3,444 tons of CO2 or emissions from 675 cars would be eliminated
 1,559 tons of solid waste or 690 households worth of annual waste would be saved
These improvements were driven by 31% less material weight and the use of a thinner
PET liner. Greenhouse gas emissions are reduced by 22% as well.
Avery Dennison representatives will be available to discuss the Prime Film Portfolio and
its benefits at the Avery Dennison Booth #119 in the exhibition hall.
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Editor’s note: Expert interviews, product samples and photography are available upon request.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The
company’s applications and technologies are an integral part of products used in every major market and
industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison
serves customers with insights and innovations that help make brands more inspiring and the world more
intelligent. Headquartered in Pasadena, California, the company reported sales from continuing
operations of $6 billion in 2011.
Learn more at www.averydennison.com
©2011 Avery Dennison Corporation. All rights reserved. Avery Dennison, Fasson and all other Avery
brands, product names, codes and service program terms are trademarks of Avery Dennison
Corporation. Fortune 500® is a trademark of Time, Inc. All other brands and product names are
trademarks of their respective owners.
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Caption: Prime Film Portfolio, including Global MDO, delivers increased productivity, clarity and
sustainability benefits.
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