Application Information Pack
Supporter Development Manager
Introduction to Girlguiding
Thank you for your interest in the role of Supporter Development Manager. This
document provides information relating to the above vacancy and should be used for
information purposes only. The information does not form part of the terms and
conditions of employment.
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Girlguiding is the leading charity for girls and young women in the UK.
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Thanks to the dedication and support of 100,000 amazing volunteers, we are
active in every part of the UK, giving girls and young women a space where
they can be themselves, have fun, build brilliant friendships, gain valuable life
skills and make a positive difference to their lives and their communities.
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We build girls’ confidence and raise their aspirations. We give them the chance
to discover their full potential and encourage them to be a powerful force for
good.
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We are a registered charity with a Royal Charter and Bye Laws.
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Our income comes from:
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We have over 240 employees based throughout the UK: at our Headquarters in
central London, Trading Service in Cheshire, and Training and Activity Centres
in London, Hampshire, Sussex and Lancashire.
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In 2014, Girlguiding had more than half a million members including both girls
and adults.
Membership Subscriptions
Trading Income
Fundraising
Investments
We are a member of WAGGGS (World Association of Girl Guides and Girl
Scouts); which operates in 145 countries and has 10 million members
Organisational chart
Chief Executive
Director of
Guiding Services
Deputy Chief
Executive
IT
Services
Finance
Human
Resources
Projects
Trading
Service
Executive
Directorate
Property
Management
SMT
Youth
Programmes
Quality &
Membership
Development
Director of
Communications & PR
Volunteer
Support
Digital
Communication
Fundraising
& Marketing
PR &
Advocacy
The role of Supporter Development Manager
Girlguiding is embarking on an exciting new phase in its development. In January 2015,
we will start work on our new five year strategic plan – to change the lives of more girls,
empower them to use their actions and voices to make a positive difference to the
world around them, and inspire them to discover their potential. Our fundraising work is
going from strength to strength and we are now looking to grow our team to help us
deliver ambitious new fundraising targets for the next five years.
Girlguiding is recruiting a Supporter Development Manager, who will be required to lead
on the development, implementation and evolution of our fundraising strategy to deliver
income and engagement from supporters. This income will predominantly be from
Individual Giving but will also include managing Community Fundraising, Events
Fundraising, Legacy and In-Mem income streams. He or she will lead on the development
and growth of an engaged, inspired and active supporter base for Girlguiding to deliver
long-term income and support for our work. He or she will be join the fundraising
leadership team (alongside a Strategic Fundraising Manager), who have a 5 year
ambition to grow fundraised income (across all income streams) from £1.6 million in
2015 to £2.5 million by the end of 2019, in line with our 5 Year Fundraising Strategy and
supporting work plans.
The Supporter Development Manager will lead the supporter engagement team in
growing our supporter income (across individuals, community, events, legacies and inmem) from £185,000 to £565,000 by the end of 2019, in line with the Fundraising
Strategy and supporting plans. The post holder will also be required to create and
manage the budgeting, risk management and reporting function for the charity in
relation to supporter fundraising.
The post holder must have experience of developing and growing supporter bases for
charities – including database development and leveraging for income generation. He or
she must also have excellent verbal and written communication skills as well as the
ability to engage and inspire supporters, staff, volunteers, SMT and Trustees in our
fundraising work to support the Girlguiding’s Strategic Plan 2015-2020.
Due to the nature of the work, occasional weekend working will be required,
occasionally at sites outside of London, for with time off in lieu will be taken.
Applications
The closing date for applications is 07 April 2015 at 12pm. Please complete the
application form and equal opportunities monitoring form and return by email to
hrvacancies@girlguiding.org.uk. Alternatively, post to Human Resources, Girlguiding, 17–
19 Buckingham Palace Road, London SW1W 0PT.
Candidates will be shortlisted on the basis of the application form. Those who are
successful at this stage of the process will be invited to attend an interview.
Unfortunately we are unable to give feedback to those who are not shortlisted;
however, we will, if required, provide feedback to those who have attended an
interview.
Interviews
Interviews will be held in the week commencing 13th April 2015 at Girlguiding, Portland
House, Bressenden Place, London SW1E 5RS. Please note that it is not Girlguiding’s
policy to reimburse applicants in respect of travel expenses to attend interviews.
Job Description
Basic job details
Job Title:
Supporter Development Manager
Department:
Fundraising and Marketing
Grade:
Date Evaluated:
Reports to:
Head of Fundraising and Marketing
Overall purpose of job
To develop and implement new and innovative fundraising strategies to raise income
from supporters. The role will be responsible for ambitious annual targets, with
significant growth in the next five years to support the charity’s vision for girls and
young women.
To lead on the development, implementation and evolution of our supporter engagement
and fundraising strategy, creating plans to deliver and drive ongoing growth across our
supporter base - including individual givers, community fundraisers, events fundraisers,
legators and in-mem donors. You will also take responsibility for monitoring performance
against our five year strategic, and taking action to achieve ambitious targets.
Main areas of responsibility
1. To work with the Strategic Fundraising Manager to grow fundraised income from
£1.6 million in 2015 to £2.5 million (across all income streams) by the end of
2019, in line with an ambitious 5 Year Fundraising Strategy and supporting plans.
2. To lead the supporter engagement team in growing our supporter income (across
individuals, community, events, legacies and in-mem) from £185,000 to £565,000
by the end of 2019, in line with the Fundraising Strategy and supporting plans.
3. To lead on the development of an engaged, inspired and active supporter base
for Girlguiding. Grow Girlguiding’s supporter base to deliver long term income
and support for our work.
4. To lead of the development and implementation of a research-driven supporter
engagement strategy for the charity.
5. To lead on the development and the delivery of high-quality, creative and
effective new fundraising campaigns and products that promote Girlguiding and
deliver income for the charity.
6. To be personally responsible for hitting financial targets and key performance
indicators set by the Trustees, and the charity’s SMT.
7. To work with staff across the charity, to research, identify and secure
appropriate funding and create fundraising opportunities from Girlguiding’s
Strategic Plan 2015-2020.
8. To devise and deliver high-quality stewardship and engagement programmes for
all supporters – creating long-term funding relationships with a broad range of
stakeholders.
9. To create and manage the budgeting, risk management and reporting function for
the charity in relation to supporters. Develop policies and processes that support
this work.
10. To report on income variances and implement appropriate contingency plans to
ensure targets and KPIs are achieved.
11. To engage and inspire funders, SMT, Trustees and volunteers in our fundraising
work to support the Girlguiding’s Strategic Plan 2015-2020. Be a champion for the
cause and the department.
Knowledge and skills
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To have extensive experience developing and growing supporter bases for
charities – including database development and leveraging for income generation.
To develop and deliver data-driven cross-organisational fundraising campaigns
and products that raise awareness, engagement and income from supporters.
To provide first class supporter communication and stewardship skills.
To have excellent financial acumen, proven analytical skills and the ability to
grow a charity’s income in a competitive financial environment
To inspire and motivate a team of fundraisers to devise fundraising projects and
initiatives that engage and excite supporters in Girlguiding’s work
To have extensive knowledge and experience of target setting, monitoring and
budget management within a fundraising context
To have an understanding of relevant charity legislation, its implementation and
best practice.
Problem solving
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To lead on developing fundraising products and campaigns that fit with and
enhance Girlguiding’s Strategic Plan 2015-2020.
To lead on creating research driven, audience specific fundraising asks for
supporters.
To lead of the development and implementation of process and systems that
support fundraising including database development and communications for
supporters.
To find solutions to structural, cultural or budgetary constraints to generating
income from supporters.
Innovation
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To research and implement new and innovative data-driven cross-organisational
supporter fundraising campaigns and products that raise awareness, engagement
and income.
To find new ways for supporters to engage with and support the charity’s mission,
vision and values.
To support the integration of Girlguiding’s campaigning, advocacy and fundraising
work to deliver our vision for girls.
To support a team of fundraisers to challenge themselves and the charity to
deliver on targets.
Planning & decision-making
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To plan, research and implement data-driven cross-organisational supporter
fundraising campaigns and products that raise awareness, engagement and
income.
To lead on the creation and implementation of fundraising plans in line with the
Fundraising Strategy 2015-2020.
To have extensive experience of target setting, monitoring and budget
management within a fundraising context to deliver above plans.
To decide what fundraising opportunities to pursue and how to make the best use
of them in order to achieve the charity’s objectives.
Interpersonal skills
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To devise and deliver high quality, relevant stewardship and engagement
programmes for all supporters.
To have excellent interpersonal skills with the ability to relate to people at all
levels and to represent the charity at the highest level – at events, in the media
and via sector networking
To have confidence to make the 'ask' to anyone, anytime, anywhere!
To engage and inspire funders, SMT, Trustees and volunteers in our fundraising
work to support the Girlguiding’s Strategic Plan 2015-2020.
To be a champion for the cause and the department.
People development and leading
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To have excellent leadership’s skills to inspire and motivate a team of
fundraisers to devise fundraising projects and initiatives that engage and
excite supporters in Girlguiding’s work.
To lead cross-charity teams to deliver and report on data-driven crossorganisational supporter fundraising campaigns and products that raise
awareness, engagement and income.
Monetary responsibility:
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To grow fundraised income from £1.6 million in 2015 to £2.5 million (across all
income streams) by the end of 2019, in line with an ambitious 5 Year Fundraising
Strategy and supporting plans.
To create and manage a budgeting, risk management and reporting function for
the charity in relation to fundraising and supporter projects. Develop policies and
processes that support this work.
To manage the Fundraising budgets associated with the Individual Giving,
Community, Events, Legacy and In-Mem income streams.
Additional information
To undertake any other duties that may reasonably be required to fulfil the duties of
this post.
To undertake occasional evening and weekend working, for which time off in lieu will be
given.
Line manager’s signature:
Date:
Job holder signature:
Date:
Person Specification
Criteria
Assessment
Skills
Ability to grow and leverage a charity’s supporter base
Excellent cross-platform communication skills
Developed leadership and management skills (preferably in a
fundraising environment)
Extensive budgeting, risk management and reporting skills
Excellent Leadership skills
Excellent financial acumen and proven analytical skills
Ability to work independently within broad policy, professional
standards and budgetary limits
Experience of
Extensive experience in fundraising with proven examples of
successfully generating significant income from supporters
through individual giving
Experience of managing successful relationships with
stakeholders and supporters
Experience delivering large scale complex fundraising campaigns
that engage supporters and generate income
Experience of managing a fundraising team
Experience of researching and analysing financial and
fundraising information and data
Knowledge of
Knowledge of Individual Giving
Knowledge of fundraising for charities from supporters
Knowledge of Community, Events, Legacy and In-Mem
fundraising
Degree (preferably in relevant area)
Relevant fundraising qualification
Knowledge of Girlguiding
Membership of a relevant professional body
Values
Committed to Girlguiding’s values – Caring, Challenging,
Empowering, Fun, Inclusive & Inspiring
Committed to Girlguiding’s girl-led approach
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Terms & Conditions
Contract Type
This post is a full-time permanent post.
Location
You will be based at Girlguiding, 17-19 Buckingham Palace Road, London SW1W 0PT.
However, this post may require a regular pattern of home working.
On occasions, you may be required to perform your duties, on a temporary or permanent
basis, from any other Girlguiding premises within a reasonable travelling distance of this
location. You may be required to travel inside the UK on business of the Organisation.
Salary/Rate
Your salary for the position is £39,557.00 per annum (including London Weighting).
Working Hours
Normal hours of work are Monday to Friday 9am to 5pm with one hour for lunch.
However, you may be required to work at times other than and in addition to your
normal hours of work.
Probationary Period
The post will be subject to a probationary period of 26 weeks.
Medical and Criminal Records Check
This post may involve substantial access to young people and it may be a requirement
under The Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 that you submit
a criminal record disclosure check. Upon successful appointment, you will be required to
complete a medical questionnaire and criminal records check.
Employment is subject to satisfactory receipt of a medical and criminal records
disclosure check.
Terms & Conditions
Holidays
25 days’ paid holiday per annum plus bank holidays. This increases after two years’
services as on 1 January to 26 days, and then a further one day for every two years of
service, up to a maximum of 30 days for 10 years’ service and above. Holidays and bank
holiday allowance will be pro-rata for part-time and fixed-term employees.
Notice Period
During the probationary period, the period of notice required is four weeks by either
party; and 12 weeks thereafter.
Benefits
Pension Scheme
Upon completion of three months’ service you will be eligible to join the Girlguiding
Group Personal Pension scheme. The scheme is contributory. Full details are available
from Human Resources.
Simply Health
You will have access to a voluntary healthcare plan that provides cash to employees to
cover the cost of everyday healthcare, dental and optical bills.
For more information regarding the employee benefits at Girlguiding, please refer to the
Employee Benefits Guide in the benefits section of the website.