Tables and maps of origin based flows
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NERIP Study into retail and leisure flows May 2006 Property Consultancy Embankment House Electric Avenue Nottingham NG80 1EH Tel 0115 968 5087 Fax 0115 968 5003 Email jonathan.riches@uk.experian.com TABLE OF CONTENTS 5 TOWN CENTRE SHOPPING ...........................................................................................29 DESTINATION-BASED CATCHMENTS ............................................................................................30 COMMENTARY ............................................................................................................................30 TABLES AND MAPS OF ORIGIN BASED FLOWS ..............................................................................45 © Copyright Experian 2006 2 NERIP Study into retail and leisure flows 5 TOWN CENTRE SHOPPING List of town centres covered Ashington Berwick upon Tweed Bishop Auckland Blyth Chester-le-Street Cramlington Darlington Durham Gateshead Hartlepool Hexham Metro Centre Middlesbrough Newcastle upon Tyne North Shields Peterlee Redcar South Shields Stockton-on-Tees Sunderland Wallsend Washington Whitley Bay © Copyright Experian 2006 29 NERIP Study into retail and leisure flows Destination-based catchments 5.1 This section looks at catchment areas and shopper flows for 23 retail destinations in the region. 5.2 The towns were selected based on volume of responses from the Where Britain Shops survey. In most cases data from 2004 and 2005 was combined, except in Berwick and Wallsend where 2003 data was added to provide sufficient responses. Commentary 5.3 The catchment areas mostly display a limited level of overlap when compared. In other words, shopping habits are distinct, with limited outer areas of overlapping penetration we typically see in national catchments. 5.4 We see in a number of examples shoppers willing to cross a motorway in order to reach their destination. Such behaviour is unusual nationally, with few people willing to cross such a perceived boundary. More typical is the shoppers’ lack of willingness to cross rivers on their shopping trip. 5.5 The lack of shopping choice between Carlisle and Newcastle gives rise to the largest catchment areas in England, not just from Carlisle (ranked top) and Newcastle (second in the country, ranked above centres such as York, Norwich, Lincoln, Exeter and Hereford) but also from the smaller market towns and the Metro Centre. Most extensive catchment areas Newcastle’s catchment extends two thirds of the way to Carlisle westwards, and as far as Berwick to the north, with an area of approximately 7,000 square kilometres generating 90 per cent of the visits. Penetration is much stronger north of the centre which is where the 80% catchment covers. The area south of the city has a higher level of leakage © Copyright Experian 2006 30 NERIP Study into retail and leisure flows to alternative shopping destinations. Beyond Washington, the penetration is not strong enough to register within our 90 per cent catchment. Berwick has a low level of response, but sufficient to show the extent of its core catchment and the breadth of the overall catchment, extending 30 kilometres in either direction along the A1. The core Bishop Auckland catchment covers a large area, half way towards Penrith over the Pennines. To the east, it stops at the A1(M) motorway. Darlington’s catchment also extends westwards towards Penrith. It finishes short of Stockton (eastwards), Ripon (southwards) and Durham (northwards). There is an area of lower penetration around Richmond. Hexham’s catchment extends half way to Carlisle along the A69, north along the A68 towards Jedburgh and south to cover Stanhope. Eastwards, penetration drops rapidly and peters out around Prudhoe. Despite The Metro Centre’s location south of Newcastle, its catchment extends further north than south, to Alnwick (70 kilometres north) and Newton Aycliffe (35 kilometres south). Penetration is strongest west of the city centre and weakest on the coast. Major centres Durham’s catchment extends eastwards and westwards and crosses both the A1(M) and A68. The core 50 per cent of shoppers come from within 4 kilometres of the centre. Middlesbrough penetrates along the coast towards Whitby and south stopping short of Northallerton. The core 50 per cent shopper catchment includes Port Clarence, across the river Tees. Stockton has a crescent-shaped west-facing catchment, extending half way to Darlington. with no coverage of Middlesbrough to the east. The Sunderland catchment has strongest penetration in the area from Sunderland to Seaham to the south. Penetration drops more rapidly westwards as the catchment approaches Washington and stops at the A1(M)/A194(M). NERIP Study into retail 31 and leisure flows © Copyright Experian 2006 Ashington shows a catchment typical of towns in the outer area of a city centre’s shopping catchment, with limited penetration south and a much longer tail northwards along the A1 towards Alnwick. The radial catchment of Cramlington just reaches Morpeth and Blyth. The North Shields catchment covers Tynemouth, encroaches upon Wallsend to the west and stops just short of Whitley Bay. Washington’s narrow catchment extends southwards towards Durham, but does not cross beyond Gateshead/The Metro Centre to the north, nor the A19 eastwards towards Sunderland and with only a low penetraton of Chester-le-Street. Localised catchments Blyth’s catchment is compact and its 90 per cent coverage does not include Ashington, Morpeth, Cramlington or Whitley Bay although it does include Bedlington to the west. Chester-le-Street’s catchment does not cover any other centres although it does border on Stanley, Birtley and Washington. Hartlepool shoppers are mostly limited to residents of the town. The catchment does not reach Peterlee to the north or Billingham to the south. Peterlee serves a localised catchment, extending southwards half way to Hartlepool and northwards cutting off just before Hetton and Murton. Redcar’s catchment extends eastwards along the coast half way to Whitby, but penetration drops rapidly towards Middlesbrough. South Shields serves a localised catchment that includes Jarrow but does not encroach on Sunderland, Gateshead or Washington. Our Wallsend catchment is based on a low level of response, but sufficient to show its concentration north of the Tyne, cut off eastwards by North Shields and westwards at Heaton towards Newcastle city centre. Whitley Bay also has a low level of response, which shows a small catchment area extending north along the coast to Seaton Delaval. This contrasts with its leisure catchment (see relevant section). NERIP Study into retail 32 and leisure flows © Copyright Experian 2006 Gateshead The catchment for Gateshead extends further than would be expected if we were to use a computer simulation, reaching beyond Hexham to the west. We believe this is a consequence of the survey methodology where some respondents use “Gateshead” to refer to the Metro Centre, although the extent of our Gateshead catchment is more restricted than that for the Metro Centre. It is possible our catchment is indicative of linked trips, where Metro Centre shoppers also visit the town centre to use its services extending the catchment beyond the immediate area. Exit surveys would need to be used in this case to confirm the actual scope and penetration of the catchment. NERIP Study into retail 33 and leisure flows © Copyright Experian 2006 Ashington Shopping Catchment A1 A1 Source: Where Britain Shops Survey 2004/5 A69 7 A6 9 7 ASHINGTON Band 0-50% M ORPETH STAKEFORD 50-80% 80-90% DUNBAR A1 Berwick Upon Tweed Shopping Catchment AA11 A1 Source: Where Britain Shops Survey 2003-05 HADDINGTON 1 AA1 BERWICK UPON TWEED A68 A1 A69 7 A68 A6 A7 A69 8 2 A68 A7 97 GALASHIELS M ELROSE A60 91 A7 KELSO A6 9 A6 SELKIRK 7 8 Band 0-50% 50-80% A7 A7 80-90% NERIP Study into retail 34 and leisure flows © Copyright Experian 2006 Bishop Auckland Shopping Catchment STANLEY SHINEY ROW CONSETT Source: Where Britain Shops Survey 2004/5 A6 2 93 CHESTER LE STREET 67 A6 9 HOUGHTON LE SPRING A1 A6 91 A6 9 HETTON LE HOLE 1 A6 90 FRAM WELLGATE M OOR A68 DURHAM A16 7 BRANDON A68 8 A68 CROOK WILLINGTON A1 6 SPENNYM OOR 7 FERRYHILL A6 8 BISHOP AUCKLAND A68 9 A16 7 A6 88 SHILDON A6 88 NEW TON AYCLIFFE A6 A6 Band 88 0-50% 88 50-80% BARNARD CASTLE 80-90% DARLINGTON A6 7 M ORPETH Blyth Shopping Catchment STAKEFORD Source: Where Britain Shops Survey 2004/5 BEDLINGTON BLYTH CRAMLINGTON SEATON DELAV AL Band 0-50% 50-80% A1 9 80-90% WIDEOPEN NERIP Study into retail 35 and leisure flows © Copyright Experian 2006 WHITLEY BAY A66 Chester-le-Street Shopping Catchment Source: Where Britain Shops Survey 2004/5 W ASHINGTON A1( M BIRTLEY ) STANLEY SHINEY ROW 93 CHESTER LE STREET A1 67 A6 HOUGHTON LE SPRING HETTON LE HOLE A6 9 Band 1 0-50% 50-80% FRAM WELLGATE M OOR 80-90% Cramlington Shopping Catchment Source: Where Britain Shops Survey 2004/5 ASHINGTON M ORPETH STAKEFORD BEDLINGTON BLYTH CRAMLINGTON SEATON DELAV AL A1 Band 9 0-50% PONTELAND WIDEOPEN WHITLEY BAY 50-80% 80-90% NERIP Study into retail 36 and leisure flows © Copyright Experian 2006 HOUGHTON LE SPRING SEAHAM M URTON HETTON LE HOLE Darlington Shopping Catchment FRAM WELLGATE M OOR EASINGTON Source:DURHAM Where Britain Shops Survey 2004/5 PETERLEE BRANDON CROOK WILLINGTON SPENNYM OOR FERRYHILL HARTLEPOOL BISHOP AUCKLAND WYNYARD SHILDON NEW TON AYCLIFFE REDCAR BILLINGHAM M ARSKE BY THE SEA STOCKTON ON TEES MIDDLESBROUGH A6 A 6 66 SKELTON IN CLEV ELAND ESTON BARNARD CASTLE DARLINGTON A68 A68 5 5 A68 5 A6 GUISBOROUGH THORNABY EAGLESCLIFFE INGLEBY BARWICK YARM 85 A1 RICHM OND HIPSWELL NORTHALLERTON Band THIRSK 0-50% 50-80% 80-90% EASINGWOLD A1( M BIRTLEY ) 1(M ) A A1(M RIPON ) Durham Shopping Catchment STANLEY Source: Where Britain Shops Survey 2004/5 A 3 69 CHESTER LE STREET 2 67 A6 9 RYHOPE SHINEY ROW CONSETT HOUGHTON LE SPRING A1 A6 SEAHAM 91 M URTON HETTON LE HOLE 1 A19 A6 9 FRAM WELLGATE M OOR A6 90 EASINGTON DURHAM A68 PETERLEE A16 7 BRANDON A68 8 A68 CROOK WILLINGTON A1 6 SPENNYM OOR 7 FERRYHILL A6 8 Band BISHOP AUCKLAND A16 7 8 A6 A68 9 8 A6 88 NEW TON AYCLIFFE NERIP Study into retail 37 and leisure flows WYNYARD 80-90% SHILDON © Copyright Experian 2006 0-50% 50-80% Gateshead Shopping Catchment Source: Where Britain Shops ASHINGTON Survey 2004/5 M ORPETH STAKEFORD BEDLINGTON BLYTH CRAMLINGTON SEATON DELAV AL PONTELAND WHITLEY BAY WIDEOPEN TYNEM OUTH NORTH SHIELDS LONGBENTON SOUTH SHIELDS W ALLSEND JARROW A69 HEXHAM A6 NEWCASTLE UPON TYNE HEBBURN RYTON 9 PRUDHOE BLAYDON ON TYNE GATESHEAD CLEADON WHITBURN WHICKHAM ROWLANDS GILL A1( M SUNDERLAND W ASHINGTON BIRTLEY ) STANLEY CONSETT RYHOPE SHINEY ROW CHESTER LE STREET HOUGHTON LE SPRING SEAHAM M URTON HETTON LE HOLE FRAM WELLGATE M OOR Band EASINGTON DURHAM 0-50% PETERLEE BRANDON 50-80% 80-90% CROOKWILLINGTON Hartlepool Shopping Catchment A19 SPENNYM OOR FRAM WELLGATE M OOR Source: Where Britain Shops Survey 2004/5 A6 90 EASINGTON DURHAM A68 8 PETERLEE A17 9 SPENNYM OOR A1 6 7 FERRYHILL HARTLEPOOL A68 9 A16 7 Band WYNYARD 0-50% NEW TON AYCLIFFE 50-80% BILLINGHAM NERIP Study into retail 38 and leisure flows © Copyright Experian 2006 80-90% REDCAR A6 9 7 Hexham Shopping Catchment A1 Source: Where Britain Shops Survey 2004/5 A69 7 8 A7 A6 A6 9 7 ASHINGTON M ORPETH STAKEFORD BEDLINGTON A6 9 BLYTH 6 CRAMLINGTON SEATON DELAV AL 07 9 WIDEOPEN WHITLEY BAY 9 A6 PONTELAND A1 A6 A7 8 TYNEM OUTH A19 LONGBENTON NORTH SHIELDS SOUTH SHIELDS W ALLSEND JARROW A75 A75 NEWCASTLE UPON HEBBURN TYNE 4 CLEADON WHITBURN ROWLANDS GILL 8 69 6A9 RYTON BLAYDON ON TYNE GATESHEAD A18 WHICKHAM PRUDHOE A6 A 99 AA66 A1 9 44 AA77 A7 A69 A69 A69 HEXHAM A1( M CARLISLE W ASHINGTON BIRTLEY SUNDERLAND ) 91 A6 9 RYHOPE HOUGHTON LE SPRING SEAHAM M URTON HETTON LE HOLE 1 90 FRAM WELLGATE M OOR A19 A A6 WIGTON STANLEY SHINEY ROW 3 CHESTER LE STREET 69 67 A CONSETT A6 9 2 A1 A59 6 5 59 EASINGTON A68 A6 DURHAM Band PETERLEE A68 8 A68 A16 7 BRANDON CROOK WILLINGTON A1 6 SPENNYM OOR FERRYHILL 0-50% 50-80% A17 9 7 A6 8 PENRITH A66 80-90% A68 9 A16 7 BISHOP AUCKLAND 88 A6 SHILDON WYNYARD Metro Centre Shopping Catchment A1 Source: Where Britain Shops Survey 2004/5 CRAMLINGTON NORTH SHIELDS LONGBENTON SOUTH SHIELDS W ALLSEND A69 A6 9 NEWCASTLE UPON JARROW TYNE A7 GATESHEAD 4 A6 9 W ASHINGTON SUNDERLAND A1( M CARLISLE ) PETERLEE Band 0-50% HARTLEPOOL 50-80% NEW TON AYCLIFFE A6 6 NERIP Study into retail 39 and leisure flows © Copyright Experian 2006 BILLINGHAM STOCKTONMIDDLESBROUGH ON TEES 80-90% REDCAR SPENNYM OOR FERRYHILL Middlesbrough Shopping Catchment HARTLEPOOL Source: Where Britain Shops Survey 2004/5 WYNYARD NEW TON AYCLIFFE REDCAR BILLINGHAM M ARSKE BY THE SEA STOCKTON ON TEES MIDDLESBROUGH SKELTON IN CLEV ELAND ESTON GUISBOROUGH THORNABY EAGLESCLIFFE DARLINGTON INGLEBY BARWICK YARM WHITBY Band 0-50% NORTHALLERTON 50-80% 80-90% Newcastle Upon Tyne Shopping Catchment A74 (M) A74 (M) A1 Source: Where Britain Shops Survey 2004/5 CRAMLINGTON NORTH SHIELDS LONGBENTON SOUTH SHIELDS W ALLSEND A75 A75 A69 A7 A6 9 JARROW NEWCASTLE UPON TYNE GATESHEAD 4 A6 9 A1( M CARLISLE SUNDERLAND W ASHINGTON ) Band 0-50% PETERLEE 50-80% HARTLEPOOL 80-90% NEW TON AYCLIFFE NERIP Study into retail 40 and leisure flows © Copyright Experian 2006 BILLINGHAM REDCAR SEATON DELAV AL North Shields Shopping Catchment Source: Where Britain Shops Survey 2004/5 A1 9 WHITLEY BAY TYNEM OUTH NORTH SHIELDS LONGBENTON A19 SOUTH SHIELDS W ALLSEND Band 0-50% JARROW 50-80% NEWCASTLE UPON TYNE 80-90% HEBBURN A1 9 M URTON A19 HETTON LE HOLE A6 90 EASINGTON A68 8 PETERLEE A17 9 A1 6 7 FERRYHILL HARTLEPOOL Band Peterlee Shopping Catchment Source: Where Britain Shops Survey 2004/5 NERIP Study into retail 41 and leisure flows © Copyright Experian 2006 0-50% 50-80% 80-90% Redcar Shopping Catchment HARTLEPOOL Source: Where Britain Shops Survey 2004/5 REDCAR BILLINGHAM M ARSKE BY THE SEA STOCKTON ON TEES MIDDLESBROUGH SKELTON IN CLEV ELAND ESTON GUISBOROUGH THORNABY INGLEBY BARWICK Band 0-50% 50-80% 80-90% South Shields Shopping Catchment Source: Where Britain Shops Survey 2004/5 TYNEM OUTH NORTH SHIELDS LONGBENTON SOUTH SHIELDS W ALLSEND JARROW HEBBURN CLEADON WHITBURN Band 0-50% 50-80% 80-90% NERIP Study into retail 42 and leisure flows © Copyright Experian 2006 WILLINGTON Stockton-on-Tees Shopping Catchment SPENNYM OOR Source: Where Britain Shops Survey 2004/5 FERRYHILL HARTLEPOOL BISHOP AUCKLAND WYNYARD SHILDON NEW TON AYCLIFFE REDCAR BILLINGHAM M ARSKE BY THE SEA STOCKTON ON TEES MIDDLESBROUGH ESTON GUISBOROUGH THORNABY EAGLESCLIFFE DARLINGTON INGLEBY BARWICK YARM Band 0-50% 50-80% 80-90% JARROW NEWCASTLE UPON TYNE HEBBURN Sunderland Shopping Catchment BLAYDON ON TYNE GATESHEAD Source: Where Britain Shops Survey 2004/5 CLEADON WHITBURN WHICKHAM ROWLANDS GILL SUNDERLAND A1( M BIRTLEY W ASHINGTON ) STANLEY RYHOPE SHINEY ROW CHESTER LE STREET HOUGHTON LE SPRING HETTON LE HOLE SEAHAM M URTON FRAM WELLGATE M OOR EASINGTON DURHAM Band PETERLEE BRANDON 0-50% 50-80% 80-90% NERIP Study into retail 43 and leisure flows © Copyright Experian 2006 Wallsend Shopping Catchment Source: Where Britain Shops Survey 2003-05 TYNEM OUTH NORTH SHIELDS LONGBENTON A19 SOUTH SHIELDS W ALLSEND JARROW NEWCASTLE UPON TYNE HEBBURN A1 9 Band 0-50% 50-80% GATESHEAD 80-90% WHITBURN A18 WHICKHAM 4 Washington Shopping Catchment Source: Where Britain Shops Survey 2004/5 SUNDERLAND A1( M BIRTLEY W ASHINGTON ) STANLEY RYHOPE SHINEY ROW A1 67 CHESTER LE STREET HOUGHTON LE SPRING HETTON LE HOLE M URTON Band 1 0-50% A19 A6 9 SEAHAM FRAM WELLGATE M OOR 50-80% 80-90% EASINGTON NERIP Study into retail 44 and leisure flows © Copyright Experian 2006 Whitley Bay Shopping Catchment Source: Where Britain Shops Survey 2004/5 CRAMLINGTON SEATON DELAV AL A1 9 WHITLEY BAY Band 0-50% 50-80% 80-90% TYNEM OUTH Tables and maps of origin based flows 5.6 The following tables show the distribution of comparison (non-grocery) shopper spend from each of the Town Territories. The data source is the same as in the destination-based maps above. Only destinations with greater than 5 per cent market share are included. The table shows the dominance of major centres in the region (Newcastle, Middlesbrough, Sunderland) a widespread but lower penetration of The Metro Centre, typical of out of town malls leakage to retail centres outside the North East, such as Edinburgh and Carlisle penetration of smaller centres whose catchment areas are not displayed above, such as Alnwick and Billingham. Each Town Territory is then mapped in the following section. NERIP Study into retail 45 and leisure flows © Copyright Experian 2006 Origin-based shopper flows at Town Territory level Town Territory of Origin Alnwick Alnwick Alnwick Ashington Ashington Ashington Barnard Castle Barnard Castle Berwick-upon-Tweed Berwick-upon-Tweed Berwick-upon-Tweed Billingham Billingham Billingham Bishop Auckland Bishop Auckland Bishop Auckland Bishop Auckland Blaydon Blaydon Blaydon Blyth Blyth Blyth Chester-le-Street Chester-le-Street Chester-le-Street Consett Consett Consett Consett Cramlington Cramlington Cramlington Crook Crook Crook Crook Crook Darlington Shopping Destination Flow Newcastle upon Tyne - Central 60% Metro Centre 17% Alnwick 12% Newcastle upon Tyne - Central 60% Metro Centre 24% Blyth 5% Darlington 72% Bishop Auckland 15% Berwick-upon-Tweed 49% Edinburgh 26% Newcastle upon Tyne - Central 16% Middlesbrough 49% Stockton-on-Tees 27% Billingham 12% Bishop Auckland 46% Darlington 29% Metro Centre 11% Newcastle upon Tyne - Central 8% Newcastle upon Tyne - Central 47% Metro Centre 47% Gateshead 5% Blyth 42% Newcastle upon Tyne - Central 40% Metro Centre 13% Metro Centre 37% Newcastle upon Tyne - Central 28% Chester-le-Street 20% Metro Centre 50% Newcastle upon Tyne - Central 21% Consett 19% Gateshead 6% Newcastle upon Tyne - Central 61% Metro Centre 16% Cramlington 16% Bishop Auckland 29% Durham 21% Metro Centre 21% Newcastle upon Tyne - Central 12% Darlington 7% Darlington 89% NERIP Study into retail 46 and leisure flows © Copyright Experian 2006 Town Territory of Origin Durham Durham Durham Felling Felling Felling Gateshead Gateshead Gateshead Guisborough Guisborough Hartlepool Hartlepool Hexham Hexham Hexham Hexham Houghton-le-Spring Houghton-le-Spring Houghton-le-Spring Houghton-le-Spring Jarrow Jarrow Jarrow Jarrow Middlesbrough Morpeth Morpeth Morpeth Newcastle upon Tyne - Byker Shields Newcastle upon Tyne - Byker Shields Newcastle upon Tyne - Central Newcastle upon Tyne - Central Newcastle upon Tyne - Gosforth Newcastle upon Tyne - Gosforth Newcastle upon Tyne - Jesmond Newcastle upon Tyne - Jesmond Newcastle upon Tyne - Quayside Newton Aycliffe Newton Aycliffe Newton Aycliffe North Shields Shopping Destination Flow Durham 53% Metro Centre 21% Newcastle upon Tyne - Central 15% Newcastle upon Tyne - Central 58% Metro Centre 23% Gateshead 15% Newcastle upon Tyne - Central 46% Metro Centre 33% Gateshead 21% Middlesbrough 83% Redcar 8% Hartlepool 76% Middlesbrough 12% Hexham 36% Newcastle upon Tyne - Central 28% Metro Centre 27% Carlisle 5% Sunderland 64% Metro Centre 14% Newcastle upon Tyne - Central 9% Washington 8% Newcastle upon Tyne - Central 45% South Shields 24% Sunderland 12% Metro Centre 12% Middlesbrough 95% Newcastle upon Tyne - Central 54% Morpeth 19% Metro Centre 17% Newcastle upon Tyne - Central 92% Metro Centre 5% Newcastle upon Tyne - Central 94% Metro Centre 5% Newcastle upon Tyne - Central 87% Metro Centre 10% Newcastle upon Tyne - Central 92% Metro Centre 6% Newcastle upon Tyne - Central 98% Darlington 63% Bishop Auckland 15% Metro Centre 6% Newcastle upon Tyne - Central 64% NERIP Study into retail 47 and leisure flows © Copyright Experian 2006 Town Territory of Origin North Shields North Shields Peterlee Peterlee Peterlee Peterlee Peterlee Peterlee Redcar Redcar Saltburn-by-the-Sea Saltburn-by-the-Sea Seaham Seaham South Shields South Shields South Shields South Shields Spennymoor Spennymoor Spennymoor Spennymoor Spennymoor Stanley Stanley Stanley Stanley Stanley Stockton-on-Tees Stockton-on-Tees Sunderland Sunderland Sunderland Thornaby New Town Thornaby New Town Tynemouth Tynemouth Tynemouth Wallsend Wallsend Wallsend Washington Shopping Destination Flow North Shields 30% Metro Centre 5% Hartlepool 32% Sunderland 20% Peterlee 20% Metro Centre 7% Durham 6% Newcastle upon Tyne - Central 6% Middlesbrough 51% Redcar 47% Middlesbrough 52% Redcar 41% Sunderland 82% Metro Centre 8% South Shields 41% Newcastle upon Tyne - Central 27% Sunderland 19% Metro Centre 12% Durham 22% Darlington 18% Bishop Auckland 17% Metro Centre 17% Newcastle upon Tyne - Central 12% Metro Centre 50% Newcastle upon Tyne - Central 21% Stanley 11% Durham 7% Gateshead 6% Stockton-on-Tees 70% Middlesbrough 22% Sunderland 85% Newcastle upon Tyne - Central 7% Metro Centre 6% Middlesbrough 74% Stockton-on-Tees 17% Newcastle upon Tyne - Central 78% North Shields 14% Metro Centre 5% Newcastle upon Tyne - Central 76% Wallsend 13% Metro Centre 6% Washington 32% NERIP Study into retail 48 and leisure flows © Copyright Experian 2006 Town Territory of Origin Washington Washington Washington Whitley Bay Whitley Bay Whitley Bay Shopping Destination Flow Newcastle upon Tyne - Central 30% Metro Centre 24% Sunderland 11% Newcastle upon Tyne - Central 73% North Shields 10% Metro Centre 8% NERIP Study into retail 49 and leisure flows © Copyright Experian 2006 Maps of origin based flows (see 5.6) Destination of Alnwick Town Territory shoppers (town centres) Alnwick 12% Alnwick Town Territory Metro Centre Newcastle upon Tyne 17% 60% Destination of Ashington Town Territory shoppers (town centres) Ashington Town Territory Blyth 5% Newcastle upon Tyne Metro Centre 60% 24% NERIP Study into retail 50 and leisure flows © Copyright Experian 2006 Destination of Barnard Castle Town Territory shoppers (town centres) Bishop Auckland 15% Barnard Castle Town Territory Darlington 72% Destination of Berwickupon-Tweed Town Territory shoppers (town centres) Edinburgh 26% Berwick-upon-Tweed 49% Berwick-upon-Tweed Town Territory Newcastle upon Tyne 16% NERIP Study into retail 51 and leisure flows © Copyright Experian 2006 Destination of Billingham Town Territory shoppers (town centres) Billingham Town Territory Billingham 12% Stockton-on-Tees 27% Middlesbrough 49% Metro Centre Newcastle upon Tyne 11% 8% Bishop Auckland Town Territory Bishop Auckland 46% Darlington 29% NERIP Study into retail 52 and leisure flows © Copyright Experian 2006 Destination of Bishop Auckland Town Territory shoppers (town centres) Destination of Blaydon Town Territory shoppers (town centres) Blaydon Town Territory Newcastle upon Tyne 47% Gateshead 5% Metro Centre 47% Destination of Blyth Town Territory shoppers (town centres) Blyth Town Territory Blyth 42% Newcastle upon Tyne Metro Centre 40% 13% NERIP Study into retail 53 and leisure flows © Copyright Experian 2006 Destination of Chester-leStreet Town Territory shoppers (town centres) Newcastle upon Tyne 28% Metro Centre 37% Chester-Le-Street 20% Chester-le-Street Town Territory Newcastle upon Tyne Destination of Consett Town Territory shoppers (town centres) 21% MetroCentre 50% Gateshead 6% Consett 19% Consett Town Territory NERIP Study into retail 54 and leisure flows © Copyright Experian 2006 Destination of Cramlington Town Territory shoppers (town centres) Cramlington Town Territory Cramlington 16% Newcastle upon Tyne 61% Metro Centre 16% Metro Centre 21% Newcastle upon Tyne 12% Durham 21% Crook Town Territory Bishop Auckland 29% Darlington 7% NERIP Study into retail 55 and leisure flows © Copyright Experian 2006 Destination of Crook Town Territory shoppers (town centres) Destination of Darlington Town Territory shoppers (town centres) Darlington Town Territory Darlington 89% Metro Centre 21% Newcastle upon Tyne 15% Durham Durham Town Territory 53% NERIP Study into retail 56 and leisure flows © Copyright Experian 2006 Destination of Durham Town Territory shoppers (town centres) Newcastle upon Tyne 58% Destination of Felling Town Territory shoppers (town centres) Gateshead 15% Metro Centre 23% Felling Town Territory Destination of Gateshead Town Territory shoppers (town centres) Newcastle upon Tyne 46% Gateshead Metro Centre 33% Gateshead Town Territory NERIP Study into retail 57 and leisure flows © Copyright Experian 2006 21% Destination of Guisborough Town Territory shoppers (town centres) Redcar 8% Middlesbrough 83% Guisborough Town Territory Destination of Hartlepool Town Territory Shoppers (town centres) Hartlepool Town Territory Hartlepool 76% Middlesbrough 12% NERIP Study into retail 58 and leisure flows © Copyright Experian 2006 Destination of Hexham Town Territory shoppers (town centres) Hexham Town Territory Newcastle upon Tyne 28% Carlisle 5% Hexham Metro Centre 36% 27% Destination of HoughtonLe-Spring Town Territory shoppers (town centres) Newcastle upon Tyne 9% Metro Centre 14% Washington 8% Sunderland 64% Houghton Le Spring Town Territory NERIP Study into retail 59 and leisure flows © Copyright Experian 2006 Destination of Jarrow Town Territory shoppers (town centres) Newcastle upon Tyne South Shields 45% 24% Metro Centre 12% Jarrow Town Territory Sunderland 12% Destination of Middlesbrough Town Territory shoppers (town centres) Middlesbrough 95% Middlesbrough Town Territory NERIP Study into retail 60 and leisure flows © Copyright Experian 2006 Destination of Morpeth Town Territory shoppers (town centres) Morpeth Morpeth Town Territory 19% Newcastle upon Tyne 54% Metro Centre 17% Destination of Byker Shields Town Territory shoppers (town centres) Newcastle upon Tyne 92% Byker Shields Town Territory Metro Centre 5% NERIP Study into retail 61 and leisure flows © Copyright Experian 2006 Destination of Newcastle Central Town Territory shoppers (town centres) Newcastle Central Town Territory Newcastle upon Tyne 94% Metro Centre 5% Destination of Gosforth Town Territory shoppers (town centres) Gosforth Town Territory Newcastle upon Tyne 87% Metro Centre 10% NERIP Study into retail 62 and leisure flows © Copyright Experian 2006 Destination of Jesmond Town Territory shoppers (town centres) Jesmond Town Territory Newcastle upon Tyne 92% Metro Centre 6% Destination of Newcastle Quayside Town Territory shoppers (town centres) Newcastle Quayside Town Territory Newcastle upon Tyne 98% NERIP Study into retail 63 and leisure flows © Copyright Experian 2006 Metro Centre Destination of Newton Aycliffe Town Territory shoppers (town centres) 6% Bishop Auckland 15% Newton Aycliffe Town Territory Darlington 63% Destination of North Shields Town Territory shoppers (town centres) North Shields 30% North Shields Town Territory Newcastle upon Tyne 64% Metro Centre 5% NERIP Study into retail 64 and leisure flows © Copyright Experian 2006 Newcastle upon Tyne Metro Centre Destination of Peterlee Town Territory shoppers (town centres) 6% 7% Sunderland 20% Peterlee Durham 20% 6% Peterlee Town Territory Hartlepool 32% Destination of Redcar Town Territory shoppers (town centres) Redcar 47% Redcar Town Territory Middlesbrough 51% NERIP Study into retail 65 and leisure flows © Copyright Experian 2006 Redcar Destination of Saltburnby-the-Sea Town Territory shoppers (town centres) 41% Middlesbrough 52% Saltburn-by-the-Sea Town Territory Destination of Seaham Town Territory shoppers (town centres) Metro Centre 8% Sunderland 82% Seaham Town Territory NERIP Study into retail 66 and leisure flows © Copyright Experian 2006 Destination of South Shields Town Territory shoppers (town centres) South Shields 41% Newcastle upon Tyne 27% South Shields Town Territory Metro Centre 12% Sunderland 19% Metro Centre Newcastle upon Tyne 17% 12% Destination of Spennymoor Town Territory shoppers (town centres) Durham 22% Spennymoor Town Territory Bishop Auckland 17% Darlington 18% NERIP Study into retail 67 and leisure flows © Copyright Experian 2006 Newcastle upon Tyne 21% Metro Centre Destination of Stanley Town Territory shoppers (town centres) Gateshead 50% 6% Stanley 11% Stanley Town Territory Durham 7% Destination of Stocktonon-Tees Town Territory shoppers (town centres) Stockton-on-Tees Town Territory Stockton-on-Tees 70% Middlesbrough 22% NERIP Study into retail 68 and leisure flows © Copyright Experian 2006 Destination of Sunderland Territory shoppers (town centres) Newcastle upon Tyne 7% Metro Centre Sunderland 6% 85% Sunderland Town Territory Destination of Yarm/Ingleby Barwick Town Territory shoppers (town centres) Stockton on Tees 14% Middlesbrough 74% Yarm/Ingleby Barwick Town Territory NERIP Study into retail 69 and leisure flows © Copyright Experian 2006 Destination of Tynemouth Town Territory shoppers (town centres) Tynemouth Town Territory North Shields 14% Newcastle upon Tyne 78% Metro Centre 5% Destination of Wallsend Town Territory shoppers (town centres) Wallsend Town Territory Wallsend 13% Newcastle upon Tyne 76% Metro Centre 6% NERIP Study into retail 70 and leisure flows © Copyright Experian 2006 Destination of Washington Town Territory shoppers (town centres) Newcastle upon Tyne 30% Metro Centre 24% Sunderland Washington 11% 32% Washington Town Territory Destination of Whitley Bay Town Territory shoppers (town centres) Whitley Bay Town Territory North Shields 10% Newcastle upon Tyne 73% Metro Centre 8% NERIP Study into retail 71 and leisure flows © Copyright Experian 2006
