E. Competitive Events Information
 DECA Competitive Events Overview ................................................2-3
 Competitive Events List ....................................................................4-5
 Eligibility ................................................................................................ 6
 Clarifications for Competitive Events ................................................. 7
E-1
DECA Competitive Events
Overview
Since its conception, DECA has held a channel for students to compete against peers for
recognition of skills necessary to marketing careers. DECA Competitive Events parallel
Marketing Education curricula and industry-validated competencies, referred to as
Competency-Based Competitive Events (CBCE).
The events are held in the major career clusters of:
Business Management & Administration
Finance
Hospitality & Tourism
Marketing
Within each of the career cluster areas are specific occupational categories:
Apparel and Accessories
Advertising
Business Law
Services Marketing
Sports and Entertainment Marketing
Food Marketing
Quick Serve Restaurant Management
Restaurant and Food Service Management
Retail Merchandising
Hotel Lodging
Technical Sales
Automotive Services
Within each of these occupational categories, students participate in evaluation of
competencies in the following instructional areas:










Human Resource Foundations (Communications, Human Relations, & Career
Development)
Selling (Selling, Product/Service Technology, Math)
Promotion (Advertising, Sales Promotion, Visual Merchandising)
Distribution (Inventory Control, Transportation, Storage)
Risk Management
Economic Foundations
Marketing and Business Foundations
Purchasing
Marketing Information Management-Product/Service Planning
Pricing
Participants compete in written and role-playing events, which simulate actual business
situations. They are judged by business people in the specific occupational area.
Competency-Based Competitive Events provide great opportunities for student recognition.
Participants reaching a designated proficiency level of competency are recognized. Finalists
in both the instructional areas and overall are presented with awards.
Through CBCE’s, students experience practical, realistic situations encountered on the job.
DECA, through CBCE’s, has responded to the call from industry for employees educated on
E-2
basic and occupational levels. At the same time, DECA has instilled confidence and the thrill
of success to thousands of young students.
Competency-based Competitive Events
Each DECA event has three parts: procedures, competencies/indicators and a situation.
Students are given a short time to read a case study, make some written or mental notes, and
present their ideas to a judge. Students are evaluated not only on general marketing savvy,
but additionally on their knowledge of a specific occupational area. In addition, a part of the
score is reflected in the appropriateness of the student’s business attire.
In order to better prepare students to compete nationally, the Marketing Education
Leadership Council voted for NC DECA to incorporate events written provided by National
DECA into state competition. Although we may alter the format to maintain our traditional
three page event format, the situations will be taken directly from those provided by National
DECA.
See National DECA Website: http://www.deca.org/competitions/2
See Mark-ed Website – www.mark-ed.org for complete Competency List.
In addition, the DECA Guide contains ordering information for the Comprehensive Exams given
during the International CDC. These make excellent test items for your Marketing Education
students. Order these exams from DECA Related Materials.
E-3
DECA Competitive Events – High School Division
Individual Series Events
ACT
AAM
ASM
BF F
BSM
FMS
HLM
HRM
MMS
QSRM
RFSM
RMS
SEM
PBM
PFN
PHT
PMK
Accounting Applications
Apparel and Accessories Marketing
Automotive Services Marketing
Business Finance
Business Services Marketing
Food Marketing Series
Hotel & Lodging Management
Human Resource Management
Marketing Management
Quick Serve Restaurant Management
Restaurant and Food Service Management
Retail Merchandising
Sports & Entertainment Marketing
Principles of Business Management and Administration
Principles of Finance
Principles of Hospitality and Tourism
Principles of Marketing
Team Decision Making Events
BLTDM
Business Law and Ethics
BTDM
Buying & Merchandising
FTDM
Financial Services
HTDM
Hospitality Services
MTDM
Marketing Communications
STDM
Sports & Entertainment Marketing
TTDM
Travel and Tourism
Students participating in team decision making events compete in teams of two. Participants
are required to take a 100 question exam on general marketing competencies at the
management level. Scores from the exam are averaged with the score the team receives after
making their presentation to the judge(s). Students participating in team decision making
events cannot participate in any other CBCE. However, they may participate in a written event.
E-4
Business Operations Research
BOR
Business Services (includes human resources, IT, and personal and contracted
services businesses)
BMOR Buying and Merchandising (includes retail and wholesale business that provide
consumer goods)
FOR
Finance (includes banks, credit unions, accounting, investments and other financial
businesses)
HTOR Hospitality & Tourism (includes hotel, restaurants and tourism related businesses)
SEOR Sports and Entertainment Marketing (includes businesses that conduct sporting
and/or entertainment events
Written Chapter Team Events
CSP
Community Service Project
CMP
Creative Marketing Project
EPP
Entrepreneurship Promotion Project
FLPP Financial Literacy Promotion Project
LEP
Learn and Earn Project
PRP
Public Relations Project
Business Management and Entrepreneurship Events
ENGB Entrepreneurship – Growing Your Business
ENI
Entrepreneurship Innovation Plan
ENPF Entrepreneurship Participating (organizing a Franchising Business)
ENPI
Entrepreneurship Participating (creating an Independent Business)
ENW
Entrepreneurship Written
IBP
International Business Plan
Marketing Representative Events
ADC
Advertising Campaign
FMP
Fashion Merchandising Promotion Plan
SEPP Sports and Entertainment Promotion Plan
Professional Selling Events
HTPS Hospitality and Tourism Professional Selling
PSE
Professional Selling
Online Events (sponsored through National office)
SMG
Stock Market Game
VBCPF Virtual Business Challenge Personal Finance
VBCRS Virtual Business Challenge Restaurant
VBCRT Virtual Business Challenge Retail
VBCSP Virtual Business Challenge Sports
Teachers should review the DECA Guide from National DECA for complete, updated
guidelines for all written events/projects.
E-5
Eligibility
National DECA currently has the following policy for National Competition participation. This
will not affect NC DECA policy for State CDC participation.
NATIONAL POLICY:
A student may enter one event at the Career Development Conference.
Number of Entries Eligible per Chapter:
The number of members eligible to compete in the State Competency-Based Competitive
Events (series competition) is very simple to compute:
Membership
Number of High School
Student Members
95
=
Eligible
Maximum Number
Eligible to Compete
95
NC DECA Board Policy states a student may compete in one event that requires
a test and one event that does not require a test.
E-6
E-7