Key Sales Messages
Internal document – not intended for distribution
Blood Drive Coordinator Encouragement
The following talking points are to be used when interacting with blood drive sponsors during
the planning phase of a blood drive. More specifically, to (A) help motivate coordinators toward
their goal and to (B) help overcome a potential cancellation.
A. Motivate to Goal

Every blood donation has can help save up to three lives. Therefore, each additional
appointment you schedule now can help three times more patients in need.

As you have <<NUMBER>> of appointments currently scheduled, your blood drive has
the potential to help <<3 x NUMBER>> patients in need. Imagine how you could further
increase your blood drive’s impact if you recruited just 5 or 10 additional blood donors.

The Red Cross simply cannot help patients in serious medical need without the
generosity of volunteer blood drive coordinators like you. Every action you take now to
ensure the success of your blood drive will help to impact the lives of people in your
community and across the nation.

The Red Cross is committed to helping make your blood drive a success. We can offer
additional planning and recruitment support as needed.

Face-to-face recruitment by you and your organization’s leader if one of the most
effective methods of donor recruitment.

Blood collected at your drive will help patients such as trauma victims, heart surgery
patients, organ transplant patients, newborns and premature babies and patients receiving
treatment for leukemia, cancer or other diseases, such as sickle cell disease.

While we accept walk-in donors at many blood drives, our experience shows that
prospective donors who sign up in advance will be more committed to giving at your
blood drive.
1.800.GIVE.LIFE
givebloodgivelife.org
Key Sales Messages
B. Overcome a Cancellation
While there are many reasons why a donor may want to cancel a drive, a few general talking
points are listed below. If a blood drive has the potential to be cancelled or was cancelled
because of a competition issue (we lost the area hospital, etc.), please refer to the
“Competition Talking Points” and other competition resources found on MidAmericaNet.

The Red Cross simply cannot help patients in serious medical need without the
generosity of volunteer blood drive coordinators like you.

The Red Cross is committed to helping make your blood drive a success. We can offer
additional planning and recruitment support as needed.

Blood collected at your drive will help patients such as trauma victims, heart surgery
patients, organ transplant patients, newborns and premature babies and patients receiving
treatment for leukemia, cancer or other diseases, such as sickle cell disease.

Eighty percent of the blood donations collected by the Red Cross are collected at mobile
blood drives set up at community organizations, businesses, schools and places of
worship. Each blood drive is of utmost importance to us and the patients we serve, please
reconsider canceling your drive.

Although blood drives are cancelled on occasion, the Red Cross is continually committed
to investigating the reasons why and improving upon our processes in the future.

The Red Cross schedules blood drives well in advance and works with each coordinator
to establish a reasonable goal of pints to be collected. We use this forecast to help us
ensure we will collect enough blood to provide an adequate blood supply to our hospitals.
When a blood drive is cancelled, it is very difficult to quickly reschedule another drive to
compensate for the blood that would have been collected.
1.800.GIVE.LIFE
givebloodgivelife.org