ASSISTANT MARKET RESEARCH OFFICER
Grade:
E (Salary Point 20 to 26)
Salary:
£20,076 to £25406, per annum pro rata
Status:
Permanent
Hours:
14.48 hours per week (2 days – Thursday/ Friday)
CLOSING DATE: Friday 29 January 2010
SELECTION EVENT: Wednesday 10 February 2010
job description
and person specification
Job Title:
Assistant Market Research Officer
Name:
Reports To:
Market Research Manager
Department/Location:
Planning and Research/ Head Office
Date:
December 2009
Job Purpose:
Assist the Market Research section with the day to day management of the
fieldworkers, the design of questionnaires, the input and analysis of resultant
data and the production of reports/information based on that analysis to a
variety of clients.
Organisational Chart:
Market Research Manager
Market Research Officer
Assistant Market Research Officer
Market Research Officer
Dimensions:
Part of the Market Research team responsible for commissioning, carrying out
and analysing market research and public involvement studies and
programmes.
General Responsibilities:
 SYPTE’s aim is to provide the best Public Transport system possible. The
objective is the pursuit of excellence in meeting the needs of all potential
passengers.
 SYPTE is fully committed to the active promotion of equal opportunities in its
capacity as an employer.
It is the individual responsibility of every
employee to seek to ensure the practical application of this policy.
 Under the Health and Safety at Work Act, all employees are required both to
take care of their own health and safety and that of other employees and to
co-operate with their employers in complying with their statutory duties.
 SYPTE and its Managers
development of employees.
are
fully
committed
to
the
learning
and
Responsibilities/Key Accountabilities:
1. Liaise with the fieldwork supervisor to ensure efficient use of internal
fieldwork resources and assist in timely preparation of materials for
interviewers’ packs.
2. Assist with the design, implementation and analysis of questionnaires,
surveys and public involvement exercises to support decision making, gain
community support and inform strategy and programme development.
3. Organise the efficient movement and secure storage of completed
interviews and questionnaires to maintain data integrity and confidentiality.
4. When data is returned, assist in data entry and creation of datasets for its
analysis.
5. Undertake data analysis, either using SPSS or by coding responses to open
questions, generating meaningful results from the research.
6. Produce reports, graphs and conclusions as directed, including assisting
with presentations to client sections, when necessary, to inform decisionmaking processes.
7. Provide cover for the Market Research Officers during holiday or sickness
leave periods so that the section continues to function efficiently.
8. Any other duties commensurate with the post that the Market Research
Manager may require.
Planning and Organisation:

Assist in the management of projects, identifying resource availability and
timescales as directed by the Market Research Manager.
Decision Making and Use of Judgement:

Contribute to the team and section decision-making processes both
informally and at formal team meetings.

Make day-to-day decisions on operational matters within the team.

Level of autonomy will be guided by the Market Research Manager.
Essential Internal and External Relationships:

Contribute to the effective functioning of the Planning and Research section.

Liaise with clients and other organisations (such as Market Research
agencies, data entry companies, Local Authorities, etc.) as necessary to
ensure projects run smoothly and on time.

Contribute to team working within the Market Research Section and liaise
with others to continually improve cross-functional efficiency.

Opportunities will be available to become involved in projects led by other
sections within Planning and Research.
Knowledge, Skills and Experience Required:
Knowledge:

A relevant degree or equivalent ability demonstrated through work
experience/professional attainment – essential

Understanding of market research and analysis techniques – essential

Appreciation of fieldwork processes and operations – desirable

Membership of relevant professional institution – desirable
Skills:

Ability to handle all issues related to the fieldwork process - essential

Ability to communicate research findings to clients verbally and through
clear and concise written reports – essential

Ability to work effectively within a small team of researchers – essential

Ability to work under own initiative – essential

IT literate, with an aptitude for learning new pieces of software rapidly –
essential

Statistical knowledge – essential

Working knowledge of SPSS software – desirable
Experience:

Experience of questionnaire design, sampling, market research fieldwork
and report writing (could be as part of academic course) – essential

Experience of creating datasets and data entry – essential

Experience of analysing and drawing conclusions from statistical data –
essential

Experience of using Desktop Publishing
Pagemaker) to produce reports - desirable
software
Post Holder:
Line Manager:
Agreed by:
Agreed by:
Date:
Date:
(e.g.
ACCEPTED AND REGISTERED IN HUMAN RESOURCES:
Agreed by:
Date:
Publisher,
SOUTH YORKSHIRE PASSENGER TRANSPORT EXECUTIVE
EMPLOYEE SPECIFICATION
POST TITLE:
Assistant Market Research Officer
DEPARTMENT:
Strategic Planning
Essential
Knowledge:
Skills:
Desirable
How Identified

A relevant degree or
equivalent ability
demonstrated through
work experience/
professional attainment
Application Form

Understanding of
market research and
analysis techniques
Application Form/
Interview

Ability to handle all
issues related to the
fieldwork process

Appreciation of
fieldwork processes and
operations
Interview

Membership of relevant
professional institution
Application Form
Interview
Essential
Desirable

Ability to communicate
research findings to
clients verbally and
through clear and
concise written reports
Interview

Ability to work
effectively within a
small team of
researchers
Application Form/
Interview

Ability to work under
own initiative
Application Form/
Interview

IT literate, with an
aptitude for learning
new pieces of software
rapidly
Application Form/
Interview

Statistical knowledge
Application Form/
Interview

Experience:
How Identified

Experience of
questionnaire design,
sampling, market
research fieldwork and
report writing (could be
as part of academic
Working knowledge of
SPSS software
Interview
Application Form/
Interview
Essential
Desirable
How Identified
course)

Experience of creating
datasets and data entry
Application Form/
Interview

Experience of analysing
and drawing conclusions
from statistical data
Application Form/
Interview/ Test
 Experience of using
Interview
Desktop Publishing
software (e.g. Publisher,
Pagemaker) to produce
reports - desirable