HARRY POTTER™: THE EXHIBITION
COMING SOON TO SHANGHAI!
Exhibition Opening at Super Brand Mall, Shanghai in December 2015
Tickets now available at www.damai.cn and www.lvmama.com
Shanghai—September 10, 2015—Harry Potter ™ fans in China will soon have the opportunity to step inside the
famous wizard’s world with Harry Potter: The Exhibition, hosted at the Super Brand Mall at Lujiazui, Shanghai,
beginning in December 2015. The exhibition has received more than 3 million visitors since its world premiere in
Chicago and has included stops in Boston, Toronto, Seattle, New York, Sydney, Singapore, Tokyo and Paris. Tickets
for the exhibition at Super Brand Mall are now on-sale at www.damai.cn and www.lvmama.com.
In partnership with Warner Bros. Consumer Products, Global Experience Specialists (GES) created the 1,400-squaremeter experiential exhibition, where visitors are able to enjoy dramatic displays inspired by the Harry Potter film sets
and see the amazing craftsmanship behind authentic costumes, props and creatures from the films. The Van Egmond
Group is partnering with GES to present the exhibition in Shanghai.
From the moment guests enter Harry Potter: The Exhibition they are immediately immersed in the world of Harry
Potter. Guests are greeted by an exhibit host who sorts several lucky attendees into their favorite Hogwarts™
houses, then leads them inside the exhibition where their journey to favorite scenes from the Harry Potter films
begins. The exhibition features settings from the films’ most popular locations—including the Gryffindor™ common
room and dormitory; classrooms like Potions and Herbology; and the Forbidden Forest—which are filled with
thousands of authentic props, costumes, and creatures used in the filming of the iconic series.
In addition to the beautiful environments and displays, there are several interactive elements. Guests can enter the
Quidditch™ area and toss a Quaffle ball, pull their own Mandrake in the Herbology classroom vignette, and even
tour a re-creation of Hagrid’s hut and sit in his giant-sized armchair.
The exhibition, in Shanghai for a limited engagement, will be open daily on the 9th floor of the Super Brand Mall in
Lujiazui. Timed-entry tickets are required, and the last entry will be one hour before closing of the exhibition.
Tickets to the exhibition are on sale now at www.damai.cn and www.lvmama.com.
An exclusive audio tour is also available, providing behind-the-scenes insight into the making of the Harry Potter
films, with commentary from the producers, prop designers, costume designers and creature designers.
About Van Egmond Group (VEG)
The Van Egmond Group is synonymous with successful, quality promotion and production.
Over the past 35 years, the Van Egmond Group has been a leader in touring, production of theatrical events, special
events, event merchandising, marketing and promotion. Its reputation for attracting high yielding events to the
South East Asian market place is second to none with productions in Australia, New Zealand, China, Hong Kong,
Singapore, Malaysia, Korea, Taiwan & Japan.
Through the Van Egmond Group’s long and highly regarded presence in the industry it has gathered an impressive
list of contacts with performers, major managers and contractors throughout the entertainment, performing arts
and sporting industries.
It is no accident that the four biggest concert tours of Australia have been promoted by the Van Egmond Group; they
are "Dire Straits" 1986, "Jesus Christ Superstar" 1992, "Riverdance" 1997 & “AC/DC” in 2010. These along with the
other promotions are a testament to the company's ability to meticulously plan and execute all aspects of successful
promotion from marketing through to logistics.
In a career of "sold out" business, highlights include the Dire Straits "Brothers In Arms" tour, which saw 250,000
seats sold in Sydney alone and ticket sales of approximately 1 in 15 to the entire Australian population (this
achievement is listed in the Guinness Book of Records), the tour of Bette Midler, which sold out 72 performances
and, in 2010, AC/DC’s Black Ice Tour which became the fastest selling concert in Australian history selling over
520,000 tickets in under three hours (the concert went on to sell over 750,000 tickets in Australia & New Zealand).
During its operation, the Van Egmond Group has sold in well excess of 20 million tickets to a wide range of events in
this region.
About Global Experience Specialists (GES)
Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live
events, producing exhibitions, conferences, congresses, corporate events, exhibits and entertainment experiences.
GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design,
marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners
with leading shows and brands, including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC,
International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, and L’Oreal, GES’ National
Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the
past seven years, and for the sixth year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency
Companies.” For more information visit www.ges.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail
merchandising organizations in the world.
Contacts:
W Squared Live Entertainment
Ivy Li
Project Manager
+86 139 175 758 63
ivy@wsquaredlive.com
Warner Bros. Consumer Products
Katie Kotchka
Director, Worldwide Public Relations, Global Themed Entertainment
+1 (818) 954-7119
katie.kotchka@warnerbros.com
GES
Jesse Phillips
Director, Marketing
+1 (818) 638-5944
jphillips@ges.com
Sage House For Media & Publicity:
Mavis Mak
Account Director
+ 86 136 519 000 48
mavis.mak@sage-house.com
Kay Yuan
Media & PR Manager
+ 86 152 168 245 46
kay@sage-house.com
HARRY POTTER, characters, names and related indicia are trademarks of and © Warner Bros. Entertainment Inc.
Harry Potter Publishing Rights © JKR. (s15)