Profile
Agro Enterprise Centre (AEC) is an agricultural technical unit of the Federation of Nepalese
Chamber of Commerce and Industry (FNCCI). Its major objectives are to strengthen the role of
private sector in expanding markets for Nepalese farmer's produce and in accelerating the
selection and adoption of productivity increasing technologies and value adding services for
Nepali farmers and agro enterprises. Besides, AEC also lobbies with the government for
effective and business friendly favorable policy measures required for the Nepalese agro
enterprises.
As FNCCI is extending Public Private Partnership (PPP) program throughout the country, One
Village One Product (OVOP) is one of the PPP based program which is currently extended to 32
districts covering 22 different products. The program is on the 8th year of its operation.
OVOP
The "One Village One Product" or OVOP is a community centered and demand driven rural
economic development program that originated in Japan in 1979, particularly in Oita
Prefecture. Credit goes to Dr. Morihiko Hiramatsu, former governor of Oita Prefecture, who had
named and promoted OVOP not simply as a program but as a campaign with a vision of
revitalizing the remote villages at a time when there was a problem of depopulation due to
migration of village youngsters to the big cities for seeking employment. The effort of Dr.
Hiramatsu has proved fairly successful in Japan.
Inspired by the successful implementation OVOP in Japan, many Asian, African and the Latin
American countries have started adopting the program as such in their respective countries.
China was the first nation outside Japan to adopt OVOP movement. In 1980, the city of
Shanghai initiated a movement with a slogan "One Hamlet One Product" OHOP. Similarly, the
former Thai Prime Minister Thaksin Shinawatra launched One Tambon One Product or OTOP in
Thailand in 2001. Tambon means sub-district in Thai version. OTOP is considered as one of the
examples of successful programme under OVOP modality.
The impact of OVOP has spread widely in Asian countries and Nepal could not remain
untouched. As a result, Nepal Government in 2006 spelled out the enforcement of OVOP in
Nepal through its Budget Speech.
The identification of right product having local essence is the first step of understanding OVOP.
The utilization of local skills is another focal point. So, one must utilize local skills to promote
local products as much as possible. The equation of local resource and local skills utilization
generates local pride creating "Independence" mentality amongst the local communities. The
role of local leaders and their commitments is immense to make the program successful.
Recognizing the importance of “One Village One Product”, FNCCI introduced the concept into
“One District One Product”. Local resources, local skills, local pride and local people’s
involvement through the chamber movement, commodity associations and private sector
investment are the vital elements of development programs which are the guiding principles of
ODOP program. These factors has been well addressed in the ODOP program in creating more
economic opportunities at the local level by promoting local products for commercialization
and employment generation. The ODOP will be implemented in all the 75 districts of the
country.
Under the OVOP program, currently, there are 22 products covering 32 districts.
Inspired by the successful result of the OVOP program in Nepal, FNCCI has decided to extend
such types of programs in all 75 districts of the country under both OVOP & ODOP program
whichever is suitable. For this, 48 different types of products having local essence were
identified under ODOP. Most of the commodities selected are agricultural products while
others are religious and village tourism products. Apart from production, processing and
marketing activities, the ODOP program has also focused on social activities like development
of Special Economic Zone and Medical City in the potential districts.
Some of the programs under OVOP include:
1. Bhaktapur – Lapsi
12. Jhapa – Betel Nuts
2. Lalitpur – Cymbedium Orchid
13. Sunsari – Turmeric
3. Ramechaap – Junar (Sweet Orange)
14. Lamjung – Agro-Tourism
4. Sindhuli – Junar (Sweet Orange)
15. Myagdi – (Timoor)
5. Nuwakot – Rainbow Trout
16. Salyan – Ginger
6. Rasuwa – Rainbow Trout
17. Doti – Jorayali Basmati Rice
7. Bardiya – Bael Juice
18. Chitwan – Banana
8. Siraha – Bael Juice
19. Janakpur – Fish
9. Syangja – Coffee/Walling (Syangja) – Coffee
20. Saptari – Mango
10. Dolkha – Lokta Paper and Products
21. Palpa – Ginger
11. Lekhnath (Kaski) – Agro-Tourism
22. Kanchanpur – Banana
We seek proposals to undertake the following activities:
Activities
Marketing & Promotion of OVOP products

To support in promotional activities of OVOP program during different trade fairs, agro
expos and other local exhibitions and trade fairs
Business plan for OVOP antenna shop development at 3 major locations of
Kathmandu including Tribhuvan International Airport

The antenna shop will display and directly sell OVOP products to domestic and foreign
consumers at the shop located at major centers of the capital city (including one at the
Airport)
Impact Study on 3 different OVOP districts (Impact Study along with full fledged
business plan for enterprise development (establishment of industry) in the
respective district)

The main objective is to find out the impact of the program within the period of its operation in
3 different OVOP districts and develop future strategy
o Chitwan
o Makwanpur
o Sunsari/Dhankuta
Capacity Development / Training program for OVOP District Chamber staffs & OVOP
secretariat staffs
 To provide participants knowledge about evaluating the impact/productivity of the
project and building capacity of participants in terms of development in organizational,
human resources, accounting, book keeping and institutional framework
Business plans for OVOP Phased Out Districts & 2 new districts
 Development of six Business plans, if feasible (after doing initial feasibility study) for six
phased out districts & 2 new districts with promising potential for ODOP

Should include the Impact Study of OVOP program run for 5 years in phased out districts
Publication of Updated OVOP brochures
 Text page- 12, Text -4 color, Text paper – 200 gm art board, center stitched
binding
Publication of OVOP Diary
 Text page – 100, Text paper – minimum 20 gm Nepali paper