SITTIND001B Develop and update tourism industry knowledge
Feedback to Activity: Accessing and using
statistics
1
In what way(s) would information provided by publications of Tourism Research
Australia (TRA) www.tra.austalia.com and the Department of Resources, Energy and
Tourism www.ret.gov.au/tourism assist you in preparing these itineraries?
You would be able to use the information provided by these organisations to
better understand the travel needs of your Japanese and Spanish tourists.
The statistics provided will indicate the type of accommodation preferred,
transport mode selected, and preferences regarding attractions and activities
they may be interested in.
2
Write five questions you would want answered from the publications available from
these sources
A sample of some of the questions you may wish to have answered in
preparing these itineraries includes the following:

What type of accommodation do these visitor groups prefer to use?

Do these visitors enjoy sightseeing or more participative activities?

Would the visitors prefer to spend their time here visiting cultural and
historic sites or sampling Australian flora, fauna and landscape?

Whilst away from home, do these visitors seek new food experiences
and hence try ‘Australian’ style food or do they prefer to seek out
food/restaurants with which they are more familiar?

Are the visitors likely to expect a group coach transfer from the airport
to their hotel or more individual limousine transfers?

How important is shopping as an activity included in their itinerary?
Some of the publications to which you might refer include:

The International Visitor Survey

Forecast Magazine

Tourism in Australia: An Overview of Trends

Australia’s Holiday Visitors: Pleasure Seekers Down Under

Diversity of Visitors from Asia.
And many more!
3
How would an understanding of the leisure needs of these groups assist you in
preparing these itineraries?
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SITTIND001B Develop and update tourism industry knowledge
Understanding the leisure needs of these visitor groups enables you to better
select suitable products and services for inclusion in the itinerary that will
satisfy their needs. It also provides you with an understanding of the
importance (or not) of free time and opportunities to socialise with others.
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