DELTA STATE UNIVERSITY
Unit Strategic Plan and Annual Report -- Academic Year 2010-11
____Academic Unit
I.
__X__ Administrative/Support Unit
Unit Title: Center of Entrepreneurship in Business Technology
School/College or University Division: College of Business
Unit Administrator: Cooper Johnson, Ph.D.
Program Mission:
The Office of Entrepreneurship in Business Technology’s mission is to assist entrepreneurs, small business owners/managers,
educators, students, and people in the Mississippi Delta, seeking to start their own business in gathering information to reach their
goals. Counseling, workshops, and training are offered to help business owners in the Mississippi Delta in expanding their
professional networks and understanding the local environment for small businesses. Primarily, the Office offers assistance to
entrepreneurs, small business owners/managers, educators, and students in the Northern Delta Counties in efforts to advance
community and economic development in the Delta region.
II.
Educational Program Learning Outcome Assessment Plan (Academics)/User Outcomes Assessment Plan (Non-Academics)
For User Outcomes (primarily non-academic units) use TABLE II.
TABLE II – User Outcomes
A. User Outcomes
Assist public and private
sector leaders and
individual business
owners make informed
strategic decisions for
creating greater business
B. Data Collection & Analysis
From internal records:
 Partnerships
 Conversations with
Entrepreneurs lecture series
 Business counseling sessions
C. Results of Evaluation

Partnerships formed:
AY 2010-11: 66
AY 2009-10: 44
D. Use of Evaluation
Results
Continue:
 Developing
partnerships
with
stakeholders in
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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opportunities, and
making contributions to
local economic
development. Services
and information that will
be provided include:
 Serve as the
source of
information for
entrepreneurs,
owners of
existing small
businesses, and
economic
development
organizations.
 Offer workshops and
training sessions that
respond to the needs
of entrepreneurs,
small businesses, and
supports regional
economic
development.
User outcome aligns with
Strategic Plan Goal 5:
Improve the quality of life
for all constituents.








Student counseling sessions
Speaking engagements
Workshops presented
Workshops developed
Unit publicity
Web page developed
Advisory board
Faculty advisory council
In addition to the above
information, beginning with the
AY 2011-2012 Annual Report:



An evaluation document
will be used to assess the
effectiveness and
satisfaction of workshops
and training sessions
offered by the unit.

Conversations with Entrepreneurs
lecture series:
AY 2010-11: 2
AY 2009-10: 4


Business counseling sessions:
AY 2010-11: 53
AY 2009-10: 63


Student counseling sessions:
AY 2010-11: 112
AY 2009-10: 47

Speaking engagements:
AY 2010-11: 28
AY 2009-10: 19

Assessment results will be
used to make appropriate 
changes to improve the
services offered by the
unit.

Workshops and training
sessions currently are and
will continue to be
provided in a timely once 
a request is made –
normally within two

weeks.




Workshops presented:
AY 2010-11: 22
AY 2009-10: 18
Workshops developed:
AY 2010-11: 20
AY 2009-10: 20
Unit publicity:
AY 2010-11: 56
AY 2009-10: 55
Web page developed (1)
Advisory board (1)
the service
region
Business and
student
counseling
sessions
Speaking
engagements
Workshop
development
and
presentations
Unit publicity
Maintain web
page
Maintain
relationships
with unit and
faculty advisory
boards
In addition to the above
information, beginning
with AY 2011-2012
Annual Report:

A description of
what was
learned from the
assessment
process will be
provided.
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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

Faculty advisory council (1)
Assessments of each
workshop/training session In addition to the above information,
will be completed
beginning with AY 2011-2012 Annual
immediately following the Report:
event. Results will be
complied in a spreadsheet
 Data regarding the
for use in determining
assessment of workshop and
improvements
training sessions will be
provided.

Share knowledge of the
economic and social aspects
of business and
entrepreneurship with Center
stakeholders through
research presentations,
newsletter publications,
seminars, and speaking
From internal records:
 Partnerships
 Conversations with
Entrepreneurs lecture series
 Business counseling sessions
 Student counseling sessions
 Speaking engagements
 Workshops presented
The data will address the
effectiveness of and
satisfaction with the
workshops and training
sessions as reported by
attendees.

Qualitative data will
continue to be reported.

An analysis of the overall
satisfaction with outcomes
will be provided.

Partnerships formed:
AY 2010-11: 66
AY 2009-10: 44

Conversations with Entrepreneurs
lecture series:
AY 2010-11: 2
AY 2009-10: 4

Actions that
should take
place in regards
to user outcome
results will be
provided.

Plans for
improvement
will be
provided.

Continued
assessment
procedures will
be discussed.
Continue:
 Developing
partnerships
with
stakeholders in
the service
region
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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engagements.
Services and information
that will be provided
include:
 Serve as the
source of
information for
entrepreneurs,
owners of
existing small
businesses, and
economic
development
organizations.
 Offer workshops and
training sessions that
respond to the needs
of entrepreneurs,
small businesses, and
supports regional
economic
development.
User outcome aligns with
Strategic Plan Goal 5:
Improve the quality of life
for all constituents.



Workshops developed
Unit publicity
Web page developed
In addition to the above
information, beginning with the
AY 2011-2012 Annual Report:



An evaluation document
will be used to assess the
effectiveness and
satisfaction of workshops
and training sessions
offered by the unit.
Business counseling sessions:
AY 2010-11: 53
AY 2009-10: 63

Student counseling sessions:
AY 2010-11: 112
AY 2009-10: 47

Speaking engagements:
AY 2010-11: 28
AY 2009-10: 19

Workshops presented:
AY 2010-11: 22
AY 2009-10: 18
Assessment results will be
used to make appropriate
changes to improve the

services offered by the
unit.
Workshops and training
sessions currently are and
will continue to be
provided in a timely once
a request is made –
normally within two
weeks.




Workshops developed:
AY 2010-11: 20
AY 2009-10: 20
Unit publicity:
AY 2010-11: 56
AY 2009-10: 55
Web page developed (1)
Business and
student
counseling
sessions
 Speaking
engagements
 Workshop
development
and
presentations
 Unit publicity
 Maintain web
page
In addition to the above
information, beginning
with the AY 2011-2012
Annual Report:
A description of what
was learned from the
assessment process will
be provided.
Actions that should
take place in regards to
user outcome results
will be provided.
Plans for improvement
will be provided.
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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
Assessments of each
In addition to the above information,
workshop/training session beginning with the AY 2011-2012
will be completed
Annual Report:
immediately following the
event. Results will be
 Data regarding the
complied in a spreadsheet
assessment of workshop and
for use in determining
training sessions will be
improvements
provided.

The data will address the
effectiveness of and
satisfaction with the
workshops and training
sessions as reported by
attendees.

Qualitative data will
continue to be reported.

An analysis of the overall
satisfaction with outcomes
will be provided.
Continued assessment
procedures will be
discussed.
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III. Goals
-- For the Current Year (2010-11)
A.
Goal # 1: Maintain/Increase the number of partners among Chair and constituents groups.
1. Institutional
Goal(s) supported by this goal:
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Measure partnerships established and maintained and compare to previous year.
3. Actual Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data. )
The number of partnerships for AY 2010-2011 year is 62 as compared to 30 for AY 2009-2010.
4. Uses of Evaluation Results:
Results show the unit increased the number of Partnerships from 2010-11. This increase shows the unit is succeeding in
reaching out to entrepreneurs, small business owners, and other unit stakeholders in a manner that provides outreach to
the university’s stakeholders. The data will be used in conjunction with other information to help improve the
operations of the unit as it provides valuable information and service to those in the Mississippi Delta who are
interested in entrepreneurial activities.
B.
Goal #2. Invite a nationally recognized entrepreneur to serve as guest lecturer for the Conversations with Entrepreneurs lecture
series.
1. Institutional
Goal(s) supported by this goal:
SP 1:Increase student learning (DSU will ensure through high-quality programs that graduates are well prepared for
successful careers, meaningful work in a global society, and engaged citizenship.)
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Review of internal office documents.
3. Actual Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data.)
Due to funding limitations it was not possible to bring a nationally recognized entrepreneur to serve as guest lecturer
for the Conversations with Entrepreneurs lecture series. However, the unit was successful in bringing to campus
several regional entrepreneurs as guest lecturers for Conversations with Entrepreneurs.
4. Use of Evaluation Results:
Although it was not possible to bring in a nationally recognized entrepreneur due to funding limitations, the unit was
successful in bringing in several regional entrepreneurs. By adapting to the funding situation, the unit was able to
provide students and other stakeholders with the opportunity to network and learn from regionally recognized
entrepreneurs.
C.
Goal #3. Collaborate with faculty to introduce research opportunities for students.
1. Institutional
Goal(s) supported by this goal:
SP 1:Increase student learning (DSU will ensure through high-quality programs that graduates are well prepared for
successful careers, meaningful work in a global society, and engaged citizenship.)
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Review of internal office documents.
3. Actual Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data. )
In AY 2010-11, three faculty members provided research opportunities for students as compared to none in AY200910.
4. Use of Evaluation Results:
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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Three faculty members encourage and provided opportunities for students to engage in small business research which
provided the students with exposure to challenges facing small businesses. The chair of the unit will continue to work
with faculty in an effort to provide additional opportunities for students to be involved in research that will be
beneficial to the students as well as to the stakeholders of the unit.
D.
Goal #4. Increase the number of grant applications.
1. Institutional
Goal(s) supported by this goal:
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Review of internal office documents to determine the number of grant activities.
3. Actual Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data. )
The number of grant proposals submitted in AY 2010-11 was 3 as compared to 2 for AY 2009-10. Two grant proposals
were funded for a total of $300,000.
4. Use of Evaluation Results:
Funding of two grant proposals supports two programs related to small business and entrepreneurship. The unit is
currently seeking to identify appropriate grant opportunities for the unit.
E.
Goal 5. Establish Council of Advisors.
1. Institutional
Goal(s) supported by this goal:
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Review of internal office documents.
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3. Actual Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data. )
A Council of Advisors was established for AY 2010-11. The Council of Advisors is comprised of representatives from
business, industry, education, government, non-profit, and foundation sectors.
4. Use of Evaluation Results:
This Council of Advisors provides critical feedback as to the direction of the Chair. Suggestions regarding services that
should be considered for offering are be provided by the Council of Advisors. Additionally, the Council provides an
important source of information for those interested in entrepreneurship and small business.
-- For Coming Year(s) (2011-12)
A.
Goal # 1: Increase both faculty and community participation in Unit activities.
1. Institutional
Goal(s) supported by this goal:
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Measure faculty and community participation in Unit activities and compare to previous year.
3. Expected Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data.)
The number of faculty and community participation in Unit activities will increase.
4. Anticipated/Intended Uses of Evaluation Results:
Increasing the number of faculty and community participation in Unit activities will allow access to valuable
information needed by entrepreneurs and small business people. Additionally, outreach by the Unit will be increased.
Both of these results will support SP 5.
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B.
Goal #3. Collaborate with faculty and students to increase research, publication, and presentation opportunities for faculty and
students.
1. Institutional
Goal(s) supported by this goal:
SP 1: Increase student learning (DSU will ensure through high-quality programs that graduates are well prepared for
successful careers, meaningful work in a global society, and engaged citizenship.)
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Review of internal office documents.
3. Expected Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data. )
At least four faculty members will provide research opportunities to their classes. It is expected a minimum of 45
students will be involved assuming each faculty member offers the opportunity to at least one of their classes and
assuming a minimum enrollment of 15 in each class.
4. Anticipated/Intended Uses of Evaluation Results:
Faculty members and students will have the opportunity to present research findings via publications, conference
presentations, internet, and/or presentations to the community.
C.
Goal #3. Increase the number of fundraising activities to support Unit activities and student scholarships.
1. Institutional
Goal(s) supported by this goal:
SP 5: Improve the quality of life for all constituents (Improving its image and impact, DSU will increase and enhance
outreach, service, and partnership initiatives, in the region and beyond.)
2. Evaluation Procedure(s):
Review of internal office documents to determine the number fundraising activities.
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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3. Expected Results: (i.e. improvement percentages, increase/decrease in numbers, measurable data. )
It is expected the number of fundraising activities will increase given the importance of external funding to the Unit
and the University.
4. Anticipated/Intended Uses of Evaluation Results:
Increased external funding will support Unit activities such as faculty development, student scholarships, and support
for students and faculty to attend conferences to present research.
IV.
Data and information for department:
Brief Description and/or Narrative of programmatic scope:
The Chair of Entrepreneurship in Business Technology provides leadership in the College of Business on curriculum development,
teaching, scholarship, and service in the areas of entrepreneurship and business technology. The Chair works closely with area
entrepreneurs, University and community partners to expand the entrepreneurial knowledge and effective use of business technology.
Comparative Data (enrollment, CHP, majors, graduation rates, etc): N/A
The unit is not an academic unit. There is no enrollment, CHP, graduation rates, etc. data for the unit. Following is comparative data
for the unit.
 Partnerships formed:
AY 2010-11: 66
AY 2009-10: 44

Conversations with Entrepreneurs lecture series:
AY 2010-11: 2
AY 2009-10: 4

Business counseling sessions:
AY 2010-11: 53
AY 2009-10: 63

Student counseling sessions:
AY 2010-11: 112
AY 2009-10: 47
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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
Speaking engagements:
AY 2010-11: 28
AY 2009-10: 19

Workshops presented:
AY 2010-11: 22
AY 2009-10: 18

Workshops developed:
AY 2010-11: 20
AY 2009-10: 20

Unit publicity:
AY 2010-11: 56
AY 2009-10: 55
Grants, Contracts, Partnerships, Other Accomplishments:
Grant Awarded – PRIME and Delta Health Alliance (Total Awarded: $300,000)
Partnerships: 66
Other Accomplishments:
 Curriculum evaluation and development for the entrepreneurship track of the General Business Administration major
 Classes taught (5)
 Maintained partnerships in the gaming industry (3)
 Presented Conversations with Entrepreneurs lecture series (2).
 Founder and Advisor – Student Business Leaders and Entrepreneurs Club
 Student Business Leaders and Entrepreneurs Club meetings (4)
 Business counseling sessions (53)
 Student counseling sessions (112)
 Speaking engagements (22)
 Workshops presented (18)
 Workshops developed (20)
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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Unit publicity (56)
Grant proposals (3)
Delta Economic Development Center: Small Business Leadership Series
Grenada Chamber of Commerce: Business Training Workshops
Belzoni Humphreys Development Foundation: Business Training Workshops
Cleveland/Bolivar County Chamber of Commerce: Business Workshop
Small Business Resource Forum
Included students in unit activities: research, presentations, and outreach
Web page maintained
Grant writing team
Faculty advisory council
Unit advisory board
Economic Development initiatives and/or impact:
 Small Business Resource Forum
 Delta Economic Development Center: Small Business Leadership Series
 Grenada Chamber of Commerce: Business Training Workshops
 Belzoni Humphreys Development Foundation: Business Training Workshops
 Cleveland/Bolivar County Chamber of Commerce: Business Workshop
 Presented Conversations with Entrepreneurs lecture series (2).
 Student Business Leaders and Entrepreneurs Club meetings (4)
 Business counseling sessions (53)
 Speaking engagements (28)
 Workshops presented (22)
 Workshops developed (20)
 Included students in unit activities: research, presentations, and outreach
Diversity Compliance Initiatives and Progress:
Partnerships with small business owners, entrepreneurs, and other Unit stakeholders are diverse in terms of age, gender, and race.
Committees reporting to unit (Committee records archived in ________): N/A
No committees report to the unit.
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V.
Personnel:
Noteworthy activities and accomplishments:
Cooper Johnson, Ph. D.
Scholarship
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How to Hire to Hire the Best Employees”, Economic Development Center of Washington County, July 2010
“Communication: Business Etiquette and Interpersonal Skills”, Harlow’s Casino and Resort, July 2010
“Customer Service”, Grenada Chamber of Commerce, July 2010
“Communication: Listening and Hearing are Different”, Economic Development Center of Washington County, August 2010
“Economic Challenges Small Business Currently Face”, Tri-State Small Business Forum, August 2010
“Recruiting and Attracting Ideal Employees”, Business Conference for Women and Minorities, September 2010
College of Business Lecture Series, October 2010
“How to Resolve Conflict and Overcome Changes”, Economic Development Center of Washington County, October 2010
Sexual Harassment Workshops (Two – 11/22/10), Harlow’s Casino and Resort and Hotel, November 2010
Sexual Harassment Workshops (Two – 11/29/10), Harlow’s Casino and Resort and Hotel, November 2010
“Customer Service: The Key To Success”, Cleveland/Bolivar County Chamber of Commerce, November 2010
Co-Author and submitted a paper titled, “A Unique Approach to Improving Economic Conditions in States Experiencing Financial
Hardships to the Journal of Applied Business and Economics
Co-Author and submitted a paper titled, “Changes Created by the Introduction of Legalized Gaming: A Review of the Tunica
County, Mississippi Experience to the Journal of Management Policy and Practice
Time Management: How to More Accomplished in Less Time presented for the Economic Development Center
Increasing Profitability presented for the Economic Development Center
Expanding the Role of Continuing Education accepted for presentation at Spring Conference of the Association for Continuing
Higher Education, San Antonio, Texas
Long, J., C. Johnson, and S. Faught (2011). “A Unique Approach to Improving Economic Conditions in States Experiencing
Financial Hardships.” Journal of Applied Business and Economics, 12(4). Accepted for publication.
Long, J., C. Johnson, and J. Oakley (2011). “Changes Created by the Introduction of Legalized Gaming: A Review of the Tunica
County, Mississippi Experience.” Journal of Management Policy and Practice 12(4). Accepted for publication.
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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Journal Publications
Long, Jamye, Johnson, Cooper, & Faught, Samuel. (2011). A unique approach to improving economic conditions in states
experiencing financial hardships. Journal of Applied Business and Economics, 12(4).
Long, Jamye, Johnson, Cooper, & Oakley, Jose. (2011). Legalized gaming: A review of the Tunica County, Mississippi experience.
Management Policy and Practice, 12(4).
Conference Presentations
Roles of community satisfaction and community attachment in the out-migration of rural residents, Academic Business World
International Conference, May 2011
Expanding the role of continuing education: Using corporate partnerships to increase enrollment, Association for Continuing Higher
Education, April 2011
Marketing Your Business, Small Business Resource Forum, May 2011
Recruiting and Attracting Ideal Employees, The 2nd Annual Business Conference for Women and Minorities, September 2010
Economic Challenges Small Business Currently Face, Tri-State Small Business Forum, August 2010
Scholarly Awards
Excellence in Presentation Award
2011 Academic Business World International Conference

Roles of Community Satisfaction and Community Attachment in the Outmigration of Rural Residents
Excellence in Presentation Awards
2010 Academic Business World International Conference
 Changes Created by the Introduction of Legalized Gaming: A Review of
the Tunica County, Mississippi Experience

A Unique Approach to Improving Economic Conditions to States
Experiencing Financial Hardships
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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Small Business Research in Progress
Exploring the “Sticky Floor Effect” within the Southern U.S’s Higher Education’s
College of Businesses
Researching the educational needs of local small businesses/entrepreneurs
Applications of grounded theory in meeting organizational workforce needs
Researching the economic and social impact of lowering the legal alcohol
consumption age to 18 in the Mississippi
Researching the economic impact of the Mississippi River Flood of 2011 on the
river casino industry in Mississippi and developing a strategy for maintaining
operations during future floods
Researching ethical decision making by blending three streams of related research:
cognitive moral development of the decision maker, rational choice theory and a
subjective expected utility model
A comparison of industry and higher education succession management strategies
Researching the “The Role of Community Satisfaction and Community Attachment
in the Out-migration of Professionals”
Student Business Leaders and Entrepreneurs Club (SBLE)
A new organization sponsored by the Office of Entrepreneurship in Business Technology. Designed to expose students to potential
business careers, connect them with mentors and professionals, and guide them in building their own pathways to success. The ability
of this organization to meet its goals and provide students with valuable tools in their future careers can be attributed to the
participation of the students. This organization is lead by the students, who are the driving force for the organization’s goals and
quality. One unique aspect of this new student organization is the creation of a climate in which all students on campus are welcome.
Service to the Profession

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Institute of Behavioral and Applied Management – Conference reviewer
Academic Business World International Conference – Conference reviewer and discussant
[Center of Entrepreneurship in Business Technology] Unit Plan and Report 2010-11
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Delta Economic Development Center
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Appointed to the Education/Workforce/Healthcare Committee
University Tenure and Promotion Appeals Committee

Appointed to Delta State Tenure and Promotion Appeals Committee
Continuing education/Professional development
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FORBS
Conversations with Entrepreneurs
The Annual Business Conference for Women & Minorities, Delta State University
Beyond the Edge of Recruiting Technology: How to Change the Game, Human Resource
Executive Webinar
Tri-state Small Business Forum
Epidemic in the Courts: Steps to Avoid Wage-and-Hour Class-Action Lawsuits, Human
Resource Executive Webinar
But Isn’t That an HR Thing?, Human Resource Executive Webinar
College of Business Lecture Series
M&A Today - More Speed, Risk, and HR Involvement, Human Resource Executive Webinar
Effective Rules for Attracting and Retaining Top Talent, Human Resource Executive Webinar
Talent Evolution: New Strategies for a Challenging Global Economy, Human Resource
Executive Webinar
Renaissance in Talent Management: Talent Intelligence Paves the Road to Knowing Your
People and Growing Your Business, Human Resource Executive Webinar
Achieving a Measurable ROI Through Talent Development, Human Resource Executive
Webinar
Oracle Human Capital Management: Enabling Better Overall Management of the Workforce,
Human Resource Executive Webinar
Tomorrow’s Leaders: Best Practices for Identifying and Developing High Potentials,
Human Resource Executive Webinar
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More Than Just Friends: Creating Vibrant Social Communities for Recruitment and Retention, Peterson’s Interactive Marketing
Webinar
Building a High-Performing Culture, Human Capital Institute Webinar
How Much Does the Recruiting Process Really Cost? Human Capital Institute Webinar
New position(s) requested, with justification:
No new positions are requested.
Recommended change of status:
There are no recommended changes of status.
VI. Degree Program Addition/Deletions and/or Major Curriculum Changes:
Changes made in the past year: None
Recommended changes for the coming year(s): No changes for the coming year
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