News from
Public Relations Department
Xerox Europe - Office
Sutherland House, Unit 3, Dukes Meadow
Millboard Road, Bourne End
Bucks, SL8 5XF, United Kingdom
Tel: +44 (0) 1628 553300
Under embargo until 23 September 2002
Xerox announces new ‘Extreme’
pan-European marketing campaign
Campaign to include roadshow events, supported by advertising and direct mail to
introduce Xerox Office strategy and solutions to channel and end users
23 September 2002 – Bourne End, UK:
announced
a
new
integrated
pan-European
Xerox has
marketing
campaign, ‘Extreme’, targeted at promoting its new Office
strategy and solutions to channel partners and end users.
Xerox is rolling out the Extreme programme across most European countries during September.
The format in each country will consist of a kick-off event and/or a series of roadshows.
“The main objective of the campaign is to deliver a consistent and coherent message to our
partners and customers across Europe about the thinking and strategy behind Xerox Office,” says
Rod Rodericks, Vice President and General Manager, Xerox Europe - Office.
“We will also be using the events to showcase both the sheer breadth of Office products and the
full range of benefits of key solutions within the Office portfolio.”
Among products on display at the Extreme events will be Xerox’ new Document Centre 500 Series,
its WorkCentre Pro Series of digital multifunction devices and its Phaser 6200 and Phaser 8200
colour printer lines.
‘Extreme’ will be supported by extensive pan-European advertising, direct mail and web-based
marketing campaigns aimed at end users. All the campaigns will be linked to communicate the
extreme performance, productivity and affordability of Xerox’ products. This will include online
product demonstrations and competitions, such as ‘Extreme Eggs’ where end users can win a
variety of ‘Extreme’ prizes.
The online information will be available via the Xerox website (www.xerox.com) for the duration of
the campaign.
Continuing ‘Extreme’s focus on the channel, Xerox will also run a series of promotional rebate and
demo programmes, aimed at channel partners, to support the campaign. In addition the company
has announced a reseller incentive scheme, offering the opportunity to qualify for a five-day trip to
South Africa.
- ends About Xerox Europe
Xerox Europe, the European operations of Xerox Corporation, markets a comprehensive range of
Xerox products, solutions and services, as well as associated supplies and software. Its offerings
are focused on three main areas: offices from small to large, production print and graphic arts
environments, and services that include consulting, systems design and management, and
document outsourcing.
Xerox Europe also has manufacturing and logistics operations in Ireland, the UK and Holland and a
research and development facility (Xerox Research Centre Europe) in Grenoble, France. For more
information, visit www.xerox.com
Xerox®, The Document Company and the digital X® are trademarks of Xerox Corporation. All nonXerox brands and product names are trademarks or registered trademarks of their respective
companies.
Media Contacts:
Marion Obergfell, PR Manager, Xerox Europe - Office, Tel: +44 (0) 1628 553017;
Email: marion.obergfell@office.xerox.com