Call for Chapters: Food and Wine Events in Europe – a stakeholder approach
This is a call for expressions of interest for chapter submissions for an edited book titled ‘Food and
Wine Events in Europe – a stakeholder approach’.
Interested authors are invited in the first instance to send an abstract of around 500 words to the
editors Dr Alessio Cavicchi and Dr Cristina Santini by 15 December. Please send abstracts by
email to a.cavicchi@unimc.it and santini.cristina@gmail.com.
A book proposal including the proposed chapters will be sent to Routledge, for consideration in
their new Advances in Events Research series. They will make their final decision after reviewing
our proposal. It is envisaged that if the proposal is accepted, completed chapters would be sought by
15 June 2012.
Chapters will be a maximum of 6,000 words (not including references). Chapters must not have
been published or submitted elsewhere.
Further details:
Food and Wine Events in Europe: a stakeholder approach
Edited by Alessio Cavicchi (University of Macerata, Italy) and Cristina Santini (Università
Telematica San Raffaele, Italy).
1. General introduction and main research questions/issues
Food and wine events have experienced a rapid growth in the last decade: new events are organized
almost every year for professionals and for consumers. Despite the relevant role that food and wine
events have in the global economy, it is extremely difficult to define the total turnover generated by
this business.
In Europe it is almost impossible to define how many food and wine events take place every year: at
a first sight the events database is extremely rich of industry events and the number of events
organised by local communities or associations grows every year.
On one side, especially in rural areas and also pushed by EU Rural Development Policy and
LEADER approach, many fairs and events have contributed to new business relations between rural
food and wine producers and wider markets.
On the other side, this proliferation in some cases has seriously compromised the territory by
affecting its credibility and authenticity, arming the carrying capacity, and by compromising the
authentic tourism attractions and the exploitation of local economic resources by rural communities.
Thus this growth has required in some cases the intervention of local governments and associations
in order to coordinate or regulate this phenomenon.
Aside from the organizers themselves, food and wine events affect many actors in local
communities and can influence, in some aspects, the local economic development and contribute to
the marketing success of certain products or places. It has been outlined how festivals in general
(Getz et al., 2007) and food and wine festivals (Hede, 2008) are related to a system of private and
public actors that receive benefits from the occurrence of festivals. Paraphrasing Freeman’s classic
definition, (1984) we can say that event stakeholders are groups or individuals that can affect or are
affected by the achievement of the event objectives. Thus, the introduction of a stakeholder
approach in evaluating the set of relationships and the outcomes of food and wine events offers an
interesting and wider perspective of analysis.
As many authors outline (see, among the others, Getz, 2007; Hall and Sharples, 2008; Gursoy et al.,
2004), the food and wine events industry is a breeding ground not only for government initiatives,
but also for local initiatives promoted by associations of producers, operators, non-profit
organizations, etc..
This edited volume aims to examine the role and the impact of food and wine events on local
communities and their societal implication; a further objective of the book is to outline the bundle
of relationships among stakeholders in the food and wine event business and to describe not only
the impact of this business in term of local communities development and economic outcomes, but
also how stakeholders can affect wine and food events management.
This book will focus on the following general research questions:
- What are the benefits for local community and economic development created by wine
and food events?
- How can food and wine events be better managed and implemented for maximising their
value among stakeholders?
2. Readers
This book is designed both for academics, MBA students and practitioners. In the book theoretical
works and case studies find place. Authors should also remember that their works are expected to
be easily readable: the adoption of a discursive style in introducing theoretical concepts would be
particularly appreciated. This stylistic choice is fully motivated by the intention of reaching the
widest reading public and in diffusing the edited volume among practitioners.
3. Organization of the work & contributions
The book will contain several types of contributions: both qualitative and quantitative chapters are
welcome.
Potential themes to be explored in this book include but are not limited to:
- Economic Impact of food and wine events for rural communities development
- New business opportunities in food and wine events
- Successful strategies for food and wine events
- The role of institutions and local government in food and wine events development
- SMEs and food and wine events
- Best Practices in Food and Wine Events management
- Managerial implication of F&WEs
- Producers associations in the F&Wes
- F&WEs for the Food and Wine Industry
- Estimations of food and wine events outcomes: methods, different methodologies for
different types of events.
- The evaluation of stakeholders feedbacks
Case studies are welcome; further information about case studies (i.e: length, role of case studies in
the book, etc..) will be notified to authors after acceptance. When writing a case study we
recommend that authors follow the guidelines proposed by Yin (1984) and to focus their attention
on proposing case studies that can be used for teaching and to better explore theoretical concepts.
Chapters should follow the following structure:
a) Description of the context, introduction of the research issue and key research questions
investigated (this section should provide enough information for defining the problems
analysed)
b) Background literature: a brief background literature should be introduced in order to
support and motivate hypothesis and assumptions.
c) A methodology section should also be implemented in order to describe the research
design adopted. The methodology section should not exceed 20-30% of the whole length
of the chapter. The methodology chosen can be both qualitative or quantitative.
d) Results
e) Discussion and Conclusions: enough attention should be devoted both to academics and
practitioners.
References
Freeman, R.E. (1984). Strategic management: A stakeholder approach. Boston: Pitman.
Getz, D., Andersson, T., and Larson, M. (2007). Festival Stakeholder Roles: Concepts and Case
Studies, Event Management, 10 (2/3): 103-122.
Gursoy, D., Kim , K.M. and Uysal, M. ( 2004 ). Perceived impacts of festivals and special events by
organizers: An extension and validation. Tourism Management, 25 ( 2 ) , 171 – 181 .
Hall, C.M., and Sharples, L. (Eds.) (2008). Food and Wine Festivals and Events Around the World:
Development, Management and Markets. Butterworth Heinemann: Oxford.
Hede, A. (2008). Food and wine festivals: Stakeholders, long-term outcomes and strategies for
success. Hall, C.M., and Sharples, L. (Eds.) (2008). Food and Wine Festivals and Events Around
the World: Development, Management and Markets. Butterworth Heinemann: Oxford.
Yin, R.K.(2009). Case Study Research. Design and Methods. Sage Publications