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Xeikon Café Highlights Innovative Folding Carton Opportunities
Latest trends and developments put forward at global networking and educational platform
Eede, The Netherlands, March 2, 2015 – Demand for a greater variety of products, more frequent seasonal
promotions and shorter runs are the over-riding market trends shaping today’s folding carton market. That is
why Xeikon, together with its Aura partners, is hosting the Xeikon Café Packaging Innovations at its premises
in Belgium, from March 10 to 12. During the three-day event, visitors will learn more about the latest digital
trends and innovations in folding carton production and have the opportunity to get up to speed with the
newest technologies and share insights.
"Brand owners do not want to make any compromises on their profit margins, on the image quality of their
packages, or on the protection against counterfeiting and we will be demonstrating how we can help them
meet these expectations while delivering a flexible, creative and cost-effective route to market,” explains Filip
Weymans, Xeikon’s Director Segment Marketing Labels & Packaging.
Integrated solutions dedicated to folding carton production
At the event, Xeikon and its Aura partners will showcase their industry expertise through a number of folding
carton applications produced using the Xeikon Folding Carton Suite. The tailored combination of a Xeikon
3000 Series digital press, a range of substrates, specific workflow and software components, toners and
consumables as well as auxiliary equipment enables print providers to deliver packaging applications with a
unique look and feel as well as build new revenue streams with higher profit margins.
“Today’s brand owner requirements have evolved,” continues Weymans. “With our Folding Carton Suite, we
can help them achieve a quicker time-to-market and more intensive test marketing. This enables them to be
more responsive to change – whether that is the result of legislation, marketing or design requirements.”
The suite is also supported by Xeikon’s extensive network of Aura partners which are all leading suppliers in
their field. The collective knowledge base covers all aspects of digital production and offers visitors unique
access to information to help deliver tailored solutions that address the customer’s specific production needs.
Creative folding carton applications showcasing state-of-the-art technologies
The spectrum of solutions and profitable possibilities digital print is capable of supporting will be showcased
by four different applications. Visitors will also have the opportunity to talk with leading experts and collect a
detailed brochure detailing the range of technologies and configurations that are available through Xeikon
and its Aura partners.
In a world that is evolving and where brands are looking for protection against fraudulent businesses,
security features play a vital role. Xeikon along with partners Metsä Board, Meech, Actega, Kurz, ATT
Software and Bograma will be looking into addressing these specific security issues.
Personalisation is a growing trend that also fosters greater customer loyalty. Xeikon will be showcasing
personalised pastry boxes for children facilitated by CHILI Publish and produced on a Xeikon 3500 digital
Xeikon International BV - Brieversstraat 70 - 4529GZ Eede, the Netherlands - TVA : NL 8077 8080 7801
T. +31 (0) 117 37 50 38 - F: +31 (0)117 37 50 21 – www.xeikon.com – info@xeikon.com
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press. A food safe odourless varnish from Actega will be applied to a Stora Enso substrate with finishing
completed by Zünd. The whole process will be automated by the Xeikon Vectorizor.
The typical chocolate box will be made picture perfect by the Xeikon 3500 with QA-I and SuperBlack toners.
Printed on a Stora Enso substrate and varnished with food safe water-based Actega, its golden elements will
be applied by a unique digital foiling equipment Kurz DM-liner. It will be finished by Highcon’s digital
converting unit for cutting and creasing folding cartons.
Last but not least coffee lovers will appreciate a high quality box with foiling and raised varnish produced on
a Xeikon 3500 digital press. Actega varnish will be added on a Metsä Board substrate and the box will be
finished by Zünd’s cutting table to complete the final look.
A Xeikon 9800 digital press will also demonstrate booklet and leaflet production on 40gsm uncoated roll-toroll stock. The printed rolls will then be converted into leaflets by MBO finishing solutions.
Addressing the challenges
The leading market trends and the resultant influences on brands and print buyers are among the topics
being discussed during the Xeikon Café’s business programme.
This includes:
 Bob Leahey, InfoTrends, expanding on brands and packaging in Europe: The Digital Print
Advantage;
 Corey Reardon, AWA Alexander Watson Associates, talking about the global labeling and product
decoration market;
 Mieke Hovens, Freelance graphic designer, presenting highlighting security design considerations;
 Nico Potvin, Kadanza, highlighting future proof, sustainable label and packaging management;
 Guy Colebourne, C&P Packaging, Carton printer presenting their business model driven through
web2print
In addition to the extensive range of on Folding Carton applications on display, visitors to the Xeikon Café will
also learn more about the dedicated solutions for Self-Adhesive labels, Heat Transfer and In-Mold Labels.
ABOUT THE XEIKON CAFÉ PACKAGING INNOVATIONS
The Xeikon Café Packaging Innovations is a platform offered by Xeikon and its Aura partners, offering the opportunity to
understand, evaluate and experience digital production, and enabling printers and converters to consciously make a
business decision. Through demonstrations, presentations, workshops and discussions, participants receive first-hand
actionable information and advice on industry innovations and trends. For a review of the 2014 edition, watch the video
on YouTube.
Participating partners are:
 Under the software category: Advance Track & Trace, CERM, CHILI Publish, Esko, Hybrid Software, Label Traxx,
OneVision Software, Four Pees
 Under the equipment category: AB Graphic International, Bograma, Esko, Grafisk Maskinfabrik A/S, Highcon, Kurz,
MBO, Meech International, MOSS, Rietstack, Schobertechnologies, Seilaser, SMAG Graphique, Tronics, Zünd
 Under the consumables category: ACTEGA Terra, Kurz, Michelman, Rotometrics
 Under the print media category: Avery, Metsä Board, Stora Enso, Taghleef Industries, Treofan Group, UPM Raflatac
For more information, visit www.xeikoncafe.com, or follow on
.
ABOUT XEIKON
Xeikon is an innovator in digital printing technology. The company designs, develops and delivers web-fed digital color
presses for labels and packaging applications, document printing, as well as commercial printing. These presses utilize
LED-array-based dry toner electrophotography, open workflow software and application-specific toners.
Xeikon International BV - Brieversstraat 70 - 4529GZ Eede, the Netherlands - TVA : NL 8077 8080 7801
T. +31 (0) 117 37 50 38 - F: +31 (0)117 37 50 21 – www.xeikon.com – info@xeikon.com
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As an OEM supplier, Xeikon designs and produces plate makers for newspaper offset printing applications. Xeikon also
manufactures basysPrint computer-to-plate (CtP) solutions for the commercial printing market. These proven CtP
systems combine the latest exposure techniques with cost-efficient UV plate technology, high imaging quality and
flexibility.
For the flexographic market, Xeikon offers digital platemaking systems under the ThermoFlexX brand
name. ThermoFlexX systems provide high resolution plate exposure including screening, color management, as well as
workflow management.
All the Xeikon solutions are designed with the overarching principles of profitability, quality, flexibility and sustainability in
mind. With these guiding principles and a deep, intimate knowledge of its customers, Xeikon continues to be one of the
industry's leading innovators of products and solutions.
For more information, visit www.xeikon.com or contact:
Frank Jacobs
Marketing Communications Manager
Xeikon International BV
Brieversstraat 70 - 4529 GZ Eede, The Netherlands
T. +31 (0)117 37 50 20 - M: +32 (0)494 50 00 52
Frank.Jacobs@xeikon.com - www.xeikon.com
PR agency Xeikon International
duomedia
Nancy Vermeulen
Barastraat 175 - 1070 Brussels - Belgium
T. +32 (0)2 560 21 50 - M: +32 (0)486 26 05 59
Nancy.v@duomedia.com – www.duomedia.com
Xeikon International BV - Brieversstraat 70 - 4529GZ Eede, the Netherlands - TVA : NL 8077 8080 7801
T. +31 (0) 117 37 50 38 - F: +31 (0)117 37 50 21 – www.xeikon.com – info@xeikon.com