Kapi‘olani Community College University of Hawai‘i Strategic Plan (SP) Update, 2008 - 2015 Hospitality and Tourism Education Department Ron Umehira, Chair PLANNING GROUP A Updating Framing Statements (Vision, Values, Mission, Planning Context) and Integrating Accreditation Planning Agenda and Recommendations into Strategic Outcomes 1-5 below. PLANNING GROUP B Strategic Outcome 1 Native Hawaiian Educational Attainment To position the University of Hawai‘i and Kapi‘olani Community College as leading indigenous-serving higher education institutions by supporting the access and success of Native Hawaiians. Step 1 Insert appropriate text from Current SP Goal 4, Objective One, add new activities that will improve outcome measures by March 5. Step 2 Review academic program and administrative and educational support unit tactical plans for 2007-2010. Add appropriate objectives and activities by April 4. Program/Unit Objectives 1. Malama - prepares pre-industry students in the area of host culture, history, and language training and its application. 2. Lead U.H. community college system in host culture training through Laulima - collaboration within the system and the visitor industry. Specific Activities Planned and Proposed Completion Dates 3. Kuleana - implements Interpret Hawai‘i host culture training courses throughout Hawai‘i’s visitor industry. Fall 2007 - Fall 2008 1. Create a credit course (HOST 168) that will prepare students on host culture, history, and language training in the area of tour directing. Curriculum is designed to educate and apply host culture training. Certifies students with culture, history, and language of Hawai‘i through tour guide certification course. Creates a “pathway” for industry employees to college and degree programs through short-term certificates. Spring 2008 – Spring 2009 2. Create a train-the-trainer course for the visitor industry in host culture, history, and language in collaboration with U.H. community colleges and the TIM School to be offered statewide through continuing education course offerings and training. Create a group of trainers on O‘ahu, Maui, Hawai‘i and Kaua‘i on Interpret Hawai‘i training courses to be offered through the community colleges with workforce development grants. Group of trainers to include visitor industry participants to train with their respective colleges and also have the ability to train internally within their organizations. Create a database of trainers for Interpret Hawai‘i to operate on all islands in collaboration with the industry and the community colleges. Spring 2010 3. Create a partnership with the visitor industry and the Hawai‘i Tourism Authority (HTA) to be a provider of host culture training courses in their 2008 - 2015 vision statement for the industry. (HTA 2008-2015) offer host culture training courses to segments of the visitor industry through: History and Culture of Hawai‘i – Tour guide certification course for the visitor industry. Ho‘okipa me ke Aloha – Hospitality with Aloha and Customer Service training course. Train-the-trainer courses. Strategic Outcome 2 Hawai‘i’s Educational Capital To increase the educational capital of the state by increasing the participation and completion of students, particularly from underserved regions. Step 1 Insert appropriate text from Current SP Goals 1 and 2, add new activities that will improve outcome measures by March 5. Step 2 Review academic program and administrative and educational support unit tactical plans for 2007-2010. Add appropriate objectives and activities by April 4. Program/Unit Objectives Develop a comprehensive plan for recruitment strategies. Develop a realistic benchmark for enrollment numbers and growth based on studies of demand for our program and employment of graduates. Specific Activities Planned and Proposed Completion Dates Program/Unit Objectives Specific Activities Planned and Proposed Completion Dates Develop a comprehensive plan for retention and intervention strategies along with the creation of realistic benchmarks and measurements of retention. Develop a comprehensive plan for persistence strategies along with the creation of realistic benchmarks and measurements of persistence. Measuring persistence should focus on the different markets of students that we serve. Develop a realistic benchmark for graduation numbers and rates along with a representative percentage of growth. Develop a post-graduate process for tracking graduates and maintaining employment records. Develop an alumni association. Research demand of enrolling students and capacity of program. (01/08) Research demand for graduates by employers in respect to the enrollment and output of other hospitality and tourism programs. (01/08) Conduct a needs assessment of the students to determine if the program is meeting their needs. (02/08) Conduct a needs assessment of the industry to see if the program is meeting their needs. (02/08) Determine data and assessments required to measure the effectiveness of our program. Determine what can be developed and provided by OPIR and what should the department develop and maintain. (03/08) Create a comprehensive Marketing Plan for the program. (04/08) To provide students with learning opportunities integrating critical reflection and meaningful service in the community with academic learning, personal growth, and civic responsibility to better prepare them for their hospitality career. Spring 2008 Invite Service Learning Coordinator to Hospitality faculty meeting to engage faculty in discussions on how Service Learning can be adopted into courses/tied into student learning outcomes and to present the student/faculty requirements listed on the Service Learning website. Spring 2008 Hospitality faculty will decide on appropriate courses which will be designated as Service Learning courses. Fall 2007 to Spring 2009 Hospitality faculty Service Learning Leader will support hospitality faculty in developing ideas/opportunities to incorporate Service Learning in existing courses to support student learning outcomes. Fall 2007 to ongoing Hospitality faculty will work with Service Learning Department providing confirmation that their course will be listed as a Service Learning Course. Program/Unit Objectives Specific Activities Planned and Proposed Completion Dates. Improve preparation of students to successfully transition from the DOE to KCC’s hospitality and tourism programs to four-year programs. Strengthen intra-campus collaboration between and among all hospitality and tourism programs in the UH system. Increase contacts with the Program Coordinating Council and with UH-Manoa’s TIM faculty. Articulate courses with two & four-year institutions. Continue transfer workshops and collaboration. Examine and analyze articulation procedures. Analyze and define which factors contribute to student success and to student satisfaction. Develop and conduct student exit surveys. Continue active involvement in UH/CC/DOE Career Pathway dialogue and discussions. PLANNING GROUP C Strategic Outcome 3 Economic Contribution To contribute to the state’s economy and provide a solid return on investment through research and training. Step 1 Insert appropriate text from Current SP Goal 3, add new activities that will improve outcome measures by March 5. Step 2 Review academic program and administrative and educational support unit tactical plans for 2007-2010. Add appropriate objectives and activities by April 4. Strategic Outcome 4 Globally Competitive Workforce Address critical workforce shortages and prepare students (undergraduate, graduate, and professional) for effective engagement and leadership in global environment. Step 1 Insert appropriate text from Current SP Goal 3 and Goal 4, Objectives 2 and 3, add new activities that will improve outcome measures by March 5. (With the above revised language Goal 4, Objectives 2 and 3, can now be embedded in this Strategic Planning Outcome). Objective 2 - Create and sustain mutually beneficial partnerships to further develop the “Hawai‘i Center for Hospitality and Tourism Education and Training.” This Center will support and direct the integration of credit degree programs in hotel and restaurant operations and travel and tourism; non-credit programs through Interpret Hawai‘i and the Waikiki Lifelong Learning Center; and applied language and culture studies. Action Strategies 1. Create partnerships to develop either an on-campus hotel or an off-campus hotel in Waikiki or on the UH West O’ahu campus. This hotel will provide students with experiential learning opportunities in hotel and restaurant operations, exercise and sport science, business and travel, and provide housing for students and professional development colleagues. 2. Create partnerships to further develop the on-campus travel agency to increase experiential learning opportunities for our students and meet the travel needs of students, faculty, staff, and members of the community. 3. Develop a comprehensive visitor industry training program in Hawaiian history, culture and language through Interpret Hawai‘i. 4. Create partnerships in Asia, the Pacific and the Americas, to develop education and training institutes in hospitality, tourism and English as a Second Language. 5. Develop marketing materials to heighten local and regional awareness of training and educational opportunities at the Center. 6. Relocate the Waikiki Lifelong Learning Center to a larger, more accessible and comfortable setting. 7. Create non-credit offerings that meet the needs of industry and further enhance the reputation of the Center. 8. Strengthen articulation agreements with Travel Industry Management programs at UH Manoa, Hawai‘i Pacific University and other regional institutions. 9. Develop clear program benchmarks, student learning outcomes, and assessment processes, with an emphasis on student-constructed learning and portfolio development. Step 2 Review academic program and administrative and educational support unit tactical plans for 2007-2010. Add appropriate objectives and activities by April 4. PLANNING GROUP D Strategic Outcome 5 Resources and Stewardship To acquire, allocate, and manage public and private revenue streams and exercise exemplary stewardship over all of the University’s resources for a sustainable future. Step 1 Insert appropriate text from Current SP Goals 5, 6, 7, add new activities that will improve outcome measures by March 5. Goal 6, Objective 2 1. Investigate new construction on-campus for a practicum training hotel and conference facility to provide students with experiential learning opportunities and/or internships in hotel, restaurant and travel operations, exercise and sport science, business and retail, and culture and language training. 2. Renovate existing hospitality room (Olapa 114) into a hands-on training laboratory for students in hotel/restaurant operations, travel and tourism, and Interpret Hawai‘i. Olapa 114 will serve as a multi-purpose laboratory and conference room for a variety of HOST credit courses (HOST 100, 154, 261, 290), and for Interpret Hawai‘i and Cruise Line Operations continuing education courses. Additionally, Olapa 114 will be used by faculty from the Hospitality and Language Departments in collaboration of culture and language training initiatives for the visitor industry. Step 2 Review academic program and administrative and educational support unit tactical plans for 2007-2010. Add appropriate objectives and activities by April 4. Program/Unit Objectives Specific Activities Planned and Proposed Completion Dates Create courses that can be effectively presented via on-line methods. Objectives are to expand the reach of the department to a larger segment of the market via courses that can be taught using electronic distance delivery approaches. Fall 2007 – Determine courses that have content that could be delivered effectively in an on-line format. Fall 2007 – Determine manageable course enrollment numbers. Fall 2007 – Determine “means of assessment” and “criteria for success” goals and benchmarks. Fall 2007 – Investigate various on-line delivery approaches that would work best to deliver the specific course content. Fall 2007 – Begin attending training classes on creating and presenting online courses. Spring 2008 – Continue training on on-line creation and delivery methods. Spring 2008 – Conceptualize course content, material, activities and approaches. Spring 2008 – Develop course syllabi. Spring 2008 – Develop technology formats and platforms. Fall 2008 – Implement delivery of course(s) utilizing on-line format.