MORINGANEWS
This document was produced with the financial assistance of CTA (Technical Centre for Agricultural
and Rural Cooperation ACP-UE) and CDE (Centre for the Development of Enterprise). The ideas
expressed in it are those of the authors and cannot be considered as the opinion of CTA or CDE.
Existing initiatives for the international marketing of Moringa leaves in their various
forms
Armelle de Saint Sauveur, Moringanews
Existing initiatives for the international marketing of Moringa leaves as food supplements
currently only concerns sale on the Internet. On some sites, the following mention appears at
the bottom of the screen: “Statements have not been evaluated by the Food and Drug
Administration (FDA). DISCLAIMER: This product has no approved therapeutic claims. It is
not used to diagnose, treat or improve any illness and replace medications. Always consult a
qualified health professional when asking for any nutritional supplements.” No product
consisting of Moringa leaves has yet received authorisation for sale on the market in Europe
or the USA.
China
The on-line directory of Chinese health food suppliers quotes the Taiwaneese company Jaw
Der Develop Co Ltd., which sells Moringa leaf powder (also called Moringa tea, to mix with
water or milk) and Moringa leaf capsules. The capsules are sold as a food supplement and as
an energy booster. The tea is recomended for children less than 10 years old and elderly
people, more generally for people having difficulties in having sufficient food intakes, in
particular as a source of calcium.
http://www.china-suppliers.org/product_html/Health-Food.html
Leaf powder (100g) and capsules jar (60 capules)
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India
The directory Indianidustry.com has a page dedicated to Moringa products providers. Among
those, some sell processed fruits (in powder) or seeds. We have only selected those which sell
leaf products.
http://www.indianindustry.com/herbs/7425.html
Mother Herbs
9/802 East End Apartments, Mayur Vihar, Phase 1 Ext. , New Delhi, Delhi, India, 110096,
www.motherherbs.com
This company sells all sorts of Moringa products, including leaf powder. The prices are not
indicated and the company didn’t send us their tarif (they only send information in case of a
formal order for specified quantities).
Veg India Export
106, Prakasam Street , Erode, Tamil Nadu, India, 638 001
E-mail: vegnet@tasteefoods.com / info@moringaexports.com
web: www.tasteefoods.com / www.moringaexports.com
www.indiamart.com/vegindiaex
This company sells all sorts of Moringa products, including leaf powder. The prices are not
indicated and the company didn’t send us their tarif (they only send information in case of a
formal order for specified quantities).
http://www.himalayahealthcare.com/index.htm
Himalaya Herbal Healthcare is an Indian company created in 1930 and that went through a
great development. It now has its headquarters in Bangalore, India, and offices in the USA,
Europe, Singapour, Caïman Islands and in the United Arab Emirates. Its products are
distributed in 60 countries, and the company has numerous shops in India.
This company sells four products including parts of Moringa: a massage oil, a drug for joints,
an immune booster and two veterinarian products. The two health products for humans are
presented in capsules or tablets, in white plastic jars. Moringa leaves are only a small
component of one of the two products, the Septilin, sold as an immune booster and antiinflammatory. Its price is 11$ per jar of 60 tablets. In the other product, the part of the
Moringa plant which is used is not indicated.
Jar of Himalaya Healthcare tablets
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Tam Herb
1227-G, METTUR ROAD ,ERODE-638011, INDIA.
Tel : 91-93641 54189
Fax:91-424-2262016
E-mail: info@tamherb.com
This company sells capules composed of 100% Moringa dried leaf powder. The jars contain
60 to 180 capsules. The product is sold as an energy booster, as a nutrition and health booster.
No price is indicated.
Tam Herb capsule jar
Maiam Group Companies
Web Site: http://www.maiamgroups.com
Email: info@maiamgroups.com
Address: 98/88, KAMDAR NAGAR 3 rd ST.,MAHALINGAPURAM,TAMIL NADU
CHENNAI
India 600034
Tel: +91 44 55 38 2020,28 17 47 11/22
Fax: +91 44 28 17 47 33
This company sells principally roasted Gram seeds (20,000tons/year) but introduces itself also
as a pioneer in Moringa market. The products sold include Moringa oil, dried fruit powder
and dried leaf powder.
Philippines
Health and Prosper Co Ltd.
Address: 27 Kingfisher St., Sto. Nino Village,Banilad
City:
Cebu City
Country: Philippines
Postal Code: 6000
Phone:
63-917-4880380
Fax:
63-32-4137964
http://www.worldbid.com/healthprosper
This company sells Moringa capsules in white plastic jars. The capsules are presented as
100% made of plants, without additives. The qualities put forward are exactly the same as on
the Ramar foods site (« ABS bitter herbs »), including the “healthiest vegetables in the
Philippines”. Some additional information is stated about the role of Moringa in lactation and
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about its use in India and Africa against Vitamin A deficiency.
Prices: 60 caps-$10 ; 30 caps-$6
Health and Prosper Capsules
USA et Philippines
Ramar Foods International Corporation
1101 Railroad Lane
Pittsburg, CA 94565
(800) 660-0962
(925) 439-9009
FAX (925) 439-9242
info@ramarfoods.com
www.ramarfoods.com
This Philippine-American company sells tablets made of seven « bitter herbs » including
Moringa oleifera. The commercial name is ABS bitter herbs. The product is packaged in
transparent plastic jars, and is sold as an immune booster, a toxin purifier, and a body balance
enhancer. A message from the Food and Drug Administration is printed at the bottom of the
site’s pages to inform buyers that the therapeutically qualities of the product have not been
evaluated by the FDA.
Moringa is presented as « one of the healthiest vegetables of the Philippines », and as a rich
source of iron, calcium, phosphorus, vitamins A,B,C, carbohydrates, fibres and proteins.
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USA
http://www.homecure.com/newproducts.html
Specifically sold as an immune booster, this Moringa is presented as cultivated in the United
States. The product is sold as capsules or in powder, the two forms being 100% dried leaf
powder. The capsules are also presented (in another part of the site) as a source of energy and
endurance, while the powder is announced as a Moringa tea.
Moringa capsules and powder
The prices are the following:
120 capsules = 250 mg = 27,95 $
1,25 oz of powder = 7,95 $
Zija International
Address:382 South 400 West Lindon, UT 84042, USA
Phone:(801) 221-ZIJA (9452)
Fax: (801) 494-2323
http://www.zija.biz/
Zija International Inc from Utah, USA, launched the Moringa drink ZijaTM on the Internet
market at the beginning of 2005. The product is sold by a network of online resellers paid on a
commission basis for their sales and recruiting of new resellers.
The drink is sold in small aluminium cans of daily doses of 167 ml.
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The drink is made up of various parts of the Moringa plant, and is sold for its nutritional
qualities, especially its essential amino acids, vitamins and minerals.
Price
Mailing
costs*
1 Case of Zija (30 doses)
$75.00
+ $14.95
2 Cases of Zija (60 doses)
$150.00
+ $29.90
3 Cases of Zija (90 doses)
$225.00
+ $44.85
4 Cases of Zija (120 doses)
$300.00
+ $59.80
5 Cases of Zija (150 doses)
$375.00
+ $74.75
product
* In the US
The company published a book on the nutritional interest of Moringa signed by an American
scientist (not a Moringa specialist but a pharmaceutical doctor). The book is entitled “Miracle
Tree”, like the one published by the Church World Service American NGO. Zija also
organized a two-day conference, on 17 and 18 September 2005, on the rediscovery of
Moringa by Zija. More generally, the company is trying to claim its legitimacy by playing on
the image of scientific documents and recognized NGOs.
Zija is the first company to launch a food supplement on the western market with aggressive
marketing, and it will be interesting to see if it opens the path to more conventional sales in
retail stores.
UK
MagneCare
This company specialises in alternative medicines using magnetism. It sells just one
food product, a drink containing (among others) Moringa juice, which is proclaimed
as “an exciting new ingredient from the tropics”. Moringa juice is presented as being
rich in calcium, vitamin C, potassium and iron.
The product is sold in an opaque plastic 500ml bottle for £ 24.95.
This product is sold to alleviate mineral deficiency “which can explain almost all
illnesses” (quote) and to strengthen the immune system. The liquid form is presented
as being easier to assimilate than the tablet form.
Conclusion
Internet sales are little regulated if at all and it is difficult to know if these companies sell
reliable products (whether composition complies with what is announced). It is even harder to
know if these products are really sold in any quantity. However, most new food supplements
entered the market this way and by pyramid sales, to then penetrate the conventional market.
It is interesting to see the advance the Indians have taken; they know Moringa well and
already use the powder of the fruit in the agrifood industry (curry powders, aromas).
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