Engage physicians to improve outcomes at your organization
In Improving Physician-Hospital
Relations: A Field-Tested System,
you will learn proven, practical
ways to work with healthcare
professionals to improve clinical
and financial outcomes at your
organization.
ACHE category II continuing
education credits are available for
face-to-face educational programs
in conjunction with this multimedia systems course.
Syllabus contents
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Ten compact disc recordings of audio conferences, delivered by national
experts, for busy professionals who want to use commuting time more
effectively
Ten audio conference summaries for those who need critical information at
their fingertips
Ten Powerpoint slide presentations for visual learners to improve mastery by
listening and reading slides at the same time
Questions and answers to make the experience more interactive
Implementation checklists to translate concepts into practice
Suggested additional reading for those who want to learn more about
individual topics
Presenter contact information for participants who want to interact directly
with nationally recognized experts
Learning Objectives
Learn about cutting-edge topics that encompass physician-hospital collaboration today:
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Engage physicians and nurses to improve the practice environment and patient
care
Change your operating room culture to improve productivity and morale
Implement team training to improve communication and patient safety
Deal with disruptive doctors using 360o feedback that alters behavior
Develop collaborative solutions to Emergency Department call-pay
Optimize recruiting and retention for sustainable competitive advantage
Build virtual communities of practice using weblogs, for busy professionals with
little time to attend meetings
Learn about the Toyota Production System to empower front-line employees to
improve processes and patient care where you work
Use a 10-step checklist for proactive, successful physician-hospital deals
Employ a 6-step framework to deal with physician-hospital competition
Who should participate?
The senior administrative team should lead this effort: CEOs, COOs, CMOs, CNOs,
working with administrators responsible for clinical departments and service lines.
Leverage collaboration throughout your workplace by inviting your medical staff officers
to participate.
Value
Think of the value to your organization when:
 Your top doctors are engaged in continually improving care for your community
and acting as champions for major efforts throughout your organization
 You have an effective system to deal with disruptive doctors
 You anticipate and overcome workforce shortages proactively using state-of-theart recruitment and retention strategies
Purchased separately, the audio conferences would cost nearly $1,000. Your cost for the
complete system of 10 audio conference recordings, summaries, Powerpoint slides,
implementation checklists, and presenter contact information is only $397, plus $25
shipping and handling ($60 for international orders). Please sign up today at
http://healthcarecollaboration.com/store/.
Guarantee
I am passionate about collaboration because I have seen its benefits in improving care for
our communities. Therefore, I am willing to offer a money-back guarantee within 15
months of purchase to any organization that does not see an improvement in physicianhospital relations after implementing the ten modules in this field-tested system.
Don’t think you have enough time?
If you leverage your team to complete a module each month, you can complete this
program in less than a year.
Faculty
Kenneth H. Cohn, M.D., MBA, FACS is a nationally recognized practicing surgeon who
has cared for patients over 15 years and is passionate about improving healthcare
communication and collaboration:
- Author of two books, Better Communication for Better Care: Mastering
Physician-Administrator Collaboration and Collaborate for Success!
Breakthrough Strategies for Engaging Physicians, Nurses, and Hospital
Executives
- Editor of The Business of Healthcare
- Director of Cambridge Management Group, specializing in resolving physicianphysician and physician-administration communication issues.
- Faculty member of the American College of Healthcare Executives, Estes Park
Institute, Healthcare Roundtable, and New England College.
Other faculty experts include:
 Larry Harmon, clinical psychologist on the voluntary staff of the University of
Miami, successfully treated over 115 disruptive physicians
 Jack Barker, CEO of Mach One Leadership; implemented team training at
hospitals throughout the US and taught at the annual meeting of the American
College of Surgeons
 Dr. Tom Oliver developed with Steve Worthy and Max Hockenberry the first
known deferred compensation plan for ED call in the US
 Kurt Scott cut physician turnover from 10% to less than 4% per year at Geisinger
Health System
 Dr. Robert Schott and Glenn Mohr pioneered the use of weblogs in physician-led
clinical priority setting
 David Sundahl, is an expert in the Toyota Production System adapted to
healthcare.
What Others Have Written
Regardless of the size of your institution, collaborating effectively with your physicians
will improve your ability to make a difference in the health of your community. Learn
from Dr. Cohn and his team of national experts how to engage physicians, cultivate
physician champions, neutralize or convert disruptive doctors, and improve clinical
outcomes.
Tom Gagen, CEO Sutter Medical Center, Sacramento
Having worked closely with Ken for nearly a decade, I can attest to the value he adds to
improving physician-hospital relations and helping us to transcend unproductive usversus-them interactions. This field-tested system of audio conferences with national
experts will prove invaluable for administrators at all levels who need to engage
physicians in productive discussions of how to improve care for their communities in this
rapidly changing healthcare marketplace.
Thomas Crawford, MBA, FACHE
CEO, Springfield Hospital
Ken is a practicing surgeon and masterful teacher, author, and consultant. He has been
invaluable to us and is clearly passionate about improving physician-administrator
collaboration. This self-study system is loaded with practical strategies for engaging
practicing physicians. It is an essential guide for all physician leaders who feel caught in
the middle between risk-averse administrators and disgruntled doctors.
Robert Reid, M.D.
Director of Medical Affairs, Cottage Health System, Santa Barbara
P.S. If you would like to listen to content from the audio conference on recruiting
and retention free of charge, please click on:
http://www.healthcarecollaboration.com/PhysRecrRetn highlights.mp3.
Experience the personal and professional growth that you desire in this vital area, that can
boost revenues, cut expenses, and improve clinical outcomes by signing up today at
http://healthcarecollaboration.com/store/.