FOR IMMEDIATE RELEASE insert date of release here... The Chronicles Of Narnia: The Exhibition coming to the U.S. Space & Rocket Center® Entertaining and Educational Exhibition opens October 9, 2010 HUNTSVILLE -- The Chronicles of Narnia: The Exhibition will open at the U.S. Space & Rocket Center on October 9 and run through January 5, 2011. Based on the epic film series and C.S. Lewis’ beloved fictional books, the 10,000-square-foot, state-of-the-art entertainment and educational experience offers visitors the opportunity to tour scenes from the fantastical literary world of Narnia. Through authentic costumes, props and set dressings from Disney’s magical films, visitors will enter a world that combines the wonders of science with elements of fantasy. GES produced the expedition in association with Walt Disney Pictures and Walden Media. Tickets will go on sale soon at www.spacecampstore.com. “This exhibition is a truly captivating and entertaining experience for all ages,” said Eddie Newquist, Executive Vice President and Chief Creative Officer, GES. “From the scene displays and props seen in the Narnia films, to the scientific and educational aspects of the exhibition that stimulate the senses and the mind, guests will be transported into another world to experience Narnia like never before.” Visitors to the exhibition will view artifacts from C.S. Lewis’ personal study and experience exciting environments such as the famous attic and wardrobe. Once inside Narnia, visitors will encounter falling snow and other interactive and instructive elements including: A replica of the White Witch’s Throne where visitors can sit on the icy throne and feel the chill. A nearby display describes the impact of climate change on our planet and investigates whether our planet could be frozen for 100 years, like the world of Narnia. An area featuring King Miraz’s Castle from The Chronicles of Narnia: Prince Caspian where visitors have the opportunity to build an arch, while learning about the architectural structure and strategy involved in the design. An area highlighting the mythical creatures of Narnia, which allows visitors to create their own creatures featured in the film. Three stacks of rotating, square blocks stand in three, four, and six-foot configurations, each level featuring different aspects of a creature. By rearranging the different levels, visitors can create well-known characters from the Narnia films or mix and match the squares to create new characters. “We are delighted the U.S. Space & Rocket Center was chosen to be the next venue for The Chronicles of Narnia: The Exhibition,” said Larry Capps, the Space & Rocket Center's CEO. “This special exhibition is truly entertaining and educational, which fits our goals to a tee.” The Chronicles of Narnia: The Exhibition is one in a series of traveling exhibits scheduled for the U.S. Space & Rocket Center, with additional exhibits planned through 2013. All of the exhibits have a strong educational theme, thus keeping with the mission of the U.S. Space & Rocket Center. First published in 1950, more than 100 million copies of The Chronicles of Narnia series have been sold in more than 50 languages. The series’ first big-screen adaptation, The Chronicles of Narnia: The Lion, The Witch and The Wardrobe, grossed more than $745 million worldwide. The second installment in the series, The Chronicles of Narnia: Prince Caspian, grossed more than $410 million. The Chronicles of Narnia: The Voyage of the Dawn Treader has completed production and is expected to be released in December, 2010. Tickets will be on-sale soon for The Chronicles of Narnia: The Exhibition. Special group rates will be available. Visit www.spacecampstore.com for more information or to purchase your tickets! Due to the expected response, advance ticket purchases are highly recommended and reservations strongly suggested to avoid lengthy admission delays. # # # (NOTE: The contact for this release is Al Whitaker, Media Relations Manager, U.S. Space & Rocket Center, Huntsville, Alabama. 256-721-7160. Email: media@spacecamp.com) About The U.S. Space & Rocket Center The U.S. Space & Rocket Center, located in Huntsville, Alabama, created by an Act of the Alabama State Legislature and operated by the Alabama Space Science Exhibit Commission, it's members appointed by the Governor of Alabama, opened in March, 1970, to showcase Alabama's and Huntsville's leadership role in America's manned space flight program, thus becoming the official Welcome Center for NASA's Marshall Space Flight Center, also located in Huntsville. The USSRC operates SPACE CAMP® and AVIATION CHALLENGE®, providing world renowned educational programs designed to foster interest in math, science and technology. 2 About GES Las Vegas-based Global Experience Specialists, Inc. (GES), a Viad Corp (NYSE: VVI) company, is a leading provider of exhibition, event and retail marketing services. Given its recent consolidation with Exhibitgroup/Giltspur and Becker Group, GES provides an even wider range of services, including turn-key official show services, cutting-edge creative and design, marketing and measurement services – all with an unrivaled global reach. GES partners with leading shows and brands, including the International CES, Spring Fair Birmingham, International Woodworking Fair, CONEXPO-CON/AGG and IFPE, Bell Helicopter, Genzyme, L’Oreal, Warner Bros., and Simon Property Group. For more information, visit www.ges.com. About Walden Media Walden Media specializes in entertainment for the whole family. Past award-winning films include: “The Chronicles of Narnia” series, “Journey to the Center of the Earth,” “Nim’s Island” and “Charlotte’s Web.” Upcoming films include “Ramona & Beezus” starring Selena Gomez, the Sundance Audience Prize Winning documentary “Waiting for ‘Superman’” and the third installment in the Narnia series “The Chronicles of Narnia: The Voyage of the Dawn Treader.” ©DISNEY/WALDEN. THE CHRONICLES OF NARNIA, NARNIA, and all book titles, characters and locales original thereto are trademarks and are used with permission. 3