FOR IMMEDIATE RELEASE September 14, 2009
Contact:
Francine Raften
Director of Marketing/Public Relations
503-720-2034 or 503-443-2250
Francine@vanderveercenter.com
PORTLAND’S VANDERVEER CENTER TAPPED TO LAUNCH
ZERONA™
A REVOLUTIONARY NON-INVASIVE, BODY SLIMMING LASER
ZERONA™ Offers Safe Alternative for Painless Reduction of Multiple Inches and Body Fat
PORTLAND 09-14-2009 – “The tape measure doesn’t lie!” said an elated female patient at VanderVeer
Center, Portland’s premiere cosmetic medicine facility. Edie had just finished the treatment for the
ground-breaking non-invasive body slimming laser ZERONA™, a new laser technology. “I’m stunned.
I lost 7 inches in two weeks. Unbelievable!” (For photos of results visit www.vanderveercenter.com)
Executives from Erchonia Medical, the developers of ZERONA™, have tapped Elizabeth VanderVeer,
MD, board certified Internist and President/Medical Director of VanderVeer Center to introduce
ZERONA™, making VanderVeer Center one of the first medical facilities to offer the ZERONA™ laser
in the Pacific Northwest. “Dr. VanderVeer is an internationally recognized expert and leader in the
aesthetics industry,” said Steve Shanks, Vice President at Erchonia, the creator and manufacturer of the
device. “We are pleased to bring such a superior product to Dr. VanderVeer’s progressive practice” said
Shanks.
“ZERONA™ is a game-changer in fat reduction,” said Elizabeth VanderVeer, MD. “I would never offer
any procedure or product to a patient that wasn’t safe, effective or one that I wouldn’t be willing to use
myself. I can personally say that ZERONA™ works- I lost a total of 10 inches in just one series of
treatments.” said Dr. VanderVeer.
How does it work?
Clinical studies demonstrated that the ZERONA™ low-level laser targets adipose tissue (fat storing cells)
and stimulates the fat cell to liquefy the fat within the cell. A small pore is then naturally created in the
protective membrane of the fat cell enabling the fatty matter to seep out of the cell until absorbed by the
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lymphatic system. The excess fat is then passed out of the body during its normal course of detoxification
which results in millions of fat cells becoming smaller and inches are reduced.
During clinical trials, the ZERONA™ has been scientifically proven to result in an average of 3.6 inches
lost from patients’ waist, hips and thighs. Unlike invasive weight loss surgery, ZERONA™ is a
revolutionary method that is applied externally without the dangers associated with surgery or other noninvasive devices which rely on heating the tissue. ZERONA™ uses a patented and clinically proven lowlevel laser technology developed by Erchonia, the global leader in low-level laser healthcare applications.
The results were proven effective through a double-blind, randomized, multi-site, and placebo-controlled
study.
The introduction of ZERONA™ to Dr. VanderVeer’s practice will provide those seeking a safe
alternative to surgery with a body contouring program that causes no bruising, scarring and discomfort.
The simple procedure consists of six painless 40-minute treatments over a two-week period. The new
technology has been proven to reduce inches from target areas such as the tummy, back, hips, thighs,
buttocks, chin, neck and arms; contour and reshape the body; and tighten and tone loose skin.
“Because there are no needles, no incisions and no recovery time involved, patients can continue with
their daily activities immediately after each treatment. ZERONA™ is an excellent option for patients
who do not want to experience the downtime, health risks or pain associated with more invasive
procedures for body contouring,” said Dr. VanderVeer.
ZERONA™ has been featured on the The Doctors, CBS Early Show, and in major market newscasts
around the country such as 6 News with Dr. Robert Jackson, Clinical Trial Principal Investigator and now
makes its debut in Oregon at VanderVeer Center.
Hear firsthand how patients have lost up to 9 inches in just two weeks and reduced stubborn fat
from the tummy, back, hips, thighs, buttocks, love handles, arms, chin and neck. Dr. Elizabeth
VanderVeer and patients who have experienced the amazing results from ZERONA™ are
available for interview. Contact Francine Raften, VanderVeer Center Director of
Marketing/Public Relations at 503-443-2250 or Francine@vanderveercenter.com.
For more information on the ZERONA™ treatments at VanderVeer Center, visit
www.vanderveercenter.com or call 503-443-2250. To learn more about ZERONA™, visit
www.myzerona.com.
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About Elizabeth VanderVeer, MD
Dr. Elizabeth VanderVeer is a Board Certified Medical Doctor in Portland, Oregon with extensive sub specialty
training in Aesthetic Medicine. VanderVeer Center is one of the top full-service non-surgical aesthetic practices and
the #1 cosmetic injectable facility in the Pacific Northwest.
Elizabeth VanderVeer, MD, President/Medical Director is a National Trainer and VanderVeer Center is a Center of
Excellence for Allegan, Medicis and OrthoNeutrogena. Dr. VanderVeer is a Luminary for Ellipse®, Alma Lasers™
and Candela Corporation for which she has conducted clinical studies.
Dr. VanderVeer is also a well known TV personality as a Medical Expert and Anti-Aging Editor appearing on local,
regional and national network news programs. She is a sought-after International Lecturer and published author.
About ZERONA™
Developed by Erchonia Medical, the global leader in low-level laser healthcare applications, ZERONA™, a body
countouring laser, offers individuals a body slimming solution, without diet or exercise. Unlike invasive weight loss
surgery, FDA-approved ZERONA™ is a revolutionary method that is applied externally without the dangers
associated with surgery, while at the same time allowing patients to remain active during treatment. Patients are able
to continue their busy lives without pain, swelling or the discomfort of invasive surgery. The simple procedure
consists of six 40-minute treatments over a two week period. For more information on ZERONA™ visit
About Santa Barbara Medical Innovations (SBMI)
SBMI is dedicated to bringing proven, innovative health and wellness products that are safe and effective to market.
SBMI is the exclusive U.S. distributor of ZERONA Non-Invasive Body Slimming System. To learn more about
ZERONA, visit www.sbmi.com
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