Documentation:
Module 2.1: Customer oriented sales communication
Learning Situation: Talking about sustainability issues in a foreign language
Learning field 2
Title: Verkaufsgespräche kundenorientiert führen/ Customer oriented sales
dialogue
Learning Situation
Title: Talking about sustainability issues in a foreign language (at a bakery)
Time required/estimated:
Short description of the learning
situation (initial situation/ framework):
about 6-8 lessons/time units
Anne Meyer does a training at bakery „Korngesund“ in Dortmund. She advises a customer about healthy rolls in the bakery using the information prepared by the bakery. Her
colleague Maria applies for a job as a branch manager in a newly opened branch. They
discuss the special sustainability focus of „Korngesund“
Contents
Competence/Skills
o Talking about your shop and your
range of products.
o Presenting your shop and products
in class.
o Reading a description of a situation in a shop with a foreign customer.
o Discussing possible problems of
that customer.
o Giving informaton on healthy products using information provided by
the shop owner.
o Exercising sales dialogues by writ-
Professional competence:
o Using sustainability related vocabulary in a food context
o Presenting special aspects of your
shop in a foreign language
o Reading and using product
information
o Giving reasons for the focus on
sustainability
© Leonardo-Projekt eukona
Westhues / Lautenbach, KSBK Dortmund
Learning Strategies
o Writing and continuing a
vocational vocabulary list
o Distinguishing of keywords
o Extracting information
o Taking notes
o Preparing arguments
o Listening to foreign languages
o Working with a dictionary
o Increasing active vocabulary
Social skills:
o Listening to class members and
reacting to their ideas
Module 2.1: Customer oriented sales communication including sustainability aspects
Learning situation : Talking about sustainability issues in a foreign language
Aspects of
Sustainability
o Basic
information on
ecologically
produced food.
o Ingredients of
healthy food
o Sustainable
food production.
o Reduction of
pesticides.
o Energy saving
o Reduction of
waste
Seite 1
o
o
o
o
o
o
o
ing a tandem paper. (Different
versions)
Role playing of the tandem paper
using body language as well
Continuation of a vocabulary list
for sales communication with the
aspect of bakery food and healthy
products.
Reading original internet information about sustainability issues
in another bakery and using it for
personal development.
Looking up difficult vocabulary in a
dictionary. (book or online)
Extracting key information and taking notes (in German)
Discussing ecological, economical
and social aspects of sustainability
following the example of „Korngesund“.
Transferral of the information to
the own shop.
© Leonardo-Projekt eukona
Westhues / Lautenbach, KSBK Dortmund
o Working in pairs or groups
o Supporting weaker students
o Giving feedback to other students
Personal competence:
o Arguing
o Being able to deal with corrections of
one’s mistakes
o Supporting your personal opinion
o Environmetally
friendly
transport
o Staff
develpopment.
o Ecological
consciousness
o
Methodological skills (integrated):
o Assessing information needs
o Organising information
o Structuring information
o Target-oriented communication
Module 2.1: Customer oriented sales communication including sustainability aspects
Learning situation : Talking about sustainability issues in a foreign language
Seite 2
List of Enclosures
Enclosures to learning situation „Talking about sustainability issues in a foreign language“
of learning area „Customer oriented sales dialogue“
Enclosure
Enclosure
Enclosure
Enclosure
Enclosure
Enclosure
Enclosuer
Enclosure
1 Welcome to „Korngesund“
2 Situation pictures
3 Situation text
4 Pair work
5 Information on products
6 Tandem paper (Versions 1 – 3)
7 Vocabulary list (German – English / Hungarian – English)
8 Talking about sustainability
Other enclosures
None
© Leonardo-Projekt eukona
Westhues / Lautenbach, KSBK Dortmund
Module 2.1: Customer oriented sales communication including sustainability aspects
Learning situation : Talking about sustainability issues in a foreign language
Seite 3
Possible Course of the Lesson
Course of action of the learning
students/group
Class
arrrangement /
Method
(Action of the
teaching
person)
(e.g. in 5 steps::
- analysing,
- planning und informing,
- dealing with and executing
- evaluating und reflecting,
- deepening and transferring)
 Teachers input
 Group work
Class discussion
Welcome to Lorngesund
Analysing the product range
Anticipating customers‘ problems and
questions
Dealing with information about products and
their ingredients
Preparing a sales dialogue about special
products
Executing a prepared sales dialogue as a
role play
Completing a vocabulary list
Aspects of
Sustainability
(Instruments of
Sustainability)
o Worksheet 1
Mind-mapping
Worksheet 2/3
Blackboard
-Expressing yourself in
the foreign language
-vocabulary
Looking up unknown
words and using them in
a dialogue
Using prepared tandem
papers for arole-play
Healthy ingredients
Continuation of a
professionally oriented
vocabulary list
Extracting key-words
Reflecting correct
pronunciation
Professional vocabulary
Reading the paper
Information paper
Preparing dialogues in Tandem papers
pairs
Initiatin dialogues in
form of a role play
Listing up vocabulary Vocabulary lists
solutions on the board blackboard
Getting information about the sustainability
Reading a text about
triangle: ecology – economy –social aspects Bernice’s Bakery
Silent reading
Underlining of
unknown vocabulary
Asking for the
pronunciation of
unknown words.
Preparing the loud
© Leonardo-Projekt eukona
Westhues / Lautenbach, KSBK Dortmund
Media
Learningstrategies
Printout of an internet
text
(original web-page)
Module 2.1: Customer oriented sales communication including sustainability aspects
Learning situation : Talking about sustainability issues in a foreign language
Professional vocabulary
Sustainability triangle
Seite 4
reading of the text
Students read the text
in a way that shows
the teacher that they
have understood it
well.
Group or pair work
Reading the text out loud
Taking notes from the text (Possibly in
German, depending on the level of the
class)
Reflecting sustainability focusses in class
(level A2)
Alternative tasks for better classes:
Role play of Anne and Maria about the
position of the future branch leader and
his/her responsibilities
(level B1)
Transferring the aspects of sustainability to
the own shop
© Leonardo-Projekt eukona
Westhues / Lautenbach, KSBK Dortmund
Sense-making way of
reading
Correct pronunciation
and sentence melody
Sustainability triangle
Exercise book
Mediation
Sustainability examples
Guided class
discussion according
to task paper
Role play
(Blackboard) or
Eukona-Mapping
Free discussion
Eukona mapping
possibilities
Role play
Eukona-Mapping
Sustainability triangle
Guided class
discussion or group
work of student from
the same company.
Place-mat
Notes
Responsible business
Repeating and
exercising
Module 2.1: Customer oriented sales communication including sustainability aspects
Learning situation : Talking about sustainability issues in a foreign language
Seite 5
 Experience of the teacher during the course of the learning situation
 (self - reflexion)
o
o

Experience of further teachers during the course of the learning situation
(external reflexion)
o
o
© Leonardo-Projekt eukona
Westhues / Lautenbach, KSBK Dortmund
Module 2.1: Customer oriented sales communication including sustainability aspects
Learning situation : Talking about sustainability issues in a foreign language
Seite 6