Inclusive Economic Growth KLOE – Reference Group Emerging Issues – The Skilled City or the City of a Thousand Skills: 1. A viable inclusive economic strategy must be based on an evidence-based analysis of the local economy (know your patch and build upon its strengths). An economic development strategy for Birmingham must not be based on a simple emulation of what happens elsewhere. The proposition is based on the principle that sustainable economic competitiveness should be founded upon local distinctiveness. Recommendation: Polices to address inclusive economic growth must be built upon an understanding of local circumstances. This requires the development of collaborations between representatives of the council, education and business. Policies must support and enhance Birmingham’s economic distinctiveness. 2. To tackle worklessness, deprivation and to enhance inclusive economic growth Birmingham needs to deliver job growth significantly over and above the expected level of job growth over the next 10 to 15 years. This is a major challenge. Recommendation: To tackle this problem requires an inclusive strategy that includes educational initiatives, initiatives to attract foreign direct investment but also initiatives to encourage the formation and growth of family firms, social enterprises and self employment. It also includes initiatives to improve connectivity within the city and between the city and elsewhere (the UK and overseas). 3. Tackling Birmingham’s skills deficit is critical for enhancing inclusive economic growth. This requires the development of an integrated approach to skills based on ensuring that local educational establishments work together to provide the skills required to support local economic activity. Recommendation: Every school to develop strategic relationships with local firms. Birmingham City Council to work closely with schools, FE colleges and universities to develop an integrated approach that will ensure that Birmingham is transformed into a ‘skilled city’, the ‘city of a thousand skills’ or Birmingham as the entrepreneurial city. 4. Every job should be considered as a quality job. The focus of any economic strategy should not be on quality jobs defined solely as graduate jobs. Encourage the development of a balanced economy in which all business activities that create employment are considered important. This also includes enhancing related variety in the local economy. Do not just focus on ‘quality’ graduate jobs, but on the complete range of skills that are required to support dynamic, balanced and resilient local economies. Recommendation: The city’s economic strategy should recognise the importance of all job types and focus on enhancing skills on the understanding that improvements in the Birmingham’s skill base will increase employment opportunities and also salary levels. 5. Every job should have an appropriate level of reward defined as a ‘living wage’. 6. An individual’s career develops or evolves and should be considered to be a journey involving the acquisition of new skills. Individuals in low waged employment should be able to enhance their skill sets. Working for social enterprises and undertaking voluntary work should be considered as important opportunities for individuals to enhance their skills, including work related social skills. The city’s employment policies must not just focus on the 7. 8. 9. 10. 11. 12. under 25s, but also recognise that individuals over 50 increasingly find it difficult to obtain employment. Recommendation: The city’s skills and employment strategies and implementation plans must address diverse needs – from the under 25s to the nearly retired. The City must understand the various pathways to employment, self-employment and entrepreneurship that exist within the city’s local labour markets and develop strategies to enhance economic inclusion. The deficit of skills across the labour force and limited levels of innovation generally are major barriers to competitiveness. Birmingham has a diverse economy that requires many different types of skills. These include skills related to manufacturing and service activities. It is important that the City develops a balanced approach to skill development and enhancement that recognises the diversity of the City’s economy. Recommendation: A diverse economy must be acknowledged as a strength that is a source of competitive advantage. This requires a balanced approach to local economic development that does not over-emphasize one type of economic activity over other types, for example knowledge-based employment. Birmingham should celebrate and build upon its associations with manufacturing. Resilient and inclusive places tend to have diverse economies. Service-dominated economies tend to exhibit high levels of social polarisation compared to places with more balanced economies. Recommendation: The city’s economic strategy to be based on the development of a balanced approach to economic development. Land use planning should support all viable economic activities. Birmingham’s multi-culturalism should be considered to be an important economic asset which adds considerable value to the economy. Birmingham must build on the actual and potential trading linkages that exist between the city multicultural communities and other countries. Recommendation: Birmingham to celebrate the benefits associated with a diverse population and to encourage its ethnically diverse communities to capitalise on the benefits that come from their ethnicity. Self-employment should be understood to be a viable alternative to employment. This has implications for housing policy. Housing units will need to be able to support selfemployment or micro-businesses. The Internet has enabled the development of new approaches to undertaking business that do not necessarily require a conventional office, retail or factory location. Recommendation: The City’s housing policy to acknowledge the importance of selfemployment. The libraries to be information beacons that support all forms of entrepreneurship (self-employment, family businesses, all forms of entrepreneurship). Innovative approaches to public sector procurement should be used by Birmingham City Council as a strategic tool to drive process and product innovation in the local economy. Public procurement should be considered as an economic development tool that can be deployed to create local jobs for local people and also to encourage local firms to create new products and services that have export potential. Recommendation: Public procurement to be used as an economic development tool across the City Council’s activities and also throughout the public sector. 13. Responding to the challenge of inclusive economic growth requires Birmingham to project a strong, consistent and coherent identity. This identity must be robust and rigorous and must be projected by all major stakeholders in the City. This requires leadership to identify, establish and project this identity. Over a medium time frame Birmingham must develop a reputation as an extremely desirable place in which to live, work and play. Recommendation: Birmingham City Council must identify all stakeholders that would contribute to the projection of a positive identity for the City and ensure that all stakeholders are projecting a clear and unified message. It is absolutely critical that all stakeholders work together to advance a shared agenda based around inclusive economic growth. 14. Birmingham’s economy should be conceptualised as consisting of a mosaic of interwoven local economies. This is to argue that Birmingham’s economic strategy should operate at two scales; first, at the level of the city and, second, targeted interventions based around local areas, or locales, within the city that have distinctive needs, strengths and challenges. A local in this context does not equate to a district or a ward but to an area that has a distinctive functioning economic geography (DFEG). A DFEG can span district or ward boundaries. This concept of a ‘locale’ may be particularly useful as it would provide Birmingham with a conceptual tool that is strongly related to the localism and devolution agenda. The locale concept would encourage Birmingham to consider the diversity of locales or local economies that lie within the city. It is important to appreciate that every local will have different infrastructural advantages and difficulties and will have distinctive features within its local economy. Recommendation: Birmingham’s economic strategy and action plan to take account of local diversity. The diversity of economies that exist within Birmingham must be identified and a policy mechanism established that is designed to enhance inclusive economic growth. Every locale could have a local development board that would bring local firms (profit and not-for-profit) together with representatives from local educational establishments and policy makers to develop a strategy to support an area’s DFEG. 15. Birmingham faces many challenges but also has many successes. Birmingham must build upon its successes and ensure that the city becomes associated with success rather than challenges or problems. Professor John R. Bryson, University of Birmingham, 31st May 2012 Revised 26th June 2012