Proposal Application Form
WRAP funded consumer electronic research
Project Reference MDD030
Consumers are becoming increasingly aware of environmental issues in their
purchasing decisions, which has been reflected by the introduction of ‘Eco’ products
by major brands. In 2008 WRAP (Waste & Resources Action Programme) carried out
consumer attitudes research into recycled content and found that participants
responded positively to recycled materials and also expressed admiration for brands
that use it in their products. This report can be viewed on WRAP’s web page
www.wrap.org.uk/eeeresearch
WRAP now aims to test these attitudes at the point of purchase, partnered by a retail
host, and are offering to cover costs for a major UK electrical retailer to host a series
of in-store trials (arranged with WRAP) to confirm whether consumers are more
likely to buy goods with recycled materials when presented with a broadly equivalent
alternative, and to assess their current attitudes. Establishing consumers’ behaviour
in the evolving market of sustainable products will enable WRAP to share valuable
information to benefit the electronics retail sector and consumers.
The trials should be completed by March 2010.
Please complete and sign the following and return to WRAP to arrive by
Friday 16 October 2009.
1
Contact Details
Lead contact
Position
Company
Phone
Email
Address
2
Briefly outline your company, main products and consumer sector(s)
3
List proposed stores for trials, their branch details and range of Consumer
Electronics (additional information would be useful)
4
Proposed timescale for delivering the trials for each store (to be complete by
March 2010)
5
Contacts for arranging the in-store trials (please give contacts for each store
manager etc)
6
Proposed products with recycled material to include in the trials (if
appropriate) and their sales volumes
7
Proposed budget to host the in-store trial(s). WRAP intend to cover
reasonable costs incurred to host the trials. Please provide a breakdown of
costs.
Signed:
(authorised on behalf of company)
WRAP have prepared a questionnaire with a market research consultant to be carried
out with consumers at point of purchase, and have identified products with recycled
content which may be included in the store trials. WRAP intends to place products
with recycled material in-store for the trials (such as two vacuum cleaners, a printer
and a mobile phone with recycled plastic) and display marketing information stating
the product contains recycled plastic to inform consumers.
WRAP will select one retailer to work with to deliver the trials and inform applicants
of the outcome by 30 October. Selection criteria will be the number of stores and
their footfall, number of products with recycled content and their sales volumes and
experience of arranging similar in-store trials.
This form should be returned to arrive by 16 October 2009
either by email or post to:
Helen Whitehead
Project Manager – Sustainable Products
WRAP
21 Horsefair
Banbury
Oxon, OX16 0AH
helen.whitehead@wrap.org.uk