** Embargoed 00:01 Local 15th January 2015**
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Almost a billion lives hang in the balance at crucial summits in New York & Paris
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Famous names back one of the biggest campaigns ever launched
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New figures show poverty could increase for the first time in a generation
According to new research, almost a billion extra people face a life of extreme poverty if leaders duck
key decisions on poverty, inequality and climate change due to be taken at two crucial summits in New
York and Paris later this year, with billions more continuing to face a life of hardship.
That's the warning by more than a thousand organisations around the world which are launching a new
campaign called action/2015 calling on local and world leaders to take urgent action to halt man-made
climate change, eradicate poverty and address inequality.
The new calculation released by the action/2015 coalition shows that, even using relatively conservative
scenarios, the number of people living in extreme poverty – on less than $1.25 a day – could be reduced
dramatically from over a billion to 360 million by 2030. Based on work by the University of Denver, in
the year 2030, about 4 % of the global population would live in extreme poverty, (compared to 17%
today) if critical policy choices on inequality, poverty investment and climate change are made this year
and implemented thereafter. Estimates of other researchers, looking at a longer list of variables, show
that the eradication of extreme poverty is achievable for the first time in history - a key objective of the
campaign.
However, if leaders fail to deliver and build on the growing momentum for ambitious deals at the UN
Special Summit on Sustainable Development in September and the UN Climate talks in Paris in
December, and scale back their efforts, the number of people living in extreme poverty could actually
increase to 1.2 billion by 2030. This increase would be the first in a generation (since 1993) and almost a
billion higher (886million) than if resolute action is taken. Under this scenario 1 in 3 of the world’s
population would live under $2 a day.
Malala Yousafzai, Nobel Peace Prize Laureate and Malala Fund co-founder, who put her life on the line
for the right to education said;
‘People globally want an end to injustice, poverty and illiteracy. Our world is interconnected and
youth are ready and mobilised more than ever to see real change take place. Together, we are
demanding our leaders take action in 2015 and we must all do our part. I will continue to work
tirelessly to call on world leaders to seize this opportunity to guarantee a free, quality primary
and secondary education for every child. That is my goal and I hope that my voice will be heard
as it is the voice of millions of children who want to go to school.’
Alongside Malala, dozens of high profile activists from Queen Rania Al Abdullah and Bono to Ben Affleck,
Bill and Melinda Gates and Mo Ibrahim have backed the coalition of over a thousand organisations in
more than 120 countries around the world. The campaign is calling on world leaders to agree plans to
eradicate poverty, prevent dangerous climate change and tackle inequality at these summits.
action/2015 – announced by Malala when she accepted the Nobel Peace Prize – is one of the biggest
campaigns ever to launch – combining environmental, human rights, development organisations and
faith networks. From household names like Amnesty International and Save the Children to grassroots
NGOs working with local communities, the movement aims to make sure the agreements of 2015 are
shaped by the people.
Speaking for action/2015, Amitabh Behar, Indian anti-poverty activist said:
“If we get this wrong, we could see the number of people living in poverty increase for the first
time in our generation. But if we get it right – tackle poverty, inequality and climate change - we
could eradicate extreme poverty within a generation. With two summits of this importance
within just months of each other, 2015 could be one of the most important years for our planet
since the end of the Second World War, but only if we rise to the occasion.”
At part of the launch, activities are taking place in more than 50 countries all around the world from
Lebanon and Liberia to Nigeria and Norway to South Africa and Sri Lanka. Many of these are
spearheaded by 15 year olds – a constituency who will be among the most affected by the agreements:
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In Bolivia, three coordinated rallies in Laz Paz will bring together younger and older people, each
one representing one of the core issues of the campaign – climate change, inequality and
poverty.
In Costa Rica, young people will take to their bicycles to raise the profile of the campaign in a
cycle rally which will deliver the message of the campaign to leaders and the public.
In India, young people are meeting their leaders in 15 states and over 150 districts to deliver
their messages of hope for 2015.
In New York, the Secretary- General of the United Nations Ban Ki- moon will meet a group of 15
year olds to discuss why we need global action in 2015.
In Nigeria, 15 year olds will present their hopes for the future to Finance Minister Ngozi OkonjoIweala at a live concert;
In Norway, a delegation of 15 year old campaigners from across the country will meet with
Prime Minister Erna Solberg to challenge her to play her part in the summits and secure a safer
future for people and planet in 2015;
In Tanzania, 15 year olds will meet Vice President Mohamed Gharib Bilal to discuss their
aspirations for the future and the action they want from political leaders in 2015;
In Uganda young people will challenge the Speaker of Parliament to listen to their demands
when they hand over a petition signed by over 10,000 young people;
In the UK, some of Britain’s leading youth activists will meet Prime Minister David Cameron and
Ed Miliband, the Leader of the Opposition, to urge them to seize the opportunities of 2015.
Speaking about why she got involved in the campaign, Maryam, a Nigerian child rights activist, who will
turn 15 this year said:
“By 2030 I will be an adult, and may have children of my own. My generation might not be the
ones making decisions today, but we will be the ones to make sure that our leaders
take full responsibility for the actions they take this year. I and thousands like me are demanding
they make the right choices, because our future is at stake. We ask that they make
choices which are dictated by the needs of future generations and not choices that are dictated
by short-term politics.”
Debora Souza, a Brazilian campaigner for action/2015 said:
“The world has tested and proven strategies which have successfully lifted millions out of
poverty, and the global transition from the dirty fuels driving climate change to 100% clean
renewables is already under way. Now it’s up to governments to accelerate those positive
trends and make 2015 the year that brings the world closer to a safe and prosperous future for
everybody."
action/2015 is calling on the public to join them in their calls to ensure world leaders commit to a better
world. Throughout 2015, the campaign will provide ways for everyone everywhere to get involved in
influencing the outcomes of these global debates that could achieve:
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An end to poverty in all its forms;
The meeting of fundamental rights, tackling inequality and discrimination;
An accelerated transition to 100% renewable energy;
A world where everyone can participate and hold their leaders accountable.
ENDS
Notes for Editors
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The ‘almost 1 billion lives’ figure is calculated from best and worst scenarios based on different
actions that could be taken affecting inequality, climate change, growth, aid and social
investment. These variables are computed by the International Futures model developed at the
Frederick S. Pardee Center for International Futures at the University of Denver.
Under the best case scenario the number of people living in poverty could be reduced to 360m
(4%) by 2030. In the worst case scenario the number of people living in poverty could increase
to 1.2 billion, a difference of 886million.
Additional examples of national activities:
 Around the world people will take to the streets in rallies and marches to demand action –
including Liberia, Mauritius, Nigeria, Indonesia, Uganda, Belgium, El Salvador, Costa Rica and
many more
 Bangladesh: A rally of over 1000 bicyclists will carry messages of the campaign to the
Bangladesh Parliament before young people form a human chain around the building to make
their demand for action in 2015;
 Lebanon: A human chain of a ‘15’ will be created in downtown Beirut.
 South Africa: In Soweto, 15 year olds will gather to urge their leaders to take action. In live
broadcasts with well-known celebrities they will speak about their hopes for the future;
For more information please visit www.action2015.org