Guide - Emailing Prospects

advertisement
Guide for Emailing Prospects ID’d in HQ Reports
Subject Line
This is very important. We want to avoid the recipient’s thinking that this is junk email and
deleting it.
Suggestions: Info you requested re NARFE, a Federal employees’ association
Thank you for your interest in NARFE, a Federal employees’ association
Federal Employees’ association
Your interest in NARFE
Thank you for requesting info about NARFE, a Federal
employee’s association
Body of the email
[Identify yourself and why you are writing.]
Sample:
“I’m sending you this email because you recently indicated an interest in
obtaining information about NARFE – National Active & Retired Federal
Employees Association.”
[Explain what NARFE is and what it does]
Sample:
“NARFE is the only organization devoted solely to protecting the benefits of ALL
federal workers and retirees (including Postal Employees) – and their surviving
spouses. Your retirement and health care benefits are probably among the most
valuable assets you have – well worth protecting.
How NARFE Protects Our Benefits:
First and foremost NARFE serves as our Legislative Voice on the Hill,
advocating before Congress on behalf of the federal community.
• Recently, NARFE has been successful in preventing a
change in the COLA for Federal pensions and Social Security recipients.
• NARFE also successfully supported allowing FERS
employees to include unused sick leave when calculating their annuity,
and the inclusion of a Roth option in the TSP system.
In turn, NARFE provides timely information to members about actions pending in
Congress or being considered by the President. (I’m sending via separate email a
sample of the weekly alert and Newswatch issued by NARFE).
NARFE also has HQ staff and local Service Officers that provide answers – both
pre- and post-retirement – to members’ complex questions concerning benefits
(e.g., annuities, the TSP system, health benefits, Medicare, and Social Security).
You can find more information by going to www.narfe.org .
As a member, you would receive a monthly magazine with outstanding
articles of interest to Federal workers and retirements. Recent articles covered the
intricacies of the Federal Health insurance system and Medicare; Second Careers,
and the new Phased Retirement Option (which NARFE also supported); and
Buyouts and Early Outs.
(If you would like a sample copy, please email or call me with your
mailing address, or copy and paste this address into your Web browser.
www.narfe.org/departments/home/articles.cfm?ID=2792 )
You would also be part of NARFE’s efforts to raise funds for Alzheimer
research. To date, NARFE members have contributed over $10 million.”
[Describe your local Chapter – where/when it meets, what programs it has, what non-meeting
activities it has, what Alzheimer/charity activities it has, etc. – and invite them to a meeting/nonmeeting activity.]
“The local chapter of NARFE, [Chapter # and Name] meets [when,
where]. Speakers or topics have included [politicians, Blue Cross
representatives, authors, master gardeners. Some meetings consist of visits to
wineries for wine tastings, or to museums. We also have an annual fishing trip
and several dinner cruises.] More information is included in the attached copy of
our Chapter newsletter.
Our next meeting is [date, time, location] and the program is
[____________]. I’d also like to invite you to our upcoming [non-meeting event,
e.g., kayak trip, hike, fishing trip, theater trip, charity event, etc]). Call or email
me if you would like to attend the meeting or event – so I can meet you there and
also alert other members to expect you.
[Close]
Sample:
Regardless of whether you are able to attend any meetings, we need your voice
before Congress to help us help you preserve your earned benefits.
Virginia has over 143,000 Federal annuitants (including surviving
spouses) and over 159,000 current Federal employees. Every member counts!
United we can achieve what we as individuals cannot.
I have attached a statement from a NARFE member regarding the value of
his pension and NARFE membership, a copy of our Chapter [Chapter # and
name] newsletter, a summary of NARFE’s Legislative Accomplishments in 2013
(which you can also access at
http://www.narfe.org/pdf/NARFE_113thCongress_LegAccom.pdf) , and a
membership application.
Please review this information and then email or call me at [your phone #]
if you have any questions.
Sincerely,
Attachments referenced in the Sample Email:
• NARFE Is a Pension Bargain (Available at www.vanarfe.org in the Membership area. Save it
as a .pdf file by clicking on the Save icon that will appear if you hover in the lower right corner
of the screen. You can then attach it to your email. It’s also posted in the VFC Membership
Google Group.)
• NARFE Legislative Accomplishments
(www.narfe.org/pdf/NARFE_113thCongress_LegAccom.pdf. Simply drop this link into your
email.)
• Chapter ______ Newsletter. (Download a copy from the www.vanarfe.org website, and then
attach it to your email.)
• Standard Membership Application (www.narfe.org/pdf/Member_Application_print.pdf ) OR if
they are a FERS employee, use F-133 (www.narfe.org/pdf/F-133.pdf ) (NOTE: As of now, you
cannot fill either of these online applications out with the local Chapter box checked, and your
Name, NARFE member ID and Chapter Number filled in as the Recruiter - and then save it to
your PC - and then attach it to the email you are sending to the Prospective Member. You can
fill this info in - but it won’t be saved in the form. I’ve asked HQ to try and correct this - so that
you can get credit as the recruiter, especially given the upcoming September recruitment
contest.)
IF the potential member is already retired or will be shortly, you might also want to include:
• Dues Withholding Brochure (F-86) (www.narfe.org/pdf/f-86.pdf . Include this link in the
email.)
• Dues Withholding Application for New Members (Retirees) (DW-3)
(www.narfe.org/pdf/dw-3.pdf Include this link in the email.)
Download