Gaston Gianni
NARFE-ACCEPTING THE CHALLENGE

 WHY IS PUBLIC RELATIONS
IMPORTANT
 VFC PR GOALS
 WHERE WE STAND
 WHAT WE DID
 MATCHING FUNDS
 LICENSE PLATE PROJECT
 OTHER DUTIES
 PRESENTATIONS
 CLOSING THOUGTHS
NARFE-ACCEPTING THE CHALLENGE

Brilliant Stuff of Course!
NARFE-ACCEPTING THE CHALLENGE


"Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization (NARFE) and its publics."

Everything you do or say is public relations !
NARFE-ACCEPTING THE CHALLENGE








Build the NARFE Brand
Build Awareness-Local Newspapers
Build Goodwill-Local Activities
Create Interest in NARFE
Provide NARFE Information
Stimulate New Membership
Strength In Numbers
NARFE-ACCEPTING THE CHALLENGE


Establish Communications Network with Chapter PR Chairs

Identify Best Practices in other Federations

Increase Use of Matching Funds

Assist Chapters PR Chairs

Determine where potential members live or work

Develop Strategic Plan

Review Web Site Content
NARFE-ACCEPTING THE CHALLENGE

Progress made in filling Chapter PR Positions


43 of 60 Chapters have PR Chairs - gain of 3
37 0f 43 PR Chairs have e-mail – gain of 3
MORE WORK NEEDED!
NARFE-ACCEPTING THE CHALLENGE






Matching Funds
License Plate Project
Region X Conference Presentation
Other Duties as Assigned
Chapter Visits/ Presentations
NARFE-ACCEPTING THE CHALLENGE



2011 Projects—13
10 Chapter
3 VFC
Total Cost of Projects $14,152
NARFE HQ--$6,823
VFC --$5,188
Chapters--$2,140

Project Range--$100-$3,700
NARFE-ACCEPTING THE CHALLENGE








Booths at Health Fairs, Festivals & EXPOs
Tables at Postmaster Conventions
Pre Retirement Seminars
Parade Float
Various Newspaper Ads
Recruiting Events
PR Recruiting STUFF—Banners, Bags, Pens,
Note Pads, Tape Measurers
NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE




Need 450 to Go Forward
Goal: 8-10 per Chapter
3 Options Available:
-6 digits assigned by state $10
-Existing 6 digit personalized $ 20
-New 6 digit personalized $20
NARFE-ACCEPTING THE CHALLENGE





68 Applications as of April 1, 2012
An increase of 20 since last year’s Convention
Only one Chapter (Woodbridge 1270) met and exceeded goal of 8-10 with
14 applications
Due to lack of support, recommend project termination and refund of money.
NARFE-ACCEPTING THE CHALLENGE







VFC Strategic Plan—Input to VFC Board
Developing Guidelines for Pre-Retirement
Seminars
Briefing on Public Relations at Region X
Federations’ Conference
Established a coordinating network among
Region X Federation PR Chairs
Represented Region X on the NARFE National By-
Laws Committee
Final draft By-Laws and Standing Rules on the
NARFE web site and will be voted on at National
Convention in August.
NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE

NARFE-ACCEPTING THE CHALLENGE




Accepted invitations to Speak
Northern VA Caucus (Areas IX &X, 13
Chapters)
Area VII Chapters:
2358 Shenandoah County
164 Harrisonburg

ACCEPTING INVITATIONS for 2012 !!
NARFE-ACCEPTING THE CHALLENGE






PUBLIC RELATIONS IS EVERYONE’S
RESPONSIBILITY
PR CHAIRS HELP LEAD THE WAY
WE NEED EVERYONE WORKING TO MAKE
NARFE BETTER KNOWN
WE NEED EVERYONE WORKING TO BRING IN
NEW MEMBERS
REMEMBER MATCHING FUNDS HELP STRETCH
CHAPTER FUNDS!
NARFE-ACCEPTING THE CHALLENGE


NARFE Public Relations Handbook
FH-9 (12/10)
Web Sites: www.narfe.org
www.vanarfe.org
Protect America’s Heartbeat Tool Kit
VFC PR Handbook (Still Under Construction)
VFC PR Chair gastongianni@aol.com
703-508-4339
NARFE-ACCEPTING THE CHALLENGE





BLAH, MORE BS, BLAH, BLAH,
BLAH , BLAH, BLAH, Still MORE BS, BLAH, BLAH
FINAL THOUGHTS, MORE BS, BLAH, BLAH, ZZ ZZ ZZ ZZ ZZZZZZZZZZZZZZZZZZZZZ
NARFE-ACCEPTING THE CHALLENGE