Oliver Wight EAME
The Willows
The Steadings Business Centre
Maisemore
Gloucester, UK
GL2 8EY
T: +44 (0) 1452 397200
F: +44 (0) 1452 397200
email@oliverwight-eame.com
www.oliverwight-eame.com
Press Release
Gloucester
29th April 2010
Oliver Wight Integrated Business Planning is the Cat’s Whiskers for Mars Petcare
Oliver Wight client, Mars Petcare UK, has been awarded Class A for Integrated Business
Planning (IBP).
Mars Petcare had been in search of an IT solution to further improve the management of its sales and
operations data, until a discussion with Oliver Wight inspired a different approach. Two years on, the
company has successfully implemented an IBP programme and achieved Clas s A status. As a result,
customer service levels have reached 99%, whilst stock levels have reduced by 15%, and the company
has been voted best branded supplier by supermarket chain, ASDA.
David Wragg is Sales and Operations Planning Manager for Mars P etcare UK, which has three sites in Peterborough, Waltham on the Wolds and Melton Mowbray - and, with brands such as Pedigree and
Whiskas, is responsible for over one third of all Mars’ UK sales.
“IBP standardises business processes, but it also allow s you to be dynamic; it does not restrain you
and that is vital in our organisation, where freedom is one of the bedrock operating principles for
shaping the company’s future,” he says.
The company’s existing operational structure was well suited to the IBP implementation because heads
of the key functions of product, demand and supply were already in place, and this aided the speed of
implementation. Within nine months, and in a volatile market, the process had eliminated all bias from
forecasting and increased the organisation’s business horizon to 24 months. “After just four monthly
cycles, IBP was telling us that our growth was going to be much greater than we were planning for; it
was proven to be true.”
The company’s demand plan is now based on a single set of numbers and is driving the business
forward. “There is a gap-closing mentality right across the division,” says Wragg , “and we are
constantly reviewing our processes to make sure we continue to improve.”
Mars has been family-owned business since 1911. It has 137 factories and 68,000 employees,
worldwide. 11 of its brands have revenues of more than $1 billion each and Group sales have almost
doubled since 2004.
Oliver Wight is working with the Mars Group throughout Eastern and Western Europ e; the USA; and
the Gulf Cooperation Council (GCC) States of the Middle East. Mars Petcare UK is the second division
of the Group to receive Class A accreditation. Mars GCC in Dubai achieved Class A in October last
year and the Russian operation is expected to achieve Class A within the next few months.
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Oliver Wight EAME
The Willows
The Steadings Business Centre
Maisemore
Gloucester, UK
GL2 8EY
T: +44 (0) 1452 397200
F: +44 (0) 1452 397200
email@oliverwight-eame.com
www.oliverwight-eame.com
Notes to editors
About Oliver Wight
Oliver Wight has a 40 year track record of delivering business improvement to some of the world’s best-known
organisations. With a team of professionals offering a wealth of experience, Oliver Wight is the largest
consultancy of its type, with offices throughout Europe, North and South America, and the Asia Pacific region.
Our Integrated Business Planning (IBP) process lies at the heart of our clients’ journey to outstanding business
performance. IBP can most simply be described as advanced Sales and Operations Planning (S&OP).
However, unlike S&OP, IBP brings a truly strategic perspective, linking diverse processes in the extended supply
chain, product and customer portfolios, customer demand and strategic planning, into one seamless
management process.
The Oliver Wight Checklist is the longest standing and most successful business assessment tool. The latest,
Sixth Edition sets ever more demanding standards to provide a comprehensive vehicle for companies on their
journey to business excellence.
Oliver Wight are the originators of:
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MRP II – the planning principles that today underpin ERP and supply chain planning
S&OP – sales and operations planning
Integrated Business Planning (IBP) – Advanced S&OP
About Mars, Incorporated
Mars, Incorporated is a private, family-owned company founded in 1911 and employing more than 65,000
associates at over 230 sites, including 135 factories, in 68 countries worldwide. Headquartered in McLean,
Virginia, U.S.A., Mars, Incorporated is one of the world’s largest food companies, generating global revenues of
more than $28 billion annually and operating in six business segments: Chocolate, Petcare, Wrigley Gum and
Confections, Food, Drinks, and Symbioscience. These segments produce some of the world’s leading brands:
Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare –
PEDIGREE®, WHISKAS®, NUTRO®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®,
STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN’S®, DOLMIO®, EBLY®,
MASTERFOODS® and SEEDS OF CHANGE®; Drinks – KLIX® and FLAVIA®; Symbioscience – WISDOM
PANEL™, SERAMIS®, CIRKUHEALTH™ and COCOAPRO®.
More information
Carol Collins
Oliver Wight EAME
carol.collins@oliverwight-eame.com
www.oliverwight.com
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Steve Lipscombe
RONIN Marketing Limited
+44 (0) 20 3326 5040
stevel@roninmarketing.co.uk
www.roninmarketing.co.uk