‫בס"ד‬
‫המחלקה למדע המדינה – המגמה לתקשורת‬
‫דיפלומטיה ציבורית – הסברה בינלאומית – ‪71-197-01‬‬
‫פרופ' איתן גלבוע‬
‫קורס בחירה לתואר שני‪ ,‬סמסטר ב'‪ 1 ,‬ש"ש‬
‫תש"ע‬
‫שעות קבלה‪ :‬בתאום עם מזכירות תקשורת‬
‫משרד‪ :‬בנין ‪ ,109‬המגמה לתקשורת‪.‬‬
‫דוא"ל‪egilboa@mail.biu.ac.il :‬‬
‫טל‪03-531-7174 :‬‬
‫מטרות הקורס‬
‫מאז תום המלחמה הקרה ובעיקר מאז התקפות הטרור האסלאמי בניו יורק ובוושינגטון התגברה ההכרה בחשיבות‬
‫העוצמה הרכה והדיפלומטיה הציבורית (הסברה בינלאומית) ככלים להשגת מטרות בעניני החוץ‪ ,‬הבטחון והכלכלה‪.‬‬
‫הקורס בוחן כיצד מדינות ושחקנים שאינם מדינה בחלקי העולם השונים משתמשים באמצעים שונים של דיפלומטיה‬
‫ציבורית כדי קדם את יעדיהם הבינלאומיים‪ .‬השיטה מבוססת על מסגרת ניתוחית חדשה הכוללת פרמטרים מוגדרים‬
‫ואינדקסים גלובליים‪ .‬הפרמטרים כוללים קבלת החלטות‪ ,‬הגדרת אתגרים‪ ,‬גישות לדיפלומטיה ציבורית‪ ,‬אסטרטגיות‪,‬‬
‫כלים‪ ,‬משאבים‪ ,‬כח אדם והערכה‪ .‬כלים כוללים סינגור‪ ,‬תקשורת המונים‪ ,‬רשת האינטרנט‪ ,‬יחסי ציבור‪ ,‬מיתוג מדינות‪,‬‬
‫חילופי מרצים וסטודנטים‪ ,‬שידור בינלאומי‪ ,‬ארגונים ללא ממשלתיים‪ ,‬תרבות‪ ,‬ספורט‪ ,‬משפט בינלאומי ותפוצות‪.‬‬
‫חובות‬
‫א‪ .‬הופעה סדירה לשיעורים‪.‬‬
‫ב‪ .‬קריאת חומר ביבליוגרפי חובה (מסומן בכוכבית) לקראת השיעורים והשתתפות בדיונים‪.‬‬
‫ג‪ .‬הצגה בכיתה של פריט ביבליוגרפי אחד מקריאת הרשות באנגלית בלבד לפי תכנית הקורס‪ .‬בניתוח יש להתייחס‬
‫למטרת המחקר‪ ,‬שיטות‪ ,‬ראיות‪ ,‬מסקנות והערכה‪ .‬בחירת הפריט תעשה לכל המאוחר עד תום השיעור השלישי‬
‫באמצעות דוא"ל למרצה‪ .‬לא תותר בחירה של אותו פריט או עבודה משותפת על אותו פריט ע"י שני סטודנטים‪ .‬לכן‪ ,‬כל‬
‫הקודם זוכה‪.‬‬
‫ד‪ .‬כתיבת תרגיל בהיקף של ‪ 5‬עמודים (‪ 1.500‬מילים) על מעמד אחד השחקנים בזירה הבינלאומית‪ ,‬האסטרטגיה‬
‫העיקרית שבה נקט‪ ,‬שניים עד שלושה כלים עיקריים שבהם השתמש למימוש האסטרטגיה והערכת התוצאות‪ .‬נושא‬
‫התרגיל טעון אישור המרצה ויש לבחור בו לכל המאוחר עד תום השיעור השביעי‪ .‬את התרגיל יש להגיש בשיעור האחרון‬
‫של הקורס‪.‬‬
‫חישוב הציון‬
‫השתתפות פעילה‬
‫הצגת פריט ביבליוגרפי‬
‫תרגיל‬
‫מבחן על קריאת החובה וההרצאות‪60%‬‬
‫‪10%‬‬
‫‪15%‬‬
‫‪15%‬‬
‫תוכנית הקורס ורשימה ביביליוגרפית‬
‫‪ .1‬מבוא לנושא ולקורס‬
‫תאוריה‬
‫‪ .2‬דיפלומטיה ציבורית מודרנית‬
‫‪ .3‬תכנון ופיתוח‬
‫‪ .4‬מדידה והערכה‬
‫מעצמות‬
‫‪ .5‬ארה"ב‬
‫פרופ' גלבוע איתן ‪ /‬דיפלומטיה ציבורית ‪ -‬הסברה בינלאומית ‪71-197-01‬‬
‫‪1‬‬
‫ בריטניה‬.6
‫ סין‬.7
‫מעצמות בינוניות ואזוריות‬
‫ קנדה‬.8
‫ נורווגיה‬.9
‫ אוסטרליה‬.10
‫ ישראל‬.11
‫מדינות בהליכי שינוי ומדינות מהפכניות‬
‫ פולין‬.12
‫ קובה וונצואלה‬.13
‫שחקנים שאינם מדינה‬
‫ ארגוני טרור‬.14
‫ רשתות שידור גלובליות‬.15
‫ האיחוד האירופי‬.16
‫ סיכום ומסקנות‬.17
‫תוכנית הקורס ורשימת קריאה‬
‫מבוא לנושא ולקורס‬
‫דיפלומטיה ציבורית מודרנית‬
Required readings
Gilboa, E. (2008). Searching for a theory of public diplomacy. The Annals of the American Academy of
Political and Social Science, 616(1), 55-77.
http://ann.sagepub.com/cgi/content/refs/616/1/55
Recommended Readings
Cull, N. (2008). Public diplomacy: Taxonomies and histories. The Annals of the American Academy of
Political and Social Science, 616(1), 31-54.
http://ann.sagepub.com/cgi/reprint/616/1/31
Hughes, K. (2007). Waging peace: A new paradigm for public diplomacy. Mediterranean Quarterly,
18(2), 18-36.
http://muse.jhu.edu/journals/mediterranean_quarterly/v018/18.2hughes.pdf
U.S. Government Accountability Office (GAO). (2007, June 5). U.S. Public Diplomacy: Actions Needed
to Improve Strategic Use and Coordination of Research. GAO- 07-904
http://www.gao.gov/new.items/d07904.pdf
‫תכנון ופיתוח‬
Required readings
Fisher, A., & Bröckerhoff, A. (2008). Options for influence: Global campaigns of persuasion in the new
worlds of public diplomacy. London: The British Council, Counterpoint.
http://www.counterpoint-online.org/download/587/Options_for_influence_PDF_download.pdf
Recommended Readings
Henrikson, A. (2006). What can public diplomacy achieve? Hague: Clingendael, Netherlands Institute
of International Relations. http://www.ccges.yorku.ca/IMG/pdf/02_Henrikson.pdf
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Goodall, B., Trethewey, A., & McDonald, K. (2006). Strategic ambiguity, communication, and public
diplomacy in an uncertain world: Principles and practices. Consortium for Strategic Communication.
Tempe, AZ: Arizona State University.
http://www.asu.edu/clas/communication/about/csc/documents/StrategicAmbiguity.pdf
Ross, C. (2003). Pillars of public diplomacy. Harvard International Review, 25, 22-28.
Gonesh, A, & Melissen, J. (2005). Public diplomacy: Improving practice. Clingendale Diplomatic
Paper, 5. Hague: Netherlands Institute of International Relations.
http://www.clingendael.nl/publications/2005/20051000_cdsp_paper_diplomacy_5_gonesh_melissen.p
df
‫מדידה והערכה‬
Required readings
Pahlavi, P. (2008). Evaluating public diplomacy programs. Hague Journal of Diplomacy, 3(1), 255-281.
‫אין‬
Recommended Readings
Soft power in Asia: Results of a 2008 Multinational survey of public opinion. (2008). Chicago: The
Chicago Council on Global Affairs.
http://www.thechicagocouncil.org/UserFiles/File/POS_Topline%20Reports/Asia%20Soft%20Power%2
02008/Chicago%20Council%20Soft%20Power%20Report-%20Final%206-11-08.pdf
Nisbet, E., Nisbet, M., Scheufele, D., & Shanahan, J. (2004). Public diplomacy, television news, and
Muslim opinion. Harvard International Journal of Press/Politics, 9(2), 11-37.
Journal
Johnson, J. (2006). How does public diplomacy measure up? Foreign Service Journal, 83 (10), 44-52.
EJournal
Steven, D. (2007). Evaluation and the new public diplomacy. Dorset, UK: River Path.
http://www.riverpath.com/library/wp-content/uploads/2008/01/public-diplomacy-and evaluation-wiltonpark-020307.pdf
Frensley, N., & Michaud, N. (2006). Public diplomacy and motivated reasoning: Framing effects on
Canadian media coverage of US foreign policy statements. Foreign Policy Analysis, 3, 201-221.
EJournal
Epstein, S., & Mages, L. (2005, October 31). Public Diplomacy: A Review of Past Recommendations.
Washington, DC: Congressional Reference Service.
http://italy.usembassy.gov/pdf/other/RL33062.pdf
Kendrick, A., and Fullerton, J. (2004). Advertising as public Diplomacy: Attitude change among
international audiences. Journal of Advertising Research, 44(3), 297-311.
‫כתב עת בספרייה לכלכלה‬
‫מעצמות גדולות‬
‫ארה"ב‬
Required readings
Jentleson, B. W., & Weber, S. (2008). America's Hard Sell. Foreign Policy, (November -December),
43-49.
Memos to Obama, Articles by Cull, Lord, Dale, Hoffman. Public Diplomacy Magazine, 1 (Winter 2009),
13-37.
http://publicdiplomacymagazine.com/author/nicholascull/
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Recommended Readings
Graber, D. (2009). Looking at the United States through distorted lenses: Entertainment television
versus public diplomacy themes. American Behavioral Scientist, 52, 735-754.
EJournal
Lord, K. (2008). Voices of America: U.S. Public Diplomacy for the 21st Century. Washington, DC:
Brookings Institution.
http://www.brookings.edu/reports/2008/~/media/Files/rc/reports/2008/11_public_diplomacy_lord/11_pu
blic_diplomacy_lord.pdf
Amr, H., & Singer, P.W. (2008). To win the 'war on terror,' we must first win the 'war of ideas': Here's
how. The Annals of the American Academy of Political and Social Science, 618, 212-222.
EJournal
Cull, N. J. (2008). The Cold War and the United States information agency American propaganda and
public diplomacy, 1945–1989. Cambridge: Cambridge University Press.
‫אין‬
Nye, J. S. (2008). The powers to lead. New York, NY: Oxford University Press.
‫אין‬
Blankley, T., Dale, H., & Horn, O. (2008). Reforming U.S. public diplomacy for the 21st Century.
Washington, DC: The Heritage Foundation, Backgrounder No. 2211.
http://www.heritage.org/Research/PublicDiplomacy/bg2211.cfm
Pilon, J. (2007). Why America is such a hard sell: Beyond pride and prejudice. Lanham, MD: Rowman
and Littlefield Publishers.
‫אין‬
Arndt, R. (2005). The first resort of kings: American cultural diplomacy in the twentieth century. Dulles,
VA: Potomac Books.
327.7300904 ARN f (001143007)
Satloff, R. 2004. The battle of ideas in the war on terror: Essays on US public diplomacy in the Middle
East. Washington, DC: The Washington Institute for Near East Policy.
‫אין‬
‫בריטניה‬
Required readings
Foreign and Commomwealth Office. (2006). Active diplomacy for a changing world: The UK’s
international priorities. Presented to Parliament by the Secretary of State for Foreign &
Commonwealth Affairs.
http://www.fco.gov.uk/resources/en/pdf/active-diplomacy
Recommended Readings
Fisher, A. (2009). A story of engagement: The British Council, 1934-2009. London: CounterPoint.
http://www.britishcouncil.org/new/PageFiles/5236/A%20Short%20History%20of%20the%20British%20
Council%202009.pdf
Davidson, M. (2007, December 6). A UK perspective on public diplomacy and cultural relations in a
time of conflict. Iowa.
http://uscpublicdiplomacy.com/pdfs/Martin_Davidson_Speech.pdf
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Alison A. (2006). The shifting subtleties of “special”: Differences in US and UK approaches to public
diplomacy in business. Journal of Business Strategy, 27, 22-29.
Lord Carter public diplomacy review. (2005).
http://www.fco.gov.uk/resources/en/pdf/public-diplomacy-review
Leonard, M., Small, A., & Rose, M. (2005). British public diplomacy in the age of schisms. London:
The Foreign Policy Centre.
http://fpc.org.uk/fsblob/407.pdf
Vickers, R. (2004). The new public diplomacy: Britain and Canada compared. British Journal of Policy
and International Relations, 6, 182-194.
Journal
‫סין‬
Required readings
Wang, Y. (2008). Public diplomacy and the rise of Chinese soft power. The Annals of the American
Academy of Political and Social Science, 616(1), 257-273.
EJournal
Recommended Readings
D'Hoooghe, I. (2008). Into high gear: China's public diplomacy. Hague Journal of Diplomacy, 3(1), 3761.
‫אין‬
Ramo, J. (2007). Brand China. London: Foreign Policy Centre.
http://fpc.org.uk/fsblob/827.pdf
Roth, J. (2007). China discovers public diplomacy. Madrid: Elcano Royal Institute.
http://www.realinstitutoelcano.org/documentos/291.asp
Kurlantzick, J. (2007). Charm offensive: How China's soft power is transforming the world. New
Haven, CT: Yale University Press.
‫אין‬
Price, M., & Dayan, D. (Eds.). (2008). Owning the Olympics: Narratives of the new China. Ann Arbor,
MI: Digital Culture Books.
‫אין‬
Rawnsley, G. D. (2005). Old wine in new bottles: China-Taiwan computer-based information warfare’
and propaganda. International Affairs, 81, 1061-1078.
Journal
Zhang, J., & Cameron, G. (2003). China’s agenda building and image polishing in the US: Assessing
an international public relations campaign. Public Relations Review, 29(1), 13-28.
EJournal
‫( ואזוריות‬MIDDLE POWERS( ‫מעצמות בינוניות‬
‫כללי‬
Gilboa, E. (2009). The public diplomacy of middle powers. Public Diplomacy Magazine, 1(2), 22-28.
Google ‫נגיש דרך‬
http://publicdiplomacymagazine.com/the-public-diplomacy-of-middle-powers/
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71-197-01 ‫ הסברה בינלאומית‬- ‫ דיפלומטיה ציבורית‬/ ‫פרופ' גלבוע איתן‬
Australia
Required readings
Australia, Senate. Senate Standing Committee on Foreign Affairs, Defence and Trade. (2007,
August). Australia’s public diplomacy: building our Image. Canberra: Commonwealth of Australia, chs.
4-10, 14-15.
http://www.aph.gov.au/Senate/committee/FADT_CTTE/completed_inquiries/200407/public_diplomacy/report/report.pdf
Cure, De C. (2009). Creating Images of Australia. Public Diplomacy Magazine, 1(2), 72-77.
Google ‫נגיש דרך‬
http://publicdiplomacymagazine.com/creating-images-of-australiathe-origins-ofaustralia%e2%80%99s-approach-to-public-diplomacy/
Recommended Readings
Elliott, L., Fry, G., Tow, W. T. & Ravenhill, J. (2008). Australian Foreign Policy Futures: Making MiddlePower Leadership Work? Canberra: The Australian National University.
http://rspas.anu.edu.au/ir/pubs/keynotes/documents/Keynotes-8.pdf
Horton, P. (2008). Sport as public diplomacy and public disquiet: Australia's ambivalent embrace of
the Beijing Olympics. International Journal of the History of Sport, 25(7), 851 – 875.
‫אין‬
Singleton, H., & McKenzie, F. (2008). The re-branding imperative for the Western Australian Pilbara
region: Status quo to transformative cultural interpretations of local housing and settlement for a
competitive geo-regional identity. Place Branding and Public Diplomacy, 4, 8–28.
EJournal
Australian Government, Department of Foreign Affairs and Trade. (2007, May). Reconciliation Action
Plan: Enhancing and Building on Public Diplomacy.
http://www.dfat.gov.au/dept/reconciliation/reconciliation_action_plan5.html
Canada
Required readings
Potter, E. (2009). A new architecture for Canadian Public Diplomacy. Public Diplomacy
Magazine, 1(2), 35-40.
Google ‫נגיש דרך‬
http://publicdiplomacymagazine.com/a-new-architecture-for-canadian-public-diplomacy/
Potter, E. (2002-2003). Canada and the new public diplomacy. International Journal, LVIII, 43-64.
EJournal
Recommended Readings
Potter, E. (2009). Branding Canada: Projecting Canada's soft power through public diplomacy.
Montreal: McGill-Queen's University Press.
‫אין‬
Copeland, D. (2005). New rabbits, old hats: International policy and Canada’s foreign service in an era
of reduced diplomatic resources. International Journal, 60(3), 743-762.
EJournal
Canada, Department of Foreign Affairs and International Trade. (2003). A dialogue on foreign policy:
Report to Canadians. Ottawa, Ontario: DFAIT.
‫אין‬
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71-197-01 ‫ הסברה בינלאומית‬- ‫ דיפלומטיה ציבורית‬/ ‫פרופ' גלבוע איתן‬
Office of the Inspector General, Evaluation Division. (2005, July). Evaluation of the public diplomacy
program of foreign affairs Canada.
http://www.ccges.yorku.ca/IMG/pdf/16_Evaluation_PD_Canada_2005.pdf or
http://www.dfait-maeci.gc.ca/department/auditreports/evaluation/evalPublicDiplomacy05-en.asp
Norway
Required readings
Leonard, M., & Small, A. (2005). Implementing Norwegian public diplomacy. London: The Foreign
Policy Centre.
‫אין‬
Recommended Readings
Kristine Höglund, K., & Svensson, I. (2009). Mediating between tigers and lions: Norwegian peace
diplomacy in Sri Lanka's civil war. Contemporary South Asia, 17, 175 – 191.
‫אין‬
Pedersen, T. (2008). The dynamics of Svalbard diplomacy. Diplomacy & Statecraft, 19, 236 – 262.
‫אין‬
Batora, J. (2006). Public diplomacy between home and abroad: Norway and Canada. Hague Journal
of Diplomacy, 1, 53-80.
‫אין‬
Henrikson, A. (2005). Niche diplomacy in the world public arena: The global ‘corners’ of Canada and
Norway. In J. Melissen (Ed.). The new public diplomacy (pp. 67-87). New York: Palgrave.
327.14 NEW 2005 (001116804)
Petersen, J. (2004). Norwegian public diplomacy. Seattle, WA: Nordic Heritage Museum.
http://www.regjeringen.no/nb/dokumentarkiv/Regjeringen-BondevikII/Utenriksdepartementet/265100/267853/norwegian_public_diplomacy.html?id=268421
Brand Management Group. (2003). Norway’s public diplomacy: A strategy.
http://www.brandmanagement.no/dbaFile12283.html
‫מעצמות אזוריות‬
‫ישראל‬
Required readings
Gilboa, E. (2006). Public diplomacy: The missing component in Israel’s foreign policy. Israel Affairs,
12(4), 715-747.
EJournal
Recommended Readings
Katz, M. (2008). The re-branding of Israel: From war planes to women. Why at 60 Israel's image is
taking off in new directions. Moment Magazine.
http://www.momentmag.com/Exclusive/2008/2008-05/200805-Branding.html
Naveh, C. (2007). The Palestinian-Israeli web war. In P. Seib (Ed.). New media and the new Middle
East (pp. 171-189). New York: Palgrave.
302.230956 NEW 2007 (001137090)
Mor, B. (2007). The rhetoric of public diplomacy and propaganda wars: A view from self-presentation
theory. European Journal of Political Research, 46(5), 661–683.
EJournal
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The Anholt Nation Brands Index. (2006). Special Report. Israel International Image, Q3.
‫אין‬
Steinberg, G. (2006). Soft powers play hardball: NGOs wage war against Israel. Israel Affairs, 12(4),
748-68.
EJournal
Oboler, A. (2008). Google earth: A new platform for anti-Israel propaganda and replacement
geography Jerusalem Issue Brief. Jerusalem: Jerusalem Center for Public Affairs, Institute for
Contemporary Affairs.
http://jcpa.org/Templates/ShowPage.asp?DRIT=1&DBID=1&LNGID=1&TMID=111&FID=376&PID=0&
IID=2250&TTL=Google_Earth:_A_New_Platform_for_AntiIsrael_Propaganda_and_Replacement_Geography
Frust, Z. (2007). The second Lebanon war: Military strategy and the battle for public opinion. The
Israel Journal of Foreign Affairs, 1(2), 11-14.
Journal
Shoval, Z. (2007). Why Israel lost the Hasbara war. The Israel Journal of Foreign Affairs, 1(2), 15-18.
Journal
Medzini, M. (2007). Hasbara in the Second Lebanon war: A rebuttal. The Israel Journal of Foreign
Affairs, 1(3), 35-40.
Journal
Furst, Z. Shoval, Z. (2007). Responses to Meron Medzini. The Israel Journal of Foreign Affairs, 1(3),
41-42.
Journal
Gissin, R. (2006). The critical importance of Israeli public diplomacy in the war against the IranHizballah axis of terror. Jerusalem: Jerusalem Center for Public Affairs.
http://www.jcpa.org/brief/brief006-9.html
‫מדינות בהליכי שינוי ומדינות מהפכניות‬
Required readings
Lawniczak, R. (2007). Public relations role in a global competition “to sell” alternative political and
socio-economic models of market economy. Public Relations Review, 33, 377-386.
EJournal
Bustamante, M., & Sweig, J. (2008). Buena Vista solidarity and the axis of aid: Cuban and Venezuelan
public diplomacy. The Annals of the American Academy of Political and Social Science, 616(1), 223256.
EJournal
Recommended Readings
Murphy, R. (2008). Czech diplomacy. East European Politics and Societies, 22(3), 553-594.
http://eep.sagepub.com/cgi/rapidpdf/0888325408315839v1
Szondi, G. (2007). The role and challenges of country branding in transition countries: The Central
and Eastern European experience. Place Branding and Public Diplomacy, 3(1), 8-20.
EJournal
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71-197-01 ‫ הסברה בינלאומית‬- ‫ דיפלומטיה ציבורית‬/ ‫פרופ' גלבוע איתן‬
Ociepka, B., & Ryniejska, M. (2005). Public diplomacy and EU enlargement: The case of Poland.
Amsterdam: Discussion Papers in Diplomacy, No. 99. Hague: Clingendael, Netherlands Institute of
International Relations.
Google ‫נגיש דרך‬
http://www.clingendael.nl/publications/2005/20050800_cli_paper_dip_issue99.pdf
Ivy, L. (2005). Hungary's PR efforts in the period of EU accession: A contemporary case study in
international public diplomacy. Athens, GA: University of Georgia.
http://www.uga.edu/juro/2005/2005_frame.html
Florek, M., & Conejo, F. (2007). Export flagships in branding small developing countries: The cases of
Costa Rica and Moldova. Place Branding and Public Diplomacy, 3(1), 53-72.
EJournal
Shaheed, M. (2004). Self-presentation of small developing countries on the www: A study of official
websites. New Media & Society, 6, 469-486.
Journal
Wanjiru, E. (2006). Branding African countries: A prospect for the future. Place Branding and Public
Diplomacy, 2(1), 84-95.
EJournal
No Sympathy for Chavez. Media Content Analysis Institute. (2007, June).
http://www.mediatenor.com/case_studies.php?startRow=1
‫שחקנים שאינם מדינות‬
‫ארגוני טרור‬
Required readings
Conway, M. (2007). Terrorism and the making of the "New Middle East": New media strategies of
Hezbollah and Al-Qaeda. In P. Seib (Ed.). New media and the new Middle East (pp. 237-258). New
York: Palgrave.
302.230956 NEW 2007 (001137090)
Wiemann, G. (2004). www.terror.net: How modern terrorism uses the Internet. Washington, D.C.:
United States Institute of Peace, Special Report, 116. www.USIP.org.
Recommended Readings
Lord, C. (2006). Losing hearts and minds? Public diplomacy and strategic influence in the age of
terror. Westport, CT: Praeger.
‫אין‬
Weimann, G. (2006). Terror on the internet: The new challenges. Washington, DC: U.S. Institute of
Peace Press.
363.325 WEI t (001115697)
Conway, M. (2005). Terrorist web sites: Their content, functioning, and effectiveness. In P. Seib (Ed.),
Media and conflict in the Twenty-First Century (pp. 185-215). New York: Palgrave.
070.4333 MED 2005 (001116806)
Kimmage, D., & Riodolfo, K. (2007). The war of images and ideas: How Sunni insurgents in Iraq and
their supporters worldwide are using the media. Radio free Europe/Radio Liberty special report.
Google ‫נגיש דרך‬
http://realaudio.rferl.org/online/OLPDFfiles/insurgent.pdf
9
71-197-01 ‫ הסברה בינלאומית‬- ‫ דיפלומטיה ציבורית‬/ ‫פרופ' גלבוע איתן‬
‫האיחוד האירופי‬
Required readings
EU Comission, External Relations. (2007). The EU's 50th anniversary celebrations around the world:
A glance at EU public diplomacy at work. Luxemburg: Office for Official Publicaations of the European
Communities. http://europa.eu/50/around_world/images/2007_50th_anniv_broch_en.pdf
Chaban, N., Elgström, O. & Holland, M. (2006). The European Union as others see it. European
Foreign Affairs Review, 11, 245-62.
EJournal
Recommended Readings
Anholt, S. (2007). Brand Europe - Where next? Place Branding and Public Diplomacy, 3(2), 115-119.
EJournal
Holland, M. (2006). The European Union through the eyes of Asia: A comparative study of media
perceptions. National Centre for Research on Europe (NCRE), Christchurch, New Zealand: University
of Canterbury.
http://civdialogue.asef.org/documents/FinalPaper_000.pdf
Michalski, A. (2005). The EU as a soft power: The force of persuasion. In J. Melissen (Ed.), The new
public diplomacy: Soft power in international relations (pp. 124-145). New York: Palgrave.
327.14 NEW 2005 (001116804)
Gouveia, D., Fiske, P., & Plumridge, H. (2005). European infopolitik: Developing EU public diplomacy
strategy. London: Foreign Policy Centre. www.fpc.org.uk
Merlingen, M., & Mujić, Ž. (2003). Public diplomacy and the OSCE in the age of post-international
politics: The case of the field mission in Croatia. Security Dialogue, 34(3), 269-283.
Journal
Noya, J. (2005). Europe's image. Madrid: Elcano Royal Institute.
http://www.realinstitutoelcano.org/analisis/693.asp
‫ רשתות טלויזיה גלובליות‬:‫ארגוני שידור‬
Required readings
Powers, S., & Gilboa, E. (2007). The public diplomacy of Al-Jazeera. In P. Seib (Ed.), New media and
the new Middle East (pp. 53-80). New York: Palgrave.
302.230956 NEW 2007 (001137090)
Recommended Readings
Seib, P. (2008). The Al-Jazeera Effect. Washington, DC: Potomac Books.
‫אין‬
Rushing, J. (2007). Mission Al Jazeera: Build a bridge, seek the truth, change the world. New York,
NY: Palgrave.
‫אין‬
Zayani, M. (Ed.). (2005). The Al Jazeera phenomenon: Critical perspectives on new Arab media.
Boulder, CO: Paradigm.
‫אין‬
10
71-197-01 ‫ הסברה בינלאומית‬- ‫ דיפלומטיה ציבורית‬/ ‫פרופ' גלבוע איתן‬
Cherribi, S. (2006). From Baghdad to Paris: Al-Jazeera and the Veil. The Harvard International
Journal of Press/Politics, 11, 121-138.
EJournal
Miles, H. (2005). Al-Jazeera: The inside story of the Arab news channel that is challenging the West.
New York: Grove Press.
‫אין‬
Cassara, C., & Lengel, L. (2004). Al-Jazeera and public diplomacy. In R. Berenger (Ed.), Global media
goes to war (pp. 227-233). Spokane: Marquette
‫אין‬
El-Nawawy, M., & Gher, L. (2003). Al Jazeera: Bridging the East-West gap through public discourse
and media diplomacy. Transnational Broadcasting Studies, 10, (Spring/Summer).
http://www.tbsjournal.com/Archives/Spring03/nawawy.html
Gilboa, E. (2005). The CNN effect: The search for a communication theory of international relations.
Political Communication, 22, 27-44.
Journal + E Journal + )569025( ‫תדפיס‬
Gilboa, E. (2005). Global communication and foreign policy: Debating the CNN effect. International
Studies Perspectives, 6(3), 325-341.
Journal
Ammon, R. (2001). Global television and the shaping of world politics: CNN, telediplomacy, and foreign
policy. Jefferson, NC: McFarland, chs. 5-6.
‫אין‬
Robinson, P. (2002). The CNN effect: The myth of news, foreign policy and intervention. London &
New York: Routledge.
070.195 ROB c (000535133)
11
71-197-01 ‫ הסברה בינלאומית‬- ‫ דיפלומטיה ציבורית‬/ ‫פרופ' גלבוע איתן‬