2014 Metro & Region 5 Club Leader Workshop
June 6 - 8, 2014
Friday, June 6, 2014
6 – 8 pm
Drop-in dinner at Conor O’Neill’s, 318 S Main St, Ann Arbor, MI 48104
Saturday, June 7, 2014
9 – 9:30 am
Breakfast in Alumni Center, Founders Room, 200 Fletcher Street, Ann Arbor
9:30 – 9:45 am
Welcome, agenda overview & introductions
Jan Newman-Graham, Clubs Council Vice-Chair & Brenda Mokris, Director Regional Relations
9:45 – 10:30 am
Steve Grafton, Alumni Association President & CEO
In this session Steve Grafton will provide an overview of the Alumni Association today. He will share
information about our mission to reach and engage alumni like we never have before and how your role
as a club leader is essential in achieving these goals.
10:30 - 10:45 am
Break
10:45 – 11:45 am
Membership 101 + How Your Club Can Contribute to 180K Members
Lindsay Groth, Membership Manager
A brief refresher on 'why membership matters' including a progress report as it relates to the 180K goal.
The session will close with a short discussion on how clubs can help make an impact toward reaching
this goal.
11:45 – 1 pm – Lunch – Alumni Center Founders Room
Mock Game-Watching Event
Kirk Carman, Marketing Program Coordinator & Michael Lippert, Regional Relations Manager
1 - 1:15 pm
Club Leader Feedback - Mock Game-Watching Event
Kirk Carman, Marketing Program Coordinator & Michael Lippert, Regional Relations Manager
Following an exciting mock game-watching event at lunch, the group will debrief and provide feedback
to AAUM staff about their experience with game-watching events.
1:15 – 2:45 pm
Regional Career Events & Networking Exercise
Laura Turner, Sr. Manager, Career Services
You are part of a strong initiative to implement sustainable regional career development events that
focus on engaging the U-M network and drive AAUM membership. Learn about three career event
models that the Alumni Association would like you to implement and the resources available to support
these programs.
2:45 – 3 pm
Break
3 – 3:45 pm
Annual Giving: Building the Donor Pyramid
Helen Harding, Director Membership & Annual Giving
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Introduction to AAUM Annual Giving philosophy and explain how Annual Giving works with Major Gifts
regarding Club Scholarships. Club Leaders will view the FY15 AG campaign calendar and discuss how
Clubs can use Annual Giving mailings/emails to complement their regional fundraising.
3:45 – 4:15 pm
Student & Young Alumni Engagement
Ayanna McConnell, Director, Alumni and Student Enrichment
The Alumni Association is evolving to provide relevant programs and resources to our newest
Wolverines! Get tips on how to share this information at your regional events for new alumni and
students, and share best practices/challenges with your peers.
4:15 – 6 pm
Club Leader Sharing Best Practices
Michael Lippert, Manager, Regional Relations
Participate in a collaborative session with your peers from other regional clubs to discuss best practices
and other ideas for successful programming in your region.
6 – 6:10 pm
Announcements
6:15 pm
Group photo at the Michigan League side entrance
7 – 8:30 pm
Dinner at Bar Louie – patio area in back - 401 E Liberty Street, Ann Arbor, MI 48104
Sunday, June 8, 2014
8:15 – 8:45 am
Breakfast
Alumni Center, Founders Room
8:45 – 9:30 am
Alumni-Centered Stories/Storytelling
Dan Lijana, Director, Communications
This discussion will focus on how the Alumni Association is transitioning toward an alumni-centered
model of communication across all its vehicles (website, blog, Alumnus magazine, e-TrueBlue
newsletters) and how clubs play a critical role in storytelling.
9:30 – 9:45 am
Break
9:45 – 11 am
Communications/Email Best Practices/Social Media
Kirk Carman, Program Coordinator, Marketing & Lily Jong, Program Coordinator, Communications
Club Leaders will receive an overview of Communication’s best practices: listserv messages and social
media, including a new pilot with a goal of increasing audience and engagement across the primary
social media channels. Participants will be able ask questions towards the end of the session.
11 – 11:30 am
Club Leader Forum Demo
Kirk Carman, Program Coordinator, Marketing & Toby Walbridge, Web Developer
An introduction to the new Club Leader Forum, an online tool for sharing best practices.
11:30 – noon
Workshop closing
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