Press Release
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Double-Feature (both events) – long (6.019 characters)
LOBO Stages Giants of Technology
LOBO supplies complete show solutions for two major corporate events
in Germany
After a princely meal prepared by celebrity chef Sarah Wiener and a fantastic show performance by
UV artists, soul diva Della Miles invites the visitors of the inauguration ceremony of the world’s largest
paper machine for corrugated board to the lavish terrace in front of the gala pavilion.
This location provides an elevated view onto the impressive new production plant of proPapier, which
extents from a power plant on one end to the dispatch center at the other side over a length of 2,7 km.
At first everything seems to be as ever before. Then all of a sudden a female artist rises in front of the
spectators in the air, lifted by a helium balloon, and then gracefully sparks off the fire in the power
plant. Symbolized by a dazzling bright laser beam, the energy is transferred onto the main facility,
which then comes to life. What initially looked like the regular glass façade of the administration
building, suddenly turns into a stage of unbelievable events: ghost lights speed through the offices,
flashes move along the facade and suddenly ceilings start to move and walls collapse. Then the
impressive paper machine appears in the background. Last but not least, the entire scenery is bathed
into a frenzy of light and colors in form of three-dimensional laser sculptures.
This spectacular production of incredible dimensions was developed and implemented by the multiawarded show design team of the German laser and multimedia specialist LOBO. Many know LOBO
as a globally active, renowned manufacturer and service provider in the show laser industry or as the
supplier of special effects, often seen at events of international scale.
But what started as a manufacturer of light control devices and laser equipment some 30 years ago, is
today the most awarded creative Think Tank of its branch. Thanks to the unique cooperation of
designers and qualified engineers under one roof, over and over again new spectacles and surprising
new effects come alive.
LOBO's Creative Director Alex Hennig: “We are not an agency, and we never want to be one. Others
can do that better than we do. But for many agencies we are a supplier of ideas and a service provider
for extraordinary experiences. We consider our strengths in the synergetic interplay of idea and
technology. Often we have seen the birth of good ideas, but unfortunately without focusing on the
technical feasibility. On the other hand, you sometimes see tons of new equipment applied without any
sense or purpose. In both cases, poor results and disappointment among the spectators and clients
are the results. We, however, consider ourselves as uncompromising doers; folks who practically
experiment with the interaction of different media and means of expression and so create something
new. At the inauguration of the paper plant in Eisenhüttenstadt, it was not just building mapping, not
just aerial acrobatics and not just lights and lasers, but a good idea implemented with a harmoniously
synchronized media mix for a well-balanced, multi-sensorial experience. In addition, we also
developed suitable event components, as e.g. the show program for the dinner in the gala pavilion.
We are very proud, that no certain creative style can be assigned to LOBO. We continuously re-invent
ourselves. Otherwise we quickly would become uninteresting for many of our long-term customers. No
modified recipes, but a steady change and the pursuit of novelty is our motto.”
To turn these projects into reality, LOBO maintains a huge multimedia studio complex in addition to its
laser, video and CGI production. It is jam-packed with the latest media and effect technology including
dozens of projection surfaces, a large water basin with Water Screens and particularly rare equipment,
like e.g. a 3D sound system from IOSONO based on wave field synthesis. This studio is the
playground of the creatives. Already during the first layout of a show, it is possible to see whether a
new idea will really work in practice. And long before the set-up at the actual venue, clients can see
there their show and, if necessary, can undertake corrective actions.
Different location, Ludwigshafen, precisely 13 days later
The Wirtgen Group, the head brand of the construction machinery manufacturers Wirtgen, Vögele,
Hamm and Kleemann, has invited all dealers and key clients worldwide to the new production plant of
the road paving specialist Vögele for it’s annual "Wirtgen Group Technology Days". 3.500 people from
more than 100 countries responded to the call.
Also for this project, LOBO is in charge for the creative and technical master plan. A team of approx.
50 person takes care of the implementation on-site. The concept starts with light and special effects
during the factory tour, continues with an impressive staging of the exhibits on the outside area, plus a
multimedia show and the show concept inside a huge gala pavilion and finally ends with the so-called
“Parade of Innovations”. Here LOBO staged the most innovative products of the Wirtgen Group in a
mystic and spectacular ambience in combination with fire-artists, pyros, fire effects, light and laser
effects in front of a huge seating gallery accommodating all visitors.
Already the technical equipment for the Parade is quite immense. Especially for this event a huge area
on the factory site was completely asphalted. In this area, a dedicated show arena with respectable
dimensions of approx. 120 x 70 m was created plus a grandstand for 3.500 guests. Even for the gala
pavilion, new ground was entered. In co-operation of the companies Tentfox and Deko Event a giant
new membrane roof-tent was developed providing extraordinary space on 110 x 60 meters ground
surface and carried by just eight 30-m-high masts. Hennig: “The tent is a real revolution. Unlike other
solutions of this scale, we had no any disturbing structures to place a large central stage including
large-screen projections and an optimal show set-up with Water Screens, six laser projectors and the
corresponding light equipment.
Also at this event, LOBO remained true to its maxim to re-invent itself. Just as the proGroup, who
already inaugurated three plants with LOBO, also this long-term customer expected that the outdoor
show is conceptually coordinated to the indoor show, but nevertheless providing a completely different
kind of experience.
The responsible person for this event, Marketing Manager Roland Schug: “Based on the very positive
experience from the past, we again decided to go for a cooperation with the Company LOBO. The
Company LOBO with it’s Creative Director Alexander Hennig, always understands in an outstanding
way to meet our requests and ideas and to implement the two main show elements which excited our
international guests. The cooperation with the main players of LOBO during the planning period of
approx. 10 months was characterized by the creativity, time and costs efficiency as well as a large
portion of customer-orientation. We already looking forward to the opportunity of a follow-up project
with the Company LOBO.
Double-Feature (both events) – compact (3.406 characters)
LOBO Stages Giants of Technology
LOBO supplies complete show solutions for two major corporate events
in Germany
In front of the spectators, who came to the inauguration ceremony of the world’s largest paper
machine for corrugated boards, a female artist rises in the air and then sparks off the fire in the power
plant which is located 1,2 km away. Symbolized by a dazzling bright laser beam, the energy is
transferred onto the main facility which turns into a stage of unbelievable events thanks to the
combination of lighting effects, video and laser projections: ghost lights speed through the offices,
flashes move along the facade and suddenly ceilings start to move and walls collapse. Then the
impressive paper machine appears in the background. Last but not least, the entire scenery is bathed
into a frenzy of light and colors in form of three-dimensional laser sculptures.
This spectacular production was developed and implemented for the proGroup by the multi-awarded
show design team of LOBO which today is often regarded as the ton-setting creative Think Tank of its
branch.
LOBO's Creative Director Alex Hennig: “We consider our strengths in the synergetic interplay of idea
and technology. Often we have seen the birth of good ideas, but unfortunately without focusing on the
technical feasibility. On the other hand, sometimes tons of new equipment are applied without any
sense or purpose. Poor results and disappointment among the spectators and clients are the results.
We, however, consider ourselves as uncompromising doers; folks who practically experiment with the
interaction of different media and means of expression and so create something new. In
Eisenhüttenstadt, it was not just building mapping, not just aerial acrobatics and not just lights and
lasers, but a good idea implemented with a harmoniously synchronized media mix for a well-balanced,
multi-sensorial experience.
To turn such projects into reality, LOBO maintains a huge multimedia studio complex in addition to its
laser, video and CGI production. Jam-packed with the latest media and effect technology including
dozens of projection surfaces, a large water basin with Water Screens and particularly rare equipment,
like e.g. a 3D sound system from IOSONO based on wave field synthesis, it is possible to see already
during the conception phase of a show whether a new idea will really work in practice. Long before the
set-up at the actual venue, clients can evaluate the results and undertake corrective actions.
Ludwigshafen, precisely 13 days later
The construction machinery manufacturers Wirtgen Group invited dealers and key clients worldwide to
the factory site of Company Vögele. 3.500 people from more than 100 countries responded to the call.
Also for this project, LOBO is in charge for the creative and technical master plan with a team of
approx. 50 person. Besides lighting and special effects for the factory tour and the exhibits, LOBO
provides a lavish multimedia show inside a huge gala pavilion and at the end of the event presents a
spectacular highlight with the so-called “Parade of Innovations”: the most innovative products of the
Wirtgen Group are staged in a mystic ambience in combination with fire-artists, pyros, fire effects, light
and laser effects in front of a huge seating gallery accommodating all visitors.
The responsible person for this event, Marketing Manager Roland Schug: “Based on the very positive
experience from the past, we again decided to go for a cooperation with the Company LOBO. The
Company LOBO with it’s Creative Director Alexander Hennig, always understands in an outstanding
way to meet our requests and ideas and to implement the two main show elements which excited our
international guests. The cooperation with the main players of LOBO during the planning period of
approx. 10 months was characterized by the creativity, time and costs efficiency as well as a large
portion of customer-orientation. We already looking forward to the opportunity of a follow-up project
with the Company LOBO.
Short message (both events) – short (2.144 characters)
LOBO Stages Giants of Technology
LOBO supplies complete show solutions for two major corporate events
in Germany
For two of it’s long-term customers, the multi-awarded show design team of LOBO implemented
sensational show concepts. For the inauguration ceremony of the world’s largest paper machine for
corrugated board of proGroup, the Germany-based multimedia specialist staged the entire plant with
impressive dimensions by means of lasers, lighting, building mapping and aerial acrobatics. Above
that, LOBO was in charge for the creative and technical master plan of the show program and the
overall direction of the event.
For the Wirtgen Technology Days 2011, which took place on the factory site of Company Vögele in
Ludwigshafen with the participation of 3.500 guest from more than 100 countries, LOBO’s team of
approx. 50 persons created a multi-sensorial overall experience inside the factory, on an exhibition
ground, inside an especially developed, 110 x 60 m large membrane roof-tent as well as on the
outside area in front of a huge seating gallery with 3.500 seats. Especially outstanding highlights were
the spectacular laser and multimedia show inside the tent as well as the so-called “Parade of
Innovations”. It staged the most innovative products of the Wirtgen Group in a mystic ambience in
combination with fire-artists, pyros, fire effects, light and laser effects.
LOBO's Creative Director Alex Hennig: “We consider our strengths in the synergetic interplay of idea
and technology. Often good ideas are born, but without focusing on the technical feasibility. On the
other hand, sometimes equipment is applied without any sense or purpose. Poor results and
disappointment among the spectators and clients are the results. We, however, consider ourselves as
doers and suppliers of ideas; folks who practically experiment with the interaction of different media
and means of expression and so create something new.
To turn such projects into reality, LOBO maintains a huge multimedia studio complex in addition to its
laser, video and CGI production. Jam-packed with the latest media and effect technology including
dozens of projection surfaces, a large water basin with Water Screens and particularly rare equipment,
like e.g. a 3D sound system from IOSONO based on wave field synthesis, it is possible to see already
during the conception phase of a show whether a new idea will really work in practice. Long before the
set-up at the actual venue, clients can evaluate the results and undertake corrective actions.
Inauguration Paper Plant PM2 / Progroup (3.567 Characters)
LOBO gives life to PM2
LOBO stages the world’s largest paper machine plant for corrugated
boards with a breath-taking multimedia show of impressive dimensions.
After a princely meal prepared by celebrity chef Sarah Wiener and a fantastic show performance by
UV artists, soul diva Della Miles invites the visitors of the inauguration ceremony of the world’s largest
paper machine for corrugated board to the lavish terrace in front of the gala pavilion.
This location provides an elevated view onto the impressive new plant of proPapier, which extents
from a power plant on one end to the dispatch center at the other side over a length of 2,7 km. At first
everything seems to be as ever before. Then all of a sudden a female artist rises in front of the
spectators in the air, lifted by a helium balloon, and then gracefully sparks off the fire in the power
plant. Symbolized by a dazzling bright laser beam, the energy is transferred onto the main facility,
which then comes to life. What initially looked like the regular glass façade of the administration
building, suddenly turns into a stage of unbelievable events: ghost lights speed through the offices,
flashes move along the facade and suddenly ceilings start to move and walls collapse. Then the
impressive paper machine appears in the background. Last but not least, the entire scenery is bathed
into a frenzy of light and colors in form of three-dimensional laser sculptures.
This spectacular production of incredible dimensions was developed and implemented by the multiawarded show design team of the German laser and multimedia specialist LOBO. Many know LOBO
as a globally active, renowned manufacturer and service provider in the show laser industry or as the
supplier of special effects, often seen at events of international scale.
But what started as a manufacturer of light control devices and laser equipment some 30 years ago, is
today the most awarded creative Think Tank of its branch. Thanks to the unique cooperation of
designers and qualified engineers under one roof, over and over again new spectacles and surprising
new effects come alive.
LOBO's Creative Director Alex Hennig: “We are not an agency, and we never want to be one. Others
can do that better than we do. But for many agencies we are a supplier of ideas and a service provider
for extraordinary experiences. We consider our strengths in the synergetic harmony of idea and
technology. Often we have seen the birth of good ideas, but unfortunately without focusing on the
technical feasibility. On the other hand, you sometimes see tons of new equipment applied without any
sense or purpose. In both cases, poor results and disappointment among the spectators and clients
are the results. We, however, consider ourselves as uncompromising doers; folks who practically
experiment with the interaction of different media and means of expression and so create something
new. At the inauguration of the paper plant in Eisenhüttenstadt, it was not just building mapping, not
just aerial acrobatics and not just lights and lasers, but a good idea implemented with a harmoniously
synchronized media mix for a well-balanced, multi-sensorial experience. In addition, we also
developed suitable show components, as e.g. the show program for the dinner in the gala pavilion. We
are very proud, that no certain creative style can be assigned to LOBO. We continuously re-invent
ourselves. Otherwise we quickly would become uninteresting for many of our long-term customers. No
modified recipes, but a steady change and the pursuit of novelty is our motto.
To turn these projects into reality, LOBO maintains a huge multimedia studio complex in addition to its
laser, video and CGI production. It is jam-packed with the latest media and effect technology including
dozens of projection surfaces, a large water basin with Water Screens and particularly rare equipment,
like e.g. a 3D sound system from IOSONO based on wave field synthesis. This studio is the
playground of the creatives. Already during the first layout of a show, it is possible to see whether a
new idea will really work in practice. And long before the set-up at the actual venue, clients can see
there their show and, if necessary, can undertake corrective actions.
Wirtgen Technology Days (4.479 Characters)
LOBO Stages Giants of Technology
LOBO stages the inauguration of the Wirtgen Technology Days with
impressive Shows
Milling machines stretch their necks like huge dinosaurs, road pavers appear from a fire ball, drum
rollers show in an impressive machine ballet what they are good at and 50-tons impact crushers
perform pirouettes on the asphalt, which only a few of the 3.500 guests from more than 100 countries
ever thought possible. This “Parade of Innovations” is the highlight of a successful evening, which was
developed and implemented by the multi-awarded show design team and the engineers of LOBO.
Besides XXL machines, technical processes are staged by pyro, fire effects and the latest laser
technology. In between, dozens of artists jostle on the 120 x 70 m show surface especially asphalted
for this event.
Many know LOBO as a globally active, renowned manufacturer and service provider in the show laser
industry or as the supplier of special effects, often seen at events of international scale.
But what started as a manufacturer of light control devices and laser equipment some 30 years ago, is
today the most awarded creative Think Tank of its branch. Thanks to the unique cooperation of
designers and qualified engineers under one roof, over and over again new spectacles and surprising
new effects come alive.
LOBO's Creative Director Alex Hennig: “We are not an agency, and we never want to be one. Others
can do that better than we do. But for many agencies we are a supplier of ideas and a service provider
for extraordinary experiences. We consider our strengths in the synergetic interplay of idea and
technology. Often we have seen the birth of good ideas, but unfortunately without focusing on the
technical feasibility. On the other hand, you sometimes see tons of new equipment applied without any
sense or purpose. In both cases, poor results and disappointment among the spectators and clients
are the results. We, however, consider ourselves as uncompromising doers; folks who practically
experiment with the interaction of different media and means of expression and so create something
new. At the Parade it was not machines and artists and not just lights and lasers, but a good idea
implemented with a harmoniously synchronized media mix for a well-balanced, multi-sensorial
experience. In addition, we also developed suitable show components, as e.g. a giant multimedia
laser show inside the palace tent. We are very proud, that no certain creative style can be assigned to
LOBO. We continuously re-invent ourselves. Otherwise we quickly would become uninteresting for
many of our long-term customers. No modified recipes, but a steady change and the pursuit of novelty
is our motto.
To turn these projects into practice, LOBO maintains a huge multimedia studio complex in addition to
its laser, video and CGI production. It is jam-packed with the latest media and effect technology
including dozens of projection surfaces, a large water basin with Water Screens and particularly rare
equipment, like e.g. a 3D sound system from IOSONO based on wave field synthesis. This studio is
the playground of the creatives. Already during the first layout of a show, it is possible to see whether
a new idea will really work in practice. And long before the set-up at the actual venue, clients can see
there their show and, if necessary, can undertake corrective actions.
At the Wirtgen Technology Days, LOBO is responsible for the creative and technical master plan. And
this went far beyond the “Parade of Innovations” mentioned at the beginning: LOBO supplied light and
special effects during the factory tour including a hologram-like walk-through projection, staged
exhibits on the outside area and presented a spectacular multimedia show inside the impressive gala
pavilion.
Even for the gala pavilion, new ground was entered. In co-operation of the companies Tentfox and
Deko Event a giant new membrane roof-tent was developed providing extraordinary space on 110 x
60 meters ground surface and carried by just eight 30-m-high masts. Hennig: “The tent is a real
revolution. Unlike other solutions of this scale, we had no any disturbing structures to place a large
central stage including large-screen projections and an optimal show set-up with Water Screens, six
laser projectors and the corresponding light equipment.
Also at this event, LOBO remained true to its maxim to re-invent itself again and again. Also this longterm customer expected that the outdoor show is conceptually coordinated to the indoor show, but
nevertheless providing a completely different kind of experience.
The responsible person for this event, Marketing Manager Roland Schug: “Based on the very positive
experience from the past, we again decided to go for a cooperation with the Company LOBO. The
Company LOBO with it’s Creative Director Alexander Hennig, always understands in an outstanding
way to meet our requests and ideas and to implement the two main show elements which excited our
international guests. The cooperation with the main players of LOBO during the planning period of
approx. 10 months was characterized by the creativity, time and costs efficiency as well as a large
portion of customer-orientation. We already looking forward to the opportunity of a follow-up project
with the Company LOBO.
About LOBO:
According to market analysts LOBO is known as a leading manufacturer and rental company for laser
show and multimedia systems, bundling more than 29 years of experience in providing a
comprehensive range of products and outstanding creative services.
In more than 60 countries LOBO solutions create stunning experiences at events, in entertainment
parks, cinemas, planetaria, theaters, clubs, cruise ships, mobile applications and for advertisement.
LOBO’s famous Water Screens allow for hologram-like projections of laser and video. For its
innovative solutions, LOBO received the Innovation Award of the State, the VR Innovation Award, the
Innovation Award of Ostwuerttemberg, the TiLE Award as well as the LDI Award.
Many renowned companies, associations and even government rely on LOBO for the implementation
of most demanding projects on a rental basis. A large rental park and multi-awarded show production
studios guarantee world-class experiences at an unsurpassed level of perfection.
No other company than LOBO ever received more ILDA-Awards by the international umbrella
organization of the laser show industry (ILDA) for outstanding technical and creative achievements.
With 134 ILDA Awards in total, LOBO leads the all-time ILDA Award ranking list .
Contact:
In case of any questions or requests for photos, please contact:
Alexander Hennig
Public Relations
LOBO electronic GmbH, 73428 Aalen / Germany
show laser and multimedia systems
Tel:
+49 7361 96 87-30
Fax:
+49 7361 96 87-99
E-Mail
hennig@lobo.de
Homepage
www.lobo.de