NEWS Issued on behalf of Sheltam Aviation by Mileman Media Contact: Colin Mileman Mileman Media 082-897-6145 colin@milemanmedia.co.za Peter Woods Manager – Sheltam Aviation 041-581-4194 pe@sheltamaviation.com PE-BASED SHELTAM AVIATION LAUNCHES NEW AIR CHARTER WEBSITE WITH SPECIAL FOCUS ON THE WILD COAST Port Elizabeth – 2 October 2009 – Sheltam Aviation, one of the country's leading air charter providers with offices in Port Elizabeth and Durban, has launched a dynamic new website, with a special focus on promoting tourism in the remote yet spectacular Wild Coast. The new online presence, www.sheltamaviation.com, gives the company new impetus in the field of aircraft charter, catering for the needs of both business and leisure travellers. As the aviation division of the multi-faceted Sheltam Group, Sheltam Aviation has developed an enviable reputation for quality service, reliability and flexibility since its inception in 2002 – and the new website reinforces these attributes while highlighting the benefits of air charter. It also entrenches the company's specialised aircraft maintenance, advanced pilot training, contracts and associated services. The new website, which was jointly developed by Port Elizabeth companies Urban Lava Advertising and Mileman Media, expresses Sheltam Aviation's unwavering commitment to quality and service, while highlighting the speed, flexibility and convenience of charter travel. "Sheltam Aviation upholds all the traditions of an exclusive air charter service," explains Peter Woods, manager of Sheltam Aviation. "We cater for all types of clients and requirements. From scenic flights along the coast to longer charters into Africa or handling specialised cargo, we're able to fulfil any customer needs. 1/5 "Considering how valuable time is for business and holiday travellers alike, air charter offers the most practical means of medium to long-distance transport available today," Woods states. Despite perceptions, air charter represents great value too. Woods highlights the fact that Sheltam Aviation can fly four people from Port Elizabeth to East London more cost effectively than any of the national carriers – while having the added convenience of flexible departure times, personalised service, individual security and ultimate convenience. Furthermore, by being able to fly to and from any suitable landing strip in Southern Africa, Sheltam Aviation can get you to the closest point to your destination without the hassle of scheduled flights and commercial airports. This is invaluable for business travellers for whom time is their most valuable asset. Meetings can comfortably continue in the air, and by having the expediency of flying to appointments and back the same day, unnecessary overnight stays are eliminated – thereby maximising productivity, while saving time and money. The same applies to leisure travellers, who are able to get the full benefit of their holidays, instead of spending long hours on the road. Specifically, it opens up great options to leisure seekers, as suddenly a weekend breakaway to a distant or remote location such as the Wild Coast or a game park becomes tantalisingly viable. Sheltam Aviation boasts a large fleet of aircraft, ranging from its flagship Super King Air B200 to the four-seater Cessna 182, providing seating capacity for up to 10 people. The company also has access to larger aircraft and helicopters when required. Wild Coast fly-in – spectacular and easy access to one of the world's top destinations! "Our focus on the Wild Coast as part of the new Sheltam Aviation website is driven by various factors," Woods says. "The most obvious is the poor road network and vast distances involved in driving to this region's spectacular locations, which have been identified as one of the top tourist destinations in the world!" Indeed, the Wild Coast is renowned for its abundance of recreation and adventure options, including scuba diving, hiking, fishing, canoeing, dolphin and whale watching, the annual Sardine Run and cultural experiences being some of its many attractions. 2/5 However, what turns many people away is the arduous drive on less than perfect roads. For example, driving from Port Elizabeth to Port St Johns requires a lengthy and often dangerous 7 hours, while the route from Durban takes over 4 hours. Additionally, some of the Wild Coast lodges are only accessible with a four-wheel drive vehicle. Travelling time is reduced to 1 ½ hours by air from PE and under 50 minutes from Sheltam Aviation's Durban division, located at Virginia Airport. But it's not just the time-saving aspect that stands out. "We provide a scenic low-level flight along the coast, revealing the beauty of this unspoilt region, and making this a special and memorable part of your holiday. Matched to the unbeatable convenience of landing at your lodge of choice, this ensures that you get the very best out of your Wild Coast holiday," Woods states. Additionally, Sheltam Aviation is equipped to accommodate unique flight arrangements, such as collections or drop-offs at any other airports, or travel itineraries that involve visits to several of the lodges along the Wild Coast – or any other region. The company also has a strong association with all of the top private game parks in the Eastern Cape, and across the country, including the likes of Samara, Sibuya, Pezula, Pumba, Kwandwe and Shamwari, and regularly flies guests directly in to the lodges via their private landing strips. "While this flexibility will undoubtedly prove attractive in the context of the tourism boom surrounding the 2010 Soccer World Cup in South Africa, it also ensures that local travellers are able to access many of the country's idyllic holiday spots virtually on their doorstep with greater ease. "We see this as an important step in extending the attractions of the Garden Route beyond Port Elizabeth and right through to KwaZulu-Natal, maximising the travel potential of this underdeveloped yet spectacular region," Woods concludes. For more information, visit www.sheltamaviation.com. ### 3/5 SHELTAM AVIATION AIR CHARTERS IDEAL FOR FILLING THE GAPS LEFT BY ROUTE CANCELLATIONS Port Elizabeth – 13 January 2010 – The widespread route cancellations announced by regional airline SA Airlink highlights the fact that air charter is now more viable than ever for fast, convenient and flexible air travel. This is particularly relevant considering that people travelling regularly between Port Elizabeth and East London have been left in the lurch, with few alternatives – endure the three-and-a-half hour drive, or charter an aircraft and you can get there in as little as 45 minutes. "Chartering an aircraft is typically the most effective means of travel for business people, as well as those flying to leisure, holiday and adventure destinations," explains Peter Woods, manager of Port Elizabeth-based Sheltam Aviation. Air charter avoids the hassle and inconvenience of scheduled flights by eliminating the hustle of busy airports, doing away with rigid check-in times and the risk of damaged or lost luggage. More importantly, it allows the ultimate level of convenience and flexibility. A chartered flight departs at the client's preferred time, and is able to fly to any airport or landing strip across the country, thereby taking you closer to your destination and accessing remote areas such as the Wild Coast and game lodges with ease. Similarly, the return flight takes off when you're ready, ensuring that you get the very best out of your working day, maximising time and productivity. "Chartering a same-day return flight from Port Elizabeth to East London is ideal for business travellers, as they can conduct a full-day's business without spending long hours on the road, or having to stay overnight," Woods points out. Contrary to perceptions, air charter isn't expensive, as four people can charter a Sheltam Aviation aircraft for the crucial Port Elizabeth to East London leg, and return the same day, for as little as R1 800 per person. Attractive rates are available for all of the destinations not serviced, or flown regularly, by a scheduled airline. Popular destinations include George, Plettenberg Bay, Bloemfontein, Umtata, 4/5 Bisho and Port St Johns – and Sheltam Aviation can fly to any destination across Southern Africa according to the client's requirements. Sheltam Aviation is based at the Port Elizabeth Airport, with an additional branch at Virginia Airport in Durban. For more information, visit www.sheltamaviation.com or phone 041-581-4194. ### 5/5