LONDON VOLUNTARY SERVICE COUNCIL
Job Description
Post Title:
Communications and Marketing Officer
Post holder:
Status:
Part-Time, Fixed Term to 31st March 2013
Hours:
21 hours per week
Salary:
£30,351 per annum, pro-rata inclusive of inner
London - short-term contract ending 31st March
2013.
Consultancy, or secondment considered (rates will
be as above with on-costs & equivalent leave
included).
Purpose of the job:
To support effective communications, marketing and
advertising.
Staff management:
None
Accountable to:
Chief Executive
Main working contacts:
Chief Executive Officer (CEO), Head of Policy and
Knowledge, LVSC Board, LVSC staff, external consultants,
LVSC partners
Key Responsibility Areas:
N.B.
Specific tasks within this job description may change within the
following areas of work:
1.
2.
3.
4.
5.
6.
Communications and branding
Website management and development
Media relations
Marketing
Advertising
Team-work
Key area 1: Communications and branding
1.1
To provide support for LVSC’s communications with its audiences,
including:
 Co-ordinating and editing corporate e-bulletins, in liaison with the
CEO and Head of Policy and Knowledge.
 Maintaining & monitoring LVSC’s social media and assisting others
to utilise it.
Communications and Marketing Officer – July 2012
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 Ensuring the LVSC website homepage and news sections are up to
date.
 Producing corporate information as necessary (e.g. Annual Review).
 Supporting the development of branding for new initiatives and
projects.
Key area 2: Website development and management
2.1
To have editorial oversight of the website, ensuring that the message
it provides is coherent, relevant, and effective.
2.2
To maintain LVSC homepage and top level navigation and develop as
necessary.
2.3
To ensure that landing pages are well written and meaningful &
provide the administrator function controlling security, passwords,
top level navigation etc.
2.4
To maintain website guidance notes for staff, on the use of the
website, branding, house styles, etc.
Key area 3: Media relations
3.1
3.2
3.3
3.4
Advise on LVSC’s press and media work.
Maintain a virtual press office and lists of appropriate media contacts
using the corporate database.
Support staff in dealing with the media enquiries.
Advise staff on developing effective media campaigns, including
developing messages, methods of communication, media
involvement.
Key area 4: Marketing
4.1
Lead on LVSC’s corporate marketing, and ensure that all corporate
communications and marketing materials and approaches fit within
LVSC’s corporate communications strategy, including use of its
corporate identity.
4.2 Advise LVSC staff in their marketing strategies, materials and
delivery.
Key Area 5: Managing advertising and sponsorship
5.1
Promote and manage advertising and sponsorship through space in
the website, e-bulletins and other communications.
5.2 Market advertising space to LVSC partners and appropriate advertisers
and sponsors.
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Key Area 6: Team working
6.2 Work co-operatively with other members of the LVSC team to deliver
agreed objectives.
6.3 Attend and participate LVSC meetings, including staff meetings, if
required.
6.4 Attend relevant meetings and provide regular briefings and work
reports to the line manager and be administratively selfservicing.
6.5 Assist with the development, quality and promotion of all LVSC
information & communications systems including database and
website.
6.6 Positively represent and promote LVSC as an organisation to
external agencies.
6.7 Ensure that LVSC's Equal Opportunities, health and safety, financial
and other policies and procedures are followed through in practice.
6.8 Undertake any other duties and tasks appropriate to the post as may
be required from time-to-time by the line manager.
6.9 Contribute towards LVSC's wider strategic objectives linked to the
delivery of the role.Contribute towards LVSC's cross-cutting themes
of poverty, equality, health and climate change
6.10 With your line manager, identify how the delivery of this role can
contribute to one or more of LVSC’s wider strategic objectives
Communications and Marketing Officer – July 2012
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LONDON VOLUNTARY SERVICE COUNCIL
Person Specification
Communications & Marketing Officer
EXPERIENCE
1.
Experience of managing communications functions including marketing
and media relations.
2.
Experience of managing an organisations corporate identity.
3.
Experience of editing and maintaining websites.
KNOWLEDGE, SKILLS & ABILITIES
4.
Proven ability to develop and deliver appropriate communications to a
range of audiences.
5.
Good understanding of communications, marketing, PR and media
relations practice, and the ability to put appropriate structures into place.
6.
An ability to manage a website, including providing editorial guidance,
management of images and structure, website administration.
7.
Ability to work effectively in teams.
8.
Ability to hit the ground running and work with limited induction and
supervision.
9.
Highly self-motivated to provide quality service delivery.
10. Understanding of equal opportunity principles and how they apply to this
role.
11. Ability to plan, carry out and complete projects within agreed timescales
and to prioritise between conflicting work demands.
12. Commitment to LVSC's cross-cutting themes, and specifically towards
equality of opportunity in service delivery and employment and ability to
integrate equality issues into all aspects of the work.
NOTE: Although this is a part-time post, the ability to work these hours across
the week (i.e. 5 short days) would be an advantage. The ability to spread these
days across the week would be essential.
Communications and Marketing Officer – July 2012
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