Intercultural Market Communication (English)
BA in Language and International Business Communication
5th semester, elective course
Literature
Askehave, I & Norlyk, B. (2006) Meanings and Messages. Copenhagen. Academia. (MEANINGS)
Regester, M & Larkin, J. (2005) Risk Issues and Crisis Management. A casebook of best practice.
London and Sterling. VA. Kogan Page (RISK ISSUES)
Lassen, I. (2006): Intercultural Market Communication. A reader. Compendium (IMCAR)
Lassen, I. (2006): Intercultural Market Communication. Written Assignments. Compendium
(WRITTEN ASSIGNMENTS)
Course readings and activities
Thursdays, 8.15-9.45 (room 2.130)
Week 36 (7/9)
a) Introduction to course, materials, etc.
b) Introduction to Academic writing
c) Readings
Prepare: IMCAR, pp 1-21 (Usunier: Cultural
dynamics 2: Interactions, mindsets and
behaviours)
Week 37 (14/9)
a) Introduction to a possible model for analysing
text and context (WRITTEN ASSIGNMENTS,
p. 29)
Prepare: Written Assignments, pp 30-38 (Texts
and Contexts)
b) Readings
Prepare: IMCAR, pp 22-39 (Usunier: Crosscultural consumer behaviour)
Week 38 (21/9)
a) Readings
Prepare MEANINGS, chapters 1 and 2, pp. 7-60
Week 39 (28/9)
a) Discussion of assignment 1
b) Readings
Prepare MEANINGS, chapter 3, pp. 61-76
Prepare IMCAR, pp 40-77 (Usunier: Local
consumers and the globalization of consumption)
Week 40 (5/10)
a) Readings
Prepare MEANINGS, chapters 4 and 5, pp 77114
b) Presentation by a student: Towards a new
definition of Integrated Marketing
Communications (IMC), IMCAR pp 78-90
Written assignments: submission
dates
Submit assignment 1: LEGO (pairwork)
Deadline: Friday 22 September at 3 p.m.
Submit assignment 2: DISNEYLAND PARIS
(individual work)
Deadline: Friday 6 October at 3 p.m.
Week 41 (12/10)
a) Discussion of assignment 2
b) Readings
Prepare MEANINGS, chapters 6 and 7, pp 115150
Week 42 (19/10)
Mid-term break
Week 43 (26/10)
a) Readings
Prepare: RISK ISSUES, chapters 1 and 2, pp 747
b) Presentation by a student. Perceptions of
Integrated Marketing Communications: a
Chinese ad and PR agency perspective, IMCAR
pp 93-106
Week 44 (2/11)
a) Discussion of assignment 3
b) Readings
Prepare: RISK ISSUES, chapters 3 and 4, pp 4884
Week 45 (9/11)
a) Readings
Prepare: RISK ISSUES, chapters 5 and 6, pp 85130
b) Presentation by a student. Does food
advertising influence children’s food choices? A
critical review of some of the recent literature.
IMCAR pp 108-116
Week 46 (16/11) (NB: room 2.132!!)
a) Discussion of assignment 4
b) Readings
Prepare: RISK ISSUES, chapters 7-8, pp 133172
Inger Lassen, 28 August 2006
The schedule may be subject to changes.
Submit assignment 3: CHINESE BUSINESS
CULTURE (pairwork)
Deadline: Friday 27/10 at 3 p.m.
Submit assignment 4: JYSK (individual work)
Deadline: Friday 10 November at 3 p.m.