TREND INTERNATIONAL MARKET RESEARCH KFT.
Request for quotation datasheet
Company of the person requesting quotation: ...............................................................................
Name of the person requesting quotation: ....................................................................................
Position:........................................................................................................................................
E-mail address: ..............................................................................................................................
Telephone number: .......................................................................................................................
(PLEASE, UNDERLINE YOUR RESPONSES)
Main specification of the research
 Qualitative
 Quantitative
 B2C Business to Commerce)
 B2B Business to Business)
Qualitative research methods
 Focus group:
 Classic B2C client groups
 Professional groups
 Mini groups
 Exploratory/insight groups
 In-depth interview
 Classic B2C client in-depth interview
 Couple / peer / triad interview
 Profession in-depth interview
 Concept testing group
 Conflict group
 Personal story interview
 ‘Sensitive’ interview
 Concept testing interview
Special solutions
 Workshop
 Client – consumer roundtable
 Creative groups
 Monitoring
 Trial administration / entering into a contract
 Homework / diary
Quantitative research solutions
 F2F in-home PAPI - Personal interview in the respondent’s home with printed questionnaire
 F2F in –home CAPI - Personal interview in the respondent’s home with computer assistance
 F2F in-hall PAPI - Personal interview in a test-hall with printed questionnaire
 F2F in-hall CAPI - Personal interview in a test-hall with computer assistance
 F2F POS PAPI - Personal interview at the point of sale, with printed questionnaire
 F2F POS CAPI - Personal interview at the point of sale with computer assistance
 CATI - Computer assisted telephone interview
 CAWI - Online interviews
Objective of the research
 Brand research
 Brand positioning
 Image
 Innovation, product development
 Strategy tests
 Innovation/products test
 U&A
 Segmentation researches
 Concept tests
 Usage test
Physical-product tests
 Taste-tests
 Scent tests
 Packaging tests
 Communication tests
 Communication target group exploration
Communication platform research
 Webpage test
 Communication concept tests
 Pre and post advert test
Filling out this Request for quotation datasheet does not represent any kind of obligation
neither for the party asking for quotation nor for the party providing quotation. Both parties
maintain the right for modification.
TREND INTERNATIONAL MARKET RESEARCH KFT.
Examination of the marketing channels
Consumer satisfaction research
 Efficiency research
 Price-research
 CBC
 BPTO
PSM
 Researches preparing legal decision-making and decision making of patent offices
 Preparation of business decisions
 Strategy testing
 Exploration of the size and activity of the potential target group
 Mechanism of the effect of the business decision upon the image of the original company
 Examination of business relations
 Image examination regarding a given
company in terms of B2B and B2C
 SWOT analysis
 Competition analysis
 B2B consumer satisfaction examination
 Sales network examination
 Mystery Shopping
 test-shopping
 pilot administration
Location s) of fieldwork
Budapest
 County town name of exact settlement s):…………………………………………………………………………………………….)
 City name of exact settlement s):…………………………………………………………………………………………………………..)
 Village name of exact settlement s): ………………………………………………………………………………………………………..)
Country representative
Sample size in case of quantitative research)
 N=100
 N= 200
 N= 300
 N= 500
 N= 1000
 N= 5000
 N= 10000
 Other: N=
Sample size in case of qualitative research)
 N=
Quota criteria:
 gender
 age
 highest education
 settlement type
 region
 employment
 income status
 heavy user/ light user
 other quota: ……………………………………………………
Presentation of the final findings of the research output)
 Labeled SPSS database
 Formatted Excel tables ready for analysis
 Graphically illustrated PowerPoint presentation with comments
Language of the research report
 Hungarian
 English
 Other language:……………………………………………..
Final deadline of handing over the findings enough to give the year and the month for defining the deadline)
 year  month  day
Filling out this Request for quotation datasheet does not represent any kind of obligation
neither for the party asking for quotation nor for the party providing quotation. Both parties
maintain the right for modification.