Media Contact: Pam Flores (773) 218-9260 pam@comblu.com FOR IMMEDIATE RELEASE Medical Futurist to Forecast the New Era of Healthcare at ASCP Annual Meeting in Tampa Dr. Bertalan Meskó to Offer a Session on Bringing Disruptive Technologies to Life in Healthcare CHICAGO/Oct. 2, 2014— The array of technology innovations confronting the medical profession today is vast and disruptive. From home-based diagnostic testing to personal health records and integrating test results obtained outside the healthcare system into a patient’s healthcare record— pathologists and lab professionals need to be prepared to practice in a new era. Medical futurist Bertalan Meskó, MD, PhD, will address this issue at a dynamic general session titled, “A Guide to the Future of Medicine—Bringing Disruptive Technologies to Life in Health Care,” at ASCP 2014 Tampa, Oct. 8–10. “We are thrilled to announce that Dr. Meskó is hosting a general session at this year’s annual meeting,” commented Dr. E. Blair Holladay, CEO/Executive Vice President of ASCP. “His session will be an invigorating discussion on ways that new technology, such as genomics and next-generation sequencing, are providing pathologists and medical laboratory professionals with valuable tools to improve patient care.” “We need to think outside the box when it comes to the practice of pathology in the future,” says Dr. Meskó. “It’s important to know that we can use disruptive technologies such as genomics and still retain the human touch. It can be a huge yet exciting and challenging journey.” At the Annual Meeting, Dr. Meskó will address hot topics such as the role of genomics in improving patient care, the value of next-generation sequencing and the need to “curate” genomic data. He’ll also explore the impact of these innovations on the consumer’s involvement in their own healthcare management. Dr. Meskó has spent three years examining practical concepts that medical professionals can understand immediately and use in their practice. These are outlined in his newly released book, “The Guide to the Future of Medicine.” For his research, he interviewed 100 medical experts to predict the top 30 trends that will influence medicine in the years to come. Described by Forbes Magazine as “The Geek Who’s Changing the World,” Dr. Meskó is the managing director and founder of Webicina.com, the first service to curate medical and health-related social media resources free of charge for patients and medical professionals. 1 ASCP 2014 Tampa is being held Oct. 8-10 at the Tampa Convention Center, 333 S. Franklin Street, Tampa, Florida. The ASCP Annual Meeting is the largest educational meeting for pathologists and laboratory professionals. For more information about the meeting, visit http://www.ascp.org/2014Annual-Meeting/index.html. ### About ASCP Founded in 1922 in Chicago, ASCP is a medical professional society with more than 100,000 member boardcertified anatomic and clinical pathologists, pathology residents and fellows, laboratory professionals, and students. ASCP provides excellence in education, certification, and advocacy on behalf of patients, pathologists, and laboratory professionals. To learn more, visit www.ascp.org. Follow us on Twitter at www.twitter.com/ascp_chicago and connect with us on Facebook at www.facebook.com/ASCP.Chicago. 2