Sample Syllabus Researching technology and communication Do you have a cell phone? An mp3 player? Do you IM? Do you write with a computer? Do you have a microwave oven? A blender? A refrigerator? Do you have a car? Have you ever ridden in an airplane? Do you ride a bike? Do you have electricity in your house? Indoor plumbing? Do you know how to read and write? Do you wear clothing? Do you use metal? Perhaps you don’t consider everything listed above to be a technology, but some people do. For example, Marshall McLuhan, a theorist about communication, argued that we ought to name as a technology anything that extends what the human body can do on its own. In this class, we’ll be discussing what ought to count as a technology, but—more importantly—we’ll be considering why this matters. Imagine your life without all the objects, techniques, and tools listed above. It’s not just that you would be colder and smellier. Your relations with people would change, and the way we shape the world would change. Consider, for example, when you say goodbye to someone in your family at the airport: even though the person may be traveling thousands of miles away, chances are you’ll be able to be in touch once again by phone or email within several hours. Imagine, then, what it would have been to say goodbye in the eighteenth century to someone traveling thousands of miles away: the fastest transportation then was by sea, and a trip across the ocean took approximately a month—which meant that letters (the only form of distance communication available) would take at least a month to reach their destinations, so it might be several months before you would hear back. If it is hard now to say goodbye to someone traveling thousands of miles away, imagine how much more heart-wrenching it must have been two hundred years ago. Consider also how differently governments—at both the local and the national level—would run when communication could only be face-to-face or by letter. Consider how different the outside would look without the parking lots, freeways, and strip malls that result from our use of cars. In this class we’ll be considering such issues by focusing on communication technologies: we’ll consider differences between written and visual communication; we’ll consider how computer games encourage us to think in certain ways; and we’ll look at peer-to-peer (p2p) technologies and intellectual property rights. You’ll have room to work on and with technologies that matter to you, but what is most important is that we question how we can use communication technologies to shape our relations with others to be as we think they ought to be. Course Projects 1 A Poster Project in which you define “technology” visually (with some words, as needed). You’ll also write an extended definition of “technology”—and compare how the technologies of writing allow us to communicate differently than technologies of visual representation. 2 A Research Paper that investigates a particular technology, its history, current state of development, and its social and political effects and related issues. 3 A Technology Debate Project in which you work in panels debating the merits and ethical questions surrounding a particular technology (such as the web, gene splicing, or ipods). You should be able to use some of the work some of you did in your research paper projects, at least as a starting point. In groups of six, decide on the particular technology you want to research and discuss. Then decide how you want to divide up “sides” or “perspectives” or “stakeholders” around which you will shape the debate. 4 An Instruction Set project. You will design an instruction set for what you consider to be a weird technology. You will perform an audience analysis; plan and lay out a mock-up of the instructions; test them during an in-class workshop; and revise and polish the final set. Course Calendar what to prepare what happens in class Defining technology week 1 day 1 day 2 Introduction to class Naming technologies we use Read Introduction and chapters 1-2 of cda Rhetorical analysis of Web design: the Google and Yahoo search screens Read chapter 10 on posters in cda Start collecting photographs of technologies Analyzing technology advertisements Discuss the technology definition poster assignment Develop statements of purpose for poster week 2 day 1 day 2 Read chapter 9 on visual communication in cda Preliminary design plan for your poster Analyzing type and layout of technology advertisements Feedback to design plans Develop together a rubric for the poster day 1 Draft of poster due Feedback to drafts Write up poster revision plans day 2 Written definitions of “technology” due Discussions of different definitions day 1 Final draft of posters due Feedback to posters day 2 Written reflection on differences between written and visual definitions Discussion about your reflections Discussion about the next section of the course week 3 week 4 How technologies shape and reflect who we are week 5 day 1 Read “How to Read the Periodic Table” Discussion of the reading—and in chapter 14 of cda, and the pages considering it as a rhetorical following it that analyze it rhetorically analysis of different representations of a technology day 2 Read “A Marketable Wonder” in chapter 14 of cda Discussion of reading—and considering it as a rhetorical analysis day 1 Bring in a typed description of a computer game you play Rhetorically analyzing a computer game together Developing a rubric for the rhetorical analysis of a computer game day 2 Read the opening pages to Section 3 of cda on rhetorical analysis, and read the rhetorical analysis of the movie posters Presenting your sketches to each other and getting feeback Looking at another game week 6 Choose a game to analyze, and bring in a sketch of your ideas about how it works rhetorically together day 1 Draft of rhetorical analysis of computer game due Feedback to draft day 2 Final version of rhetorical analysis due Feedback Discussion of next section and project day 1 Read the online interviews about peerto-peer technologies in chapter 16 of cda (at www.ablongman.com/wysocki) Discussion of interviews and of the issues surrounding p2p day 2 Read chapter 6 on research in cda Discussing research Putting together research groups Developing preliminary research questions day 1 Come in with a group research plan Read chapter 8 on oral communication in cda Comparing & enriching plans Discussing interview techniques and interviews as research Planning interviews day 2 No class — a day for groups to research together and carry out interviews week 7 Researching intellectual property rights week 8 week 9 week 10 day 1 Read chapter 7 on written communication in cda Statement of purpose for individual research papers due Discussing how writing differs from other forms of communication Feedback day 2 Interview and research reports due Feedback Read chapter 13 on opinion pieces in Discussing how we express week 11 day 1 cda opinions Design plans for research papers due Feedback to design plans Develop research paper rubric together day 1 Informal report on research paper progress due Discussion about copyright, fair use, and the public domain, based on what you have learned from your research day 2 Draft of research papers due Feedback to drafts Revison plan for paper due at your conference Conferences day 2 week 12 week 13 day 1 day 2 Conferences week 14 day 1 Final draft of papers due Feedback day 2 Reflection due on your learning this semester Class closure