U.S. short code application form
1. Overview
This document presents an application form for the request of a short code in the U.S. The information
you supply will be used to apply for the short code. If the carriers/network operators require additional
information we will contact you accordingly.
Additional information is available at http://www.clickatell.com/pricing/short codes.php.
This application form should be emailed to your point of contact or sales@clickatell.com.
PLEASE NOTE:
 Short codes and services subject to U.S. carrier approval; typical approval time around 8-10
weeks from receipt of completed application and payment from customer.
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Please fill out this form as completely as possible. Insufficient detail, including not answering all
of the questions in an application, is the most common reason for rejection or delay of the
application by the carriers/network operators.
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This application form must be accompanied by an executed short code agreement or delivery
services agreement, together with either a PO or written acceptance of a quote.
2. Recommendations for programs
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Carriers want an excellent user experience for their customers.
Carriers want to ensure the lowest SPAM complaint risk on all programs.
No unsolicited messages should ever be sent to users.
All carriers require a double opt-in model for subscription programs and programs sending sensitive
information.
If multiple messages will be sent to users, an opt-out method via SMS must be implemented.
All short codes must support the mobile-originated keywords ‘HELP’ and ‘STOP’, not case-sensitive.
All messages must be sent with the short code as the sender, even if no response is expected.
Carriers require some method of support via a website, email address, and/or phone number.
Website must include Terms & Conditions with opt-in and opt-out instructions, and support contact.
Page must be accessible and complete by application submission.
See appendix 1: Program Web Page Checklist
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No adult, tobacco or alcohol-related content is allowed.
Please see Clickatell’s Short Code Best Practice Guide for further details and content guidelines.
IMPORTANT, PLEASE NOTE:
IF YOUR ACTUAL PROGRAM DOES NOT MATCH THIS DOCUMENT EXACTLY DURING CARRIER
TESTING, YOUR PROGRAM WILL NOT BE PLACED INTO PRODUCTION MODE BY THE
CARRIERS AND YOUR PROGRAM LAUNCH WILL BE SIGNIFICANTLY DELAYED.
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U.S. short code application form
3. Application form
ACCOUNT INFORMATION:
Company name:
Clickatell client ID:
Sales contact person:
First name:
The person to be contacted
regarding this application
and subsequent enquiries.
Phone number:
Last name:
In international format.
Mobile number:
In international format.
Email address:
Technical contact
person:
First name:
Last name:
Phone number:
In international format.
Mobile number:
In international format.
Email address:
Billing contact
person:
First name:
Last name:
Phone number:
In international format.
Mobile number:
In international format.
Email address:
Billing address:
PO Box:
Provide complete billing
address for your company.
City:
Code:
Country:
Company registration
number:
CONNECTION:
Indicate how will you be connecting
to Clickatell?
For both sending and receiving messages – may
use a different connection method for each – for
more information refer to
http://www.clickatell.com/solutions/developers.php
Callback URL / reply paths:
SMPP
SMTP
FTP
COM Object
XML
HTTP
SMPP:
N/A
HTTP:
How will you receive messages?
Specify which API ID (product)
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Program Name
i.e. Acme Ringtones
Media/Brand Partner
i.e. Sony Music
Short Code
List all that pertain to the program.
i.e. 52717
CSCA Application ID
i.e. 1010448
List if you leased your code from the CSCA yourself. Clickatell will
already have this number if you asked them to lease the code on your
behalf.
Live Date
End date or specify “Ongoing”.
End Date
TYPE OF APPLICATION (indicate all that apply to the program):
Type
Enter selection
Mobile Binary Content (Ringtone, Wallpaper)
Content is not available on Verizon, Alltel, Virgin Mobile, or Cellular
South. Games are not available on T-Mobile.
Interactive TV
Voting
Interactive Radio
Chat is on hold with Verizon.
Chat
In Venue
Alerts
Verizon requires a separate T’s and C’s document that explains
Contest.
Contest
Trivia
Consumer Packaging
Subscription Content
Query Service
Other (Describe below)
PROGRAM DETAILS:
Please provide a summary of the
program:
Would you like this description to
be used in the CSCA public short
code directory?
Please describe how this
program will be marketed:
Thorough description of the program .
YES
NO
If radio, print, or TV, please specify what station, magazine or newspaper.
Include TV, Radio, Print, Packaging,
Outdoor Advertising, Point of Sale,
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U.S. short code application form
and/or Web
Please describe whether this
program will be national or
regional:
Please describe the call to action,
or how the user opts in to the
program:
Please describe the step-by-step
user interaction:
This is the most important detail. Please
use a numbered list. Detail the double
opt-in and follow templates if applicable.
Please note that the maximum length for
MTs is 160 characters.
Specify “National” or “Regional” (specify regions).
Describe the ways the user can opt in:
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Via Website
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Via SMS
(Examples below)
Alert Example (subscription)
Template for Opt-in Via Web
User enters Web site: www.myprogram.com
1.
User enters their phone number and agrees to Ts and Cs.
2.
User is told they will be sent a random code verifying that their
phone is SMS enabled and that the cell phone number is theirs.
3.
Application sends an SMS to user’s phone with the password,
such as:
MT: You have requested myprogram alerts, up to 3
messages/week. Send HELP for help or STOP to cancel.
Your PIN is 238E74D.
4.
User sends inputs PIN and completes sign-up.
5.
Application sends back an MT, such as:
MT: You have subscribed to myprogram alerts. Send STOP to
opt-out. Send HELP for help. Info at www.myprogram.com.
Std/other charges may apply.
Template for Opt-in Via Mobile Phone
1.
User sends <keyword> to <short code>
2.
User is sent first opt-in SMS stating:
MT: Myprogram, up to 3 messages/week.Reply with Y to
confirm. Send HELP for help, send STOP to opt-out. Info at
www.myprogram.com. Std/other charges may apply.
First MT must clearly state the program sponsor and/or Service name,
frequency of messages and that the user MUST respond affirmatively to
complete activation.
3.
User sends back Y.
MO: Y
Per carrier requirements, user must respond with any of the following
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keywords: Yes, Y, Go, Okay, OK, Accept, Agree.
4.
Application sends back an MT, such as:
MT: You have subscribed to myprogram alerts. Send STOP to
opt-out. Send HELP for help. Info at www.myprogram.com.
Double opt-in is required; the 2nd MT must disclose opt-out information
and a HELP command.
Alert Message Flow
Application will send an info alert to user.
MT: Myprogram today’s alert. Send STOP to opt-out. Info at
www.myprogram.com.
Query Service Message flow
User will send an MO to the application.
MO: Weather 94103
MT: The weather in San Francisco is partly cloudy. Std/other charges may
apply.
Please describe how the user
opts out:
Please describe how the user
gets support:
Include web, email, or phone support
methods. Describe how the customer
learns of the support model.
Opt-Out
All 5 opt-out keywords must be recognized to terminate the service.
Keywords must not be case-sensitive.
1.
If a user sends END, STOP, QUIT, CANCEL, or UNSUBSCRIBE into
the short code, then the user will be opted out from the service.
2.
User receives back standard rate MT stating: (Ex) “Myprogram: Thank
you. You have been opted-out of our system. Email
support@myprogram.com for more info.”
Website: http://www.myprogram.com
Email: Support@myprogram.com
Toll-free Number: 1-800-888-8888
Company Address: Required by T-Mobile
The website must be program specific and working at the time of application.
Please see Appendix 1 for details.
Help
In Help MT must include: Program sponsor/Service description, Contact
details (website with contact form, e-mail or toll-free number), pricing terms
of the service (Std/other charges may apply), opt-out info (send stop).
Copyright  2006 Clickatell
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User sends in keyword “HELP” to short code (not case sensitive)
2.
User receives standard rate MT message stating: (Ex)
“Myprogram: For more info on myprogram visit www.myprogram.com or
call 1800-123-4567. Send STOP to opt-out. Std/other charges may
apply.”
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U.S. short code application form
TESTING PLAN (all programs must provide a testing date):
Date for testing:
This is the date that the
carriers will plan to test you
application on. The application
must work according to this
program document on this
date.
Testing plan:
Step-by-step description of
how the carriers should test
your program. I.e. carrier
should send keyword “PLAY”
to short code and follow
directions.
Opt In
MO:
MT:
Sample program usage
MO (if applicable):
MT:
Opt Out
MO: Stop
MT:
MO: Help
MT:
Date for production:
This is the date that the
program is slated to go live for
commercial use by users.
TRAFFIC PROJECTIONS (across all carriers)
Potential audience size:
Users who will see the call to action.
Estimations Required
All traffic projections are measured on a per month basis
Example: 500,000 exposed per month
Take Rate (%):
Estimated percent of users who will respond to call to action.
Number of MO messages:
Per day, week, or month
Number of MT messages:
Per day, week, or month
Example: 3% Take Rate
Example: 15,000 users per month (500,000 * .03)
Example: 1 MO per user per month
Example: 15,000 per month (15,000 * 1)
Example: 2 MT’s per user per month
Example: 30,000 per month (15,000 * 2)
Will there be spikes in traffic?
Yes, no, mixed
What is the estimated peak traffic?
Per second, minute, hour
What time will spikes occur?
Days, times, dates, schedules
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Program Web Page Checklist
Please ensure your program-specific web page includes the following carrier requirements:
A link from the main page to 1) the Terms and Conditions and 2) a Contact Us page
In the Terms and Conditions, include information about each of the following. Please customize these
examples for your application and use your production short code on the page.
How to Opt-in: “To opt-in or subscribe to our service, you can register from our
website, or text “JOIN” into <short code> and we’ll guide you through the process from your
mobile phone.”
How to Opt-out: “To opt-out from our SMS service, you can text “STOP” into <short
code> from your mobile phone and we will unsubscribe you from our SMS text messaging
service immediately. You will not receive any additional messages until you re-register on our
website.”
How to get help or support: “To get help, email us at support@xyz.com, or call our
toll free number at 888.888.8888. From your mobile phone, you may request our contact
information at any time by texting HELP into <short code>.
Pricing: “Standard/other charges may apply.”
List of supported carriers:
Alltel
AT&T Mobility (Orange & Blue)
Bell Mobility
Boost CDMA (Sprint Nextel)
Boost iDEN (Spring Nextel)
Cellcom
Cellular South
Centennial
Cricket Communications
East Kentucky Network
Farmers Wireless
Immix Wireless
MetroPCS
nTelos
Rural Cellular Corporation
Sprint Nextel iDEN
Sprint Nextel CDMA
Suncom
T-Mobile USA
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U.S. Cellular Corp
Verizon Wireless
Virgin Mobile USA
West Central Wireless
The Contact Us page on your website should include:
Support email address
Toll free telephone number (if you have one)
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