Fantastic exhibition, fantastic hairstyles and make-ups, fantastic shows,
fantastic visitors – the 15th edition of
the LOOK Hairdressing Forum and
beautyVISION Cosmetics Forum can
be summarized only in such a way.
The success of the Fairs is also
reflected in the number of visitors
who decided to see the exhibition on the cold but sunny April weekend. 18.5 thousand
people came to the area of MTP on April 18 and 19 to take part in the feast of beauty.
The exhibitors prepared an extensive range of cosmetics for face and body care and
make-up, hair colouring and styling preparations, as well as hairdressing and cosmetic
equipment, together with nail decoration devices. The visitors also had an opportunity
to make use of not only free counselling, but also free make-ups made by make-up
artists.
On the first day of the event, the
Fair
guests'
focused
attention
primarily
on
was
the
KREATOR contest, in which, for
the 13th time already, the
young,
talented
hairdressers
could let their imagination run.
The
KREATOR
contest
surprised us positively once
again.
Firstly, due to the number of participants - 82 (in some categories it was impossible to
have them all on one stage together). Secondly, due to the ingenuity and creative
inventiveness exhibited by the contestants. This year's edition of the competition
included as many as 6 categories, in which young hairdressers competed for the title of
KREATOR 2015 (the Creator of 2015). The most spectacular and popular competition
proved to be the ART & HAIR one, in which the main theme was Marie Antoinette, and
contemporary variations on her
styles
were
Unusually
truly
skilful
brilliant.
contestants
from Belarus turned out to be a
great surprise for us, as they won
in two categories – in the male
styling NEW LOOK the winner
was Aleksandr Panasiuk, and in
the CRAZY KIDS HAIR one –
Tatiana Yukhovich. Aleksandr Panasiuk was also the winner of the Grand Prix of the
MTP President, which was PLN 2,500. The emotions on the stage were enormous, and
each of the stylings was original and intricately made.
Simultaneously with the shows on the Main Stage – for the entire duration of the Fair –
the presentations by companies and brands were held in the Speaker's Corner COLOR
and WHITE zones. In the former, the presentation was related to cosmetics and
treatments for body care, while in the latter zone the issues concerning the latest trends
in make-up or nail decoration were discussed. On Saturday, the Shedor brand
ambassador – actress Magda Kumorek – appeared as a guest on the Speaker's Corner
WHITE stage. Magda disclosed her way of life in harmony with herself and a few secrets
on the topic of external and internal beauty.
On both days of the Fair, the 2nd Nails
Olympic Show Championship was held, in
which the contestants competed in four
disciplines - Hybrid Manicure, Nails Beauty
Salon and Pink&White Salon, which in turn
was divided into the gel and acrylic category. The main juror in this year's championship
was Vincenzo Russello - last year's Beauty Dusseldorf world champion, and the contest
was attended by over 80 participants.
On Sunday, the LOOK and beautyVISION Fair focused on teaching. The Problematic Skin
Treatment and Care Congress and the Podology Congress were held, and they enjoyed
great popularity among the industry professionals. Hairdressing profession teachers had
an opportunity to participate in the conference which was a response to a number of
problems they face.
Young hairdressers and beauticians had a chance to become Polish champions. The
hairdressing industry representatives were fighting to win in the Polish Open
Hairdressing Championships and the Open Hair Extension and Compaction
Championship, while the stylists competed in the Open Polish Championship in
Professional Make-up.
On the second day of the Fair,
the main attraction on the Main
Stage was a show by a London
TONI&GUY
Academy.
The
Linden Avenue was filled with
the audience who wanted to see
the latest Lexicon collection by
the best stylists from the TONI &
GUY team. The show turned out
to be an amazing performance
both in terms of hairstyles and costumes, as well as choreography. We could all
feel the atmosphere of the LONDON FASHION WEEK.
The programme of the event was so extensive that there was something special for
everyone. The shows on the Main Stage and at the exhibitors' stands attracted the
attention not only of professionals, but also clients of hairstyling and beauty salons.
While observing the presentations of the latest trends in haircut, styling or make-up,
beauticians and hairdressers surely found some inspiration for their work in salons to
be able to offer their clients the most fashionable styling and innovative beauty
treatments.
Another edition of LOOK & beautyVISION is over now; we would like to thank all
exhibitors, visitors and championship participants for their participation in the event.
See you next year!
Please follow our website – photos and competition results coming soon!
Poznań, April 20, 2015.