Appendix B:
Table B.1
Top activities of international visitors to Victoria
Top activities of international visitors to Victoria (% of visitors)
All
internat.
Rank
‘Tier 1’ Countries
‘Tier 2’ Countries
CHN
NZ
UK
USA
India
Mal
Kor
HK
Can
Ger
Sing
Jap
Activities
%
%
%
%
%
%
%
%
%
%
%
%
%
1
Eating out at restaurants
70
49
66
70
70
63
80
75
80
63
44
81
61
2
Sightseeing/looking around
64
64
50
62
60
70
60
79
62
52
56
65
70
3
Go shopping (pleasure)
55
55
48
45
49
54
66
67
48
37
25
62
47
4
Go to the beach
30
34
25
30
24
33
25
44
24
26
27
37
25
5
Pubs clubs discos etc.
27
-
27
35
24
20
16
26
-
28
25
-
14
6
Go to markets
27
15
22
19
28
39
45
35
29
15
16
33
27
7
Visit national parks or State parks
27
46
15
21
22
20
24
44
19
19
26
25
23
8
Visit museums or art galleries
21
24
17
17
21
-
15
28
20
-
16
-
18
9
Visit historic buildings/sites
22
44
13
18
20
-
15
37
-
-
15
-
10
10
Visit botanical or other public gardens
22
33
12
17
21
-
18
37
-
12
12
16
13
11
Visit casinos
16
33
7
8
11
-
15
27
17
-
-
17
16
12
Visit wildlife parks/zoos/aquariums
14
-
9
14
17
-
14
20
-
-
9
-
24
13
Tourist trains
13
8
-
-
-
-
11
15
-
-
6
-
10
14
Go on guided tours or excursions
10
13
-
10
15
-
-
17
-
-
-
-
19
15
Bushwalking or rainforest walks
11
13
9
12
9
-
-
-
-
-
24
-
-
(continued next page)
APPENDIX B: TOP ACTIVITIES OF INTERNATIONAL VISITORS TO VICTORIA
199
Table B.1
Top activities of international visitors to Victoria (% of visitors) (continued)
All
internat.
Rank
‘Tier 1’ Countries
‘Tier 2’ Countries
CHN
NZ
UK
USA
India
Mal
Kor
HK
Can
Ger
Sing
Jap
%
%
%
%
%
%
%
%
%
%
%
%
%
Attend movies/cinema
9
-
9
-
-
-
-
-
-
-
8
-
-
Attend theatre/concerts etc.
7
-
8
-
-
15
10
-
-
-
-
-
-
Visit wineries
6
-
-
-
11
-
-
-
-
-
-
-
14
Attend an organised sporting event
5
-
-
10
-
-
-
-
-
-
-
-
Visit farms
4
11
-
-
-
-
-
-
-
5
-
-
Visit amusements/theme parks
4
-
-
-
-
-
-
14
-
-
-
-
-
Visit the outback
1
9
-
-
-
-
--
-
-
-
-
-
-
CHN
NZ
UK
USA
India
Mal
Kor
HK
Can
Ger
Sing
Jap
Overnight visitors (000s), year ending March 2010
157.6
232.5
202.6
132.3
51.9
76.3
31.1
43.3
33.4
60.4
74.4
38.7
% Annual average growth 2000–2010
+14.5
+4.9
+2.9
+0.4
n/a
+7.3
+6.4
+4.1
+3.3
+1.0
+0.6
-6.2
% Change 2009–2010
-3.4
+2.0
+0.8
+8.4
+17.4
+34.6
-10.9
+11.5
-15.2
+2.5
+5.0
-7.1
Activities
Other activities
Volume of visitors and growth rates
Notes: Activities of visitors from countries are based on 3 years to December 2009. Shaded areas indicate activities that visitors—from a country—are substantially
more likely (shaded green) or less likely (shaded red) than the average international visitor to have partaken in during their visit to Victoria. Not all countries
had data for 15 activities.
Source: Table compiled by VCEC from international market profiles prepared by the Tourism Victoria Research Unit (Tourism Victoria nd).
200
UNLOCKING VICTORIAN TOURISM