Both videos are animated and center around fruit characters with big, googly-eyed head/body
units in the appropriate shapes, tiny limbs, and shirts or jackets that demarcate which fruit they
are (eg. the strawberry has a red sweatshirt with yellow seeds).
In the first, a strawberry is working on white furniture with tools from a box labeled "BLAND."
Another strawberry walks in, jumps as if in horror, then runs into his own, identically white
room next door in the brick building. Both throw their furniture out the window, where it falls by
three watermelon dancing around a tree and holding bottles of Fuze. The strawberries and a
bunch of watermelon are shown nailing together bits of furniture, then the camera pans out to
show that they're building and painting a huge, multi-colored treehouse. A strawberry and a
watermelon clink their bottles of Fuze Slenderize Strawberry Melon together in the foreground
while a voiceover says, "It's better when you mix things up! Fuze Slenderize Strawberry Melon.
Fruit flavors, nutrients, fifteen calories per bottle."
Second video: A peach and a mango walk together into a room coded as a high school gym:
basketball hoop, wooden floor, white walls, and bleachers. Different school clubs have set up
small, white, labeled booths that look like Lucy's psychiatry set-up in Peanuts. The two friends
walk past Philosophy Club, Track Club and Pre-Med Club; each booth contains three students of
the same fruit as one another. Finally, the peach and mango tap their feet and scratch their heads,
then look at each other and erect a booth with a colorful sign that says "i'm NOT in your club
club." They throw similarly colorful water balloons from a white bowl at the other booths,
starting a fight in which the types of fruit unseparate themselves and knock their booths over.
Satisfied, the peach and the mango stand back from the fight in front of their still-standing booth
and clink their bottles of Fuze Peach Mango together while a voiceover says, "It's better when
you mix things up! Fuze Peach Mango. Fruit flavors and nutrients in every bottle."