Dr.Hauschka Med PRESS INFORMATION Dry skin: Keep skin moisturised throughout the winter with Dr.Hauschka Med ice plant products Bad Boll/Eckwälden, 12 February 2016/sroe – As the temperatures fall outside and the heaters are turned up indoors, the skin is the first to feel the consequences. The change of seasons is not a major problem for healthy skin. Very dry or hypersensitive skin, on the other hand, is often adversely affected by the dry air – itchiness and redness become even worse. At times like this, it can help to refrain from wearing clothing made of synthetic materials, to make certain that the air indoors is not too dry and to avoid unnecessary stress. In addition, it is very important to give the skin the care it needs. Two products, specially designed for the needs of very dry, itchy and flaky skin, provide relief: Dr.Hauschka Med Ice Plant Body Care Lotion for everyday skin care and Dr.Hauschka Med Intensive Ice Plant Cream for treating areas of particularly dry skin. The right skin care Healthy skin serves an important function as a boundary to the external world. In cases of very dry or hypersensitive skin, this natural barrier function is disrupted. During the cold season, it is therefore all the more important to provide the skin with fortifying care so that the dry winter air does not exacerbate itchiness, redness and flaking. Dr.Hauschka Med Ice Plant Body Care Lotion and Dr.Hauschka Med Intensive Ice Plant Cream are specially formulated for very dry skin. The central component of both unscented care products is the Dr.Hauschka PR Office Contact: Inka Bihler-Schwarz WALA Heilmittel GmbH, Public Relations, 73085 Bad Boll / Eckwälden, Germany Phone: +49 (0)7164 930-603, Fax: +49 (0)7164 930-266, inka.bihler@wala.de Page 1 of 6 100% pure, freshly pressed juice of the moisture-rich and robust ice plant, which soothes and cares for the skin while relieving itchiness and redness. A combination of various high-quality natural oils – for example from jojoba fruit, sesame seeds or almonds – forms a creamy foundation which is absorbed readily by the skin while providing additional protection for the outer layer (epidermis) without leaving behind a greasy film. Both Dr.Hauschka Med ice plant skin care products were developed in cooperation with experienced dermatologists, are free from synthetic dyes and preservatives and are also very suitable for children. The outstanding effectiveness and tolerability of both products was verified in clinical dermatological tests conducted by an independent testing institute. Dr.Hauschka Med Ice Plant Body Care Lotion Dr.Hauschka Med Ice Plant Body Care Lotion is a basic care product that can be used every day to fortify the skin’s own powers of defence and natural barrier function. At the same time, it reduces the feeling of tightness, helps to prevent itching and leaves the skin feeling soft and smooth. Ingredients: Water/Aqua, Mesembryanthemum Crystallinum Extract, Glycerin, Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Manihot Utilissima (Tapioca) Starch, Beeswax/Cera Alba, Lanolin, Lysolecithin, Mangifera Indica (Mango) Seed Butter, Butyrospermum Parkii (Shea Butter), Daucus Carota Sativa (Carrot) Root Extract, Sucrose Stearate, Sucrose Distearate, Chondrus Crispus (Carrageenan) Extract, Glyceryl Stearate, Hectorite, Xanthan Gum, Stearic Acid, Amyris Balsamifera Bark Oil, Rosmarinus Dr.Hauschka PR Office Contact: Inka Bihler-Schwarz WALA Heilmittel GmbH, Public Relations, 73085 Bad Boll / Eckwälden, Germany Phone: +49 (0)7164 930-603, Fax: +49 (0)7164 930-266, inka.bihler@wala.de Page 2 of 6 Officinalis (Rosemary) Leaf Extract, Sodium Stearoyl Lactylate. Dr.Hauschka Med Ice Plant Body Care Lotion comes in a 200-ml pump dispenser for €23.00 (recommended retail price). Dr.Hauschka Med Intensive Ice Plant Cream Dr.Hauschka Med Intensive Ice Plant Cream was developed specially for treating problem areas of skin, for example on the face, the crook of the arm or the hollow of the knee. This product helps particularly dry areas of the skin prone to flaking, itching and irritation to return to a natural oil and moisture balance while eliminating itching. Dr.Hauschka Med Intensive Ice Plant Cream reduces the sensation of tightness and fortifies the natural barrier function of the skin. It is applied to the affected areas one or more times a day as needed. Ingredients: Water/Aqua, Mesembryanthemum Crystallinum Extract, Persea Gratissima (Avocado) Oil, Glycerin, Mangifera Indica (Mango) Seed Butter, Alcohol, Tricaprylin, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Sesamum Indicum (Sesame) Seed Oil, Lanolin, Cetearyl Alcohol, Bentonite, Butyrospermum Parkii (Shea Butter), Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Amyris Balsamifera Bark Oil, Lysolecithin, Glyceryl Oleate, Xanthan Gum. Dr.Hauschka Med Intensive Ice Plant Cream comes in a 50-ml tube with pump dispenser for €21.00 (recommended retail price). Additional tips to keep winter from “getting under your skin”: Dr.Hauschka PR Office Contact: Inka Bihler-Schwarz WALA Heilmittel GmbH, Public Relations, 73085 Bad Boll / Eckwälden, Germany Phone: +49 (0)7164 930-603, Fax: +49 (0)7164 930-266, inka.bihler@wala.de Page 3 of 6 The right clothing Synthetic materials and certain detergents can irritate skin that is extremely dry. For this reason, people with dry skin should test different materials to see what they best tolerate and be certain that their clothing is always rinsed thoroughly after washing. Cotton, silk and linen are usually the least irritating to the skin. In addition, the German Skin and Allergy Foundation in Bonn suggests that people should wear several layers of breathable clothing instead of clothes made from heavy materials. This prevents the sweating caused by excessively warm clothing that can lead to increased itchiness. The right climate indoors The right level of moisture in the air is especially important for people with very dry or hypersensitive skin. As a general rule, when the room temperature is between 20 and 22 degrees Celsius, a relative humidity of 40 to 60 percent is recommended. In order to achieve this, it is important to air the room correctly. In the winter, windows should be opened wide for a short period of time only. This allows less moisture to escape to the outside. Humidifiers also reduce the risk of the skin drying out. Take care of oneself The skin reflects our inner spirit and the way we live. Stress and aggravation can have an effect on the health of the skin, as can poor nutrition or insufficient exercise. Stress-prevention techniques, for example movement therapy with curative eurythmy, can help to restore the balance of power within the body. Reliable relief for itchy skin Starting in November, Ice Plant Body Care Lotion and Dr.Hauschka PR Office Contact: Inka Bihler-Schwarz WALA Heilmittel GmbH, Public Relations, 73085 Bad Boll / Eckwälden, Germany Phone: +49 (0)7164 930-603, Fax: +49 (0)7164 930-266, inka.bihler@wala.de Page 4 of 6 Intensive Ice Plant Cream will join forces. Each original product will come with a free trial size of the other preparation. This winter, dry skin doesn’t stand a chance. Dr.Hauschka PR Office Contact: Inka Bihler-Schwarz WALA Heilmittel GmbH, Public Relations, 73085 Bad Boll / Eckwälden, Germany Phone: +49 (0)7164 930-603, Fax: +49 (0)7164 930-266, inka.bihler@wala.de Page 5 of 6 WALA Heilmittel GmbH – Nature’s treasures transformed for you “Nature’s treasures transformed for you” – this has been WALA Heilmittel GmbH’s guiding principle ever since the company was founded in 1935. WALA harnesses the rhythms of polarities such as warmth/cold and light/darkness for its range of personal and health care products. These compositions are based on natural substances that, wherever possible, are obtained from organic sources and under fair conditions. Today, the foundation-owned company exports WALA Medicines and Dr.Hauschka Skin Care products to over 40 countries. WALA employs approximately 700 people and generated sales of €98 million in 2009. Dr.Hauschka Med products are available from authorised retailers, including natural food stores, natural beauty shops, department stores, perfume stores, pharmacies and Dr.Hauschka Estheticians. The WALA and Dr.Hauschka Service Team will be pleased to give you the names of suppliers in your region or answer any other questions. They can be reached by phone at +49 7164 930 181 Monday to Friday between 8 a.m. and 5 p.m. Further information on natural skin care can be found at www.naturalbeauty.de. www.wala.de www.dr.hauschka-med.de/english WALA®, WALA Logo®, viaWALA®, Dr.Hauschka Med®, Dr.Hauschka®, Dr.Hauschka CulturCosmetic®, CulturCosmetic® and Dr.Hauschka Design are registered trademarks of WALA Heilmittel GmbH. Dr.Hauschka PR Office Contact: Inka Bihler-Schwarz WALA Heilmittel GmbH, Public Relations, 73085 Bad Boll / Eckwälden, Germany Phone: +49 (0)7164 930-603, Fax: +49 (0)7164 930-266, inka.bihler@wala.de Page 6 of 6