1
THE CORPORATION OF THE TOWN OF SOUTH BRUCE PENINSULA
Being a By-law to authorize the Mayor and Clerk to Sign promotion agreement with Blackburn Radio
WHEREAS the Corporation of the Town of South Bruce Peninsula wishes to promote the Wiarton Willie Festival and the Town of South Bruce Peninsula through radio broadcasting.
NOW THEREFORE THE COUNCIL OF THE CORPORATION OF THE TOWN
OF SOUTH BRUCE PENINSULA ENACTS AS FOLLOWS:
1) THAT the Mayor and Clerk are hereby authorized to sign the promotions agreement with Blackburn Radio.
2) THAT a copy of the agreement as referred to herein shall be attached hereto and form part of this by-law.
READ a FIRST and SECOND time this 29 th day of JANUARY, 2007.
MOVED BY _____________________
_______________________ MAYOR
SECONDED BY __________________
_______________________ CLERK
READ a THIRD time and FINALLY PASSED this 29 th day of JANUARY, 2007.
MOVED BY _____________________
_______________________ MAYOR
SECONDED BY __________________
_______________________ CLERK

Sauble Beach Winterfest: Friday, January 26 th – 27 th , 2007
Wiarton Willie Festival: Friday, February 2 nd – 4 th , 2007
Concept: Promote Sauble Beach Winterfest “Wake Up Willie Battle of the Bands” on 94.5
The Bull through event sponsorship using on-air liners and providing an event host. A live interview on 94.5 The Bull will be used to recap all the upcoming
Sauble Winterfest proceedings as well.
Promote the Wiarton Willie Festival on 94.5 The Bull, 101.7 The One and AM
920 through on-air liners and recorded promos. Highlight 94.5 The Bull and 101.7
The One’s involvement by creating and executing a promotion specifically targeted towards this event including a live broadcast from Wiarton on prediction morning.
Execution: The Bull – A day with The BULL at The Wiarton Willie Festival … Listeners are encouraged to listen in for the cue to call leading up to the festival to qualify to win a 1-night stay with accommodation in Wiarton the night prior to the
Wiarton Willie Festival prediction day. The lucky winner will get to co-host along side The Bull Pen as they wait to see if Willie will see his shadow or not. This lucky winner will also get a Wiarton Merchandise Package. Winner will be announced Friday, January 26 th
.
101.7 The ONE – Winter Fun Contest
… It’s time for our listeners to get out in the snow and have some fun with their families! The One will encourage families to send in their digital photos of their outside adventures. We’ll be posting their family pics on our website (anything from kids snow sculpting their own Wiarton
Willie to just having fun playing). We’ll announce the lucky winner on prediction morning at the Wiarton Willie Festival. The winner will receive a 1-night stay in
Sauble Beach for a family of four and a Wiarton Merchandise Package.
to supply:
Wake Up Willie Battle of the Bands (Sauble Winterfest)

Announcer to host show
Value: $450.00

Interview with organizer summarizing all Sauble Winterfest activities
Value: $150.00

3 live on air liners daily January 15 – January 26 for a total of 36 mentions
Value: $540.00
Wiarton Willie Festival

3 live on air liners daily January 15 – February 1 for a total of 54 mentions
Value: $810.00

6 x :60 recorded promos daily January 15 – February 1 for a total of
108 mentions
Value: $6,480.00

Live interview during the morning show with organizing member

3
Value: $400.00

Live remote: Bullpen to broadcast morning show on site
Value: $2,500.00

The winner of the Bull Contest to Co-host with morning show
Value: $3,000.00

Website exposure during the entire campaign period
Value: $1,200.00
to supply:
Winterfest & Wiarton Willie Festival

4 live on air liners daily January 18 – February 1 for a total of 56 mentions
Value: $840.00

3 x :30 recorded promos daily January 15 – February 1 for a total of
54 mentions
Value: $2,700.00

Live interview during the morning show with organizing member
Value: $400.00

Live remote: 101.7 The One morning show to broadcast on site
Value: $2,500.00

Website exposure during the whole campaign
Value: $1,200.00
to supply:
Winterfest & Wiarton Willie Festival

3 live on-air liners daily January 15 – February 1 for a total of 54 mentions
Value: $810.00

Interview with organizing member
Value: $200.00

Website exposure during the entire campaign
Value: $1,200.00
to provide:
Sauble Winterfest

Recognize The Bull as the presenting sponsor for the Battle of the Bands

Our logos to be placed and mentioned on any related advertising material (posters, print ads, website, name mentions)

Food and beverage available for host

Give exclusive onsite vehicle and broadcast privileges to The Bull

Wiarton Willie Festival

Recognize The Bull, The One and AM920 as sponsors at the festival

Our logos to be placed and mentioned on any advertising material (posters, print ads, website)

Give exclusive onsite vehicle and broadcast privileges to 94.5 The Bull and 101.7
The One

Ability to announce contest winner names from main stage day of

2 merchandise packages for contesting on prediction day

94.5 The Bull Contest Prize: 1-Night stay and accommodation package in Wiarton for
The Bull winner (on the Thursday night before festival)

The 101.7 Contest Prize: 1-Night stay and accommodation package in Sauble Beach
(for four) for The One winner (to be used anytime)

Minimum $1200.00 in advertising, to be split between FM 102 and The Bull as follows:

FM 102/The Bull each: 3/day Jan 23-27 [7am-7pm]
TOTAL NO CHARGE PROMOTIONAL VALUE:
$25,380+
___________________________
Jen Voisin
Community Marketing Representative
____________________________ Clerk
____________________________ Mayor
Town Of South Bruce Peninsula
Wiarton Willie Festival