SMALL VISITOR ATTRACTION OF THE YEAR
(UNDER 50,000 VISITORS PER YEAR)
Enter your business name here
This award is for Visitor Attractions with less than 50,000 visitors per year. This
award covers venues that can be visited within its published opening times and
offers visitor activities as part of its overall experience. Attractions will be judged on
the overall quality of the experience provided.
1. Who Can Enter?
This category covers visitor attractions of all kinds, including attractions that offer pre-booked
tickets, museums, interpretation centres, theme parks, historic houses, castles and gardens.
Venues that are open on specific days of the year for special events i.e. sporting events such as
race days cannot be classified as a true visitor attraction and would not be eligible for entry.
Please state which months of the year, if any, your attraction is closed.
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Name
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Name of property/Business
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Date the Business was established……………………………
Address
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Telephone
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Email
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Website
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Participation in any relevant schemes eg VAQAS
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The answers to the following questions form the basis of your submission to the White Rose
Awards 2015. Supporting documentation is helpful to illustrate your answers and may include
visitor feedback, extract from promotional material, sample leaflet, quality images etc.
IMPORTANT – please restrict your supporting documentation to 6 carefully selected pieces
and include them in separate plastic inserts at the back of your application form. By
inserting them back to back you will effectively be showing 12 pieces
PLEASE STATE IN NO MORE THAN 150 WORDS WHY YOU THINK YOUR BUSINESS
SHOULD WIN THIS AWARD
We believe that our business should win this award ………
2. Commitment to Excellence
Customers should experience a high level of customer service throughout their visit. Any problems
that arise should be dealt with effectively and to the customer’s satisfaction.
1. Please highlight any methods of collecting customer feedback such as exit/online
surveys.
2. Where appropriate, the judges will be looking for information that is presented in a
creative way and pitched at the correct level for its audience. Provisions should be
made for overseas audiences – please mention below how you address these
needs.
3. Give a brief history of your visitor attraction and the length of time in operation.
Answer: (strictly max 150 words, any words above this limit will not be considered)
4. How many people visited your attraction during the last 12 month period? Please
give a breakdown of the percentage that visited from within Yorkshire and those
from outside the county. A percentage of overseas visitors will also be useful if
available.
Answer: (strictly max100 words, any words above this limit will not be considered)
5. List the specific improvements that have been made to your attraction to enhance
the visitor experience and what effect they have had on your business. These
improvements should have been made within the last two years.
Answer: (strictly max 300 words, any words above this limit will not be considered)
3. Investment in Staff Training and Development
Staff should have completed customer service training courses or the establishment should have
participated in awards for good practice. Please identify in your answer any schemes or awards for
either the establishment or individuals. The judges will be looking for examples of how the training
has been put into practice and how it has improved services to customers. Investment in training
must have taken place within the last three years. Investment is defined as investment of money
and/or time.
1. What investment has been made in staff training and development? This
investment must have been made within the last three years. How has the training
improved the experience of visitors to your attraction?
Answer: (strictly max 300 words, any words above this limit will not be considered)
4. Creative and Effective Marketing
The judges will be looking for initiatives and fresh ideas introduced in the last two years which have
attracted new or repeat visitors. Information should be included on the success of these initiatives.
Promotional information and websites should be of a professional standard with detailed, accurate,
clear and up-to-date information.
1. Explain briefly how you attract new and/or repeat visits, including any of your
creative marketing campaigns. What impact did this have on business? For
example, increase in visitor numbers, customer satisfaction etc.
Answer: (strictly max 300 words, any words above this limit will not be considered)
Judging Process
Please read thoroughly
Your entry will be judged on the clarity and relevance of your answers to the questions in this
application form. We only require 6 relevant pieces of supporting documentation to support
and enhance your answers. Please bear in mind, the judges have approximately 200 applications
to read through and to assist them it is imperative that you do the following :
1. Use a lightweight plastic A4 ring binder file (not a lever arch file).
2. Put your 6 pieces of supporting documentation after the individual pages of the application
form in separate plastic file inserts. By inserting them back to back you will be able to show
12 pieces.
3. Make your application easy to read. Place the individual pages of the application form
and supporting documentation into separate plastic inserts as this prevents the judges
from having to remove information when they assess your entry. The Judges will also look
at your website and social media to help to get a feel for your business.
4. Remember – write your answers with the same PASSION you feel for your business!
Please note : the judge’s decision is final and no correspondence will be entered into regarding the
outcome of the final awards decision.
If you are unsure about any aspect of the WRA process, please call Kim on 0773 828 3739