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© St. Louis Earth Day 2010, 2012, 2013, 2014
Recycling On the Go
Promotional Material
IMPORTANT:
Please read the following templates for promotional content carefully so that
the information that you share publicly is accurate for your event. This
information is intended to act as an outline to help you prepare promotional
materials that share your green goals.
By using content from this document in your promotional materials, you are
agreeing to tailor information only as appropriate to your event. St. Louis Earth
Day is not responsible for false claims if information is used that is not accurate to
your event.
Furthermore, if you are not using the Recycling On the Go program, you may
not use our logo or name in your promotional content.
WEBSITE CONTENT
Our Commitment to Green Events
Facilitated through partnership with St. Louis Earth Day and their Recycling On the Go event-greening
program (www.stlouisearthday.org).
Introduction:
[Event name/organizing group] is committed to incorporating sustainable practices to reduce the
environmental impact of this year’s event. Our goal this year is to [summarize areas of sustainability,
such as “Our goal for 2013 is to reduce our energy consumption and send less waste to area landfills.”].
To date, we have diverted [fill in data from ROG Event Reports from previous years or omit if this is the
first year] from area landfills by collecting recyclable [and compostable] materials from both event
attendees and vendors.
The following is an example that appears on www.stlouisearthday.org to describe “Event
Sustainability” at the St. Louis Earth Day Festival. You, too, should highlight your achievements and
goals in the following areas, as applicable. Please see Green Event Toolkit for a comprehensive guide
to how you can incorporate sustainable measures under each of the following categories.
Leading by example for events in the St. Louis region.
St. Louis Earth Day is committed to providing the highest level of environmental stewardship possible at
our Festival. We set the bar for sustainability through the following actions:
4168 Juniata Street, Suite 4  St. Louis, MO 63116  314.282.SLED
www.stlouisearthday.org
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© St. Louis Earth Day 2010, 2012, 2013, 2014
Event Vendors & Purchasing:
We use locally-owned businesses and vendors for our rentals, services and product purchases whenever
possible.
Our recycled stock print materials are Forest Stewardship Council (FSC). Our local printer, The
Advertisers Printing Company, uses soy and solvent-free inks and emission-free coatings. They hold
Rainforest Alliance and Sustainable Green Printing Partnership (SGP) certifications and offset 100% of
their energy use through Ameren Missouri’s PurePower program.
Merchandise:
T-Shirt and water bottle sales help sustain St. Louis Earth Day programs.
T-Shirts: Event t-shirts are either 100% organic cotton or an organic cotton/post-consumer P.E.T.
recycled polyester blend, printed locally by Regal Midwest ($15).
Water Bottles: Recyclable AND made from Recycled-content. BPA-free. THE alternative to bottled water.
(Bottled water is banned at the St. Louis Earth Day Festival, and there are plenty of facilities for eventgoers to refill their water bottles.) Available as an Earth Day Challenge prize or for purchase at the Info
Booth ($3).
Our Earth Day Challenge awards eco-friendly gifts like CFLs, Dr. Bronner’s and reusable bags while
encouraging attendees to make positive environmental behavior changes, all of which have been
donated by Earth Day vendors and sponsors. They showcase green products and services available in the
area.
Education:
A lot of consideration is devoted to selecting the educational exhibitors that will provide programming
at each Festival. Event-attendees can learn everything from how to create works of art (Teachers’
Recycle Center) and fun items like cigar box guitars (Green Strum Project) and kaleidoscopes (SCOSaG),
to how to create natural habitat or conservation projects in your own back yard (MO Dept. of
Conservation, Deer Creek Watershed Alliance and MO DNR).
Attendees young and old have learned about where their food comes from (Chipotle Cinema, SlowFoods
and the Eastern Missouri Beekeeping Association), how to interact with wild animals in a respectful
manner (Wildlife Center of Missouri) and how to complete home improvements to increase energy
efficiency and conservation (Ameren Missouri and EarthWays Center)… and so much more!
Waste:
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Recycling and compost services are available to everyone who comes to the Festival, sponsored
by our Recycling On the Go program. By implementing our event-greening Recycling On the Go
program, 89% of the waste produced at the 2011 Festival was diverted from the landfill (49
4168 Juniata Street, Suite 4  St. Louis, MO 63116  314.282.SLED
www.stlouisearthday.org
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© St. Louis Earth Day 2010, 2012, 2013, 2014
cubic yards)! Thanks to Blue Skies Recycling, St. Louis Composting and Republic Services for
hauling the waste our volunteers sort!
DO YOUR PART: Take your waste to one of the five Recycling Stations where volunteers will help
you figure out what is recyclable, compostable or headed for the landfill.
St. Louis Earth Day always reuses what it can from year to year to reduce waste and expense.
We educate our vendors, particularly the food vendors, to reinforce our commitment to
minimizing waste. Food vendors are required to use recyclable or compostable disposables and
we ask vendors to limit handouts. You can do your part by recycling your Festival program as
you leave.
All left-over food is donated to Operation Food Search.
Styrofoam is so last century – that’s why we’ve banned polystyrene/#6 plastic from the Festival
for the past six years and have never looked back. This material is rarely recycled and never
breaks down in a landfill.
Our portable toilets from Johnny On the Spot use eco-friendly chemicals and all of the paper
products are made from post-consumer recycled content. Their primo solar cabanas will be
making an appearance at this year’s event.
Food:
Food vendors are required to use recyclable or compostable disposables and participate in the
recycling/compost program. They are encouraged to use natural, organic, and local ingredients. All food
vendors are required to submit a healthy menu for review. No high-fructose corn syrup or trans-fats
allowed! Vegetarian and vegan options are highly recommended for inclusion in every menu. We are
grateful to our food vendors for their cooperation!
Energy:
Our generators, donated by Fabick Power Systems, are powered by Biofuel. We also have three solar
systems on site – from HomeEco, Second Sun and Advanced Energy Solutions – which power nearby
booths.
The energy used to power the Festival has been offset 100% with emission-free Missouri Wind Energy
Certificates courtesy of Ameren Missouri’s Pure Power program. This offset is the equivalent of
preventing 3167 tons of carbon dioxide from entering the atmosphere – the same environmental
benefit as not driving a car for 3 months. You can sign your home up for the Pure Power program or
inquire about Pure Power for your business in the Energy Neighborhood!
Transportation:
Although we have offset all attendees’, vendors’ and entertainers’ travel with Missouri Wind Energy
Certificates through Pure Power, we strongly urge Festival attendees to use alternative transport or
carpool.
The Festival site is within walking distance from the Forest Park/DeBaliviere Metrolink station and is
easily accessible by bus and bike. The Festival is ½ mile from the Forest Park/DeBaliviere Metrolink
station, from which folks can hop on the Forest Park Trolley or walk/bike.
4168 Juniata Street, Suite 4  St. Louis, MO 63116  314.282.SLED
www.stlouisearthday.org
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© St. Louis Earth Day 2010, 2012, 2013, 2014
Trailnet will offer FREE valet bike parking all day to encourage seasoned and “green” cyclists alike to ride
in. Stop by theTrailnet booth in the Transportation Neighborhood to learn all about why commuter
cycling is viable in our region!
St. Louis Earth Day, the City of St. Louis and Lambert Airport have partnered up to offer free shuttle
service to the event site the Recycling Extravaganza Park N’ Ride at the St. Louis Community College,
Forest Park Campus. The shuttles are powered by biodiesel or clean-burning Compressed Natural Gas
(CNG). Don’t wait in an idling car to get a nearby parking space! Take the shuttle! Shuttles run every 15
minutes on the hour, from 10:30am – 6:30pm and will drop off/pick up attendees at the edge of the
Transportation Neighborhood. (See “planning your visit” for further details.)
STAGE ANNOUNCEMENTS
The following are suggested outlines for making announcements in order to educate and encourage
event-goers to participate in making your event the greenest yet!
(1) Help us make the [event name] a green one by recycling your waste today! Place your paper,
plastics (but no #6!), aluminum and glass into the blue-topped bins throughout the grounds.
With your help, we can keep as much as 80% of the beverage containers consumed here from
ending up in landfills. With deep gratitude, St. Louis Earth Day thanks its sponsors who have
made greener St. Louis events possible, especially the St. Louis-Jefferson Solid Waste
Management District.
(2) Did you know that when St. Louis Earth Day’s Recycling On the Go brought their blue-topped
bins to the [event name] last year, [fill in data from ROG Event Reports from previous years or
omit if this is the first year] pounds of recyclable material was diverted from landfills? This year
you can help by placing your paper, plastics (but no #6!), aluminum and glass into the bins
labeled throughout the grounds.
(3) Thank you for helping to make this year’s [event name] environmentally-friendly! St. Louis Earth
Day is proud to bring you their award-winning Recycling On the Go program, but success
depends on you! Place your paper, plastics (but no #6!), aluminum and glass into the bluetopped bins throughout the grounds so we can keep as many items out of the landfills as
possible!
(4) St. Louis Earth Day’s Recycling On the Go program is working hard to green events in the St.
Louis area, and you can help today by placing your recyclable materials in the blue-topped bins.
Paper, plastic, aluminum and glass are accepted. Most plastics are accepted but unfortunately
your #6 cups will have to go into the trash cans. (Look for the number between the recycling
arrows, usually at the bottom of your cup.)
(5) [EVENTS WITH WASTE STATIONS] Don’t forget to help us keep [location] clean and [event] green
by bringing your waste to the sorting stations located throughout the Festival. Volunteers will
help you sort compost, recycling and landfill materials. With your help, we can divert 90% of the
event waste from ending up in area landfills. Thank you!
4168 Juniata Street, Suite 4  St. Louis, MO 63116  314.282.SLED
www.stlouisearthday.org
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© St. Louis Earth Day 2010, 2012, 2013, 2014
PRESS RELEASES
Paragraph 1 (3-4 sentences): Vital where/when/what information about your event. Highlight green
goals and connection with St. Louis Earth Day’s Recycling On the Go program only if you are working
with us.
Paragraph 2-3 (3-5 sentences each): More details about your event and/or your event’s efforts to green
operations.
Paragraph 4: Since the beginning of the program in 2007, approximately 241 tons of materials, including
recyclables, organic waste and cooking oil, have been diverted from area landfills. Recycling On the Go
has enhanced the waste management of 336 events (656 event days), exposing approximately 4.8
million people to recycling when away from home. St. Louis Earth Day is a non-profit 501c3 organization
whose mission is to make every day earth day by cultivating environmental stewardship and engaging
individuals, governments, businesses, schools and the non-profit sector in celebration, education and
action to support a healthy and sustainable future. Find out more at www.stlouisearthday.org.
Paragraph 5: Include information about the organizing group and/or the history of the festival and how
people can find out more about the event or participation. This may be a good time to mention
volunteer opportunities to help with the recycling crew!
4168 Juniata Street, Suite 4  St. Louis, MO 63116  314.282.SLED
www.stlouisearthday.org
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© St. Louis Earth Day 2010, 2012, 2013, 2014
EVENT PROGRAM
For the event program, you
should include details about
what service is available to
visitors; such as, what is
recyclable and what is not
and where patrons can find
recycling and/or compost
receptacles. Also, use the
program as an opportunity
to advertise your green
goals.
With two weeks advanced
notice, we can provide you
with an ad that promotes the
program and explains how to
participate. See example on
the left.
We can also help you design
content that specifically
identifies what is recyclable
and/or compostable and
where to take the waste and
highlight other green
features of your event.
4168 Juniata Street, Suite 4  St. Louis, MO 63116  314.282.SLED
www.stlouisearthday.org