Academic Year
2014/2015
Date
03.03.2015
Code
HİT 404
Name of the course
Communications and Ethics
Course language Turkish
Category Required
Prerequisite
Course Webpage
Not applicable
Local Credit Theoretical Practical
Semester/Year
Spring / 4 th Year
ECTS
4
Laboratory Presentation Project/Field study
- - 2
Instructor(s)
Assistant
2 -
Assc. Prof. Dr. A. Fulya ŞEN
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Content of the course
The contents of the course are communication ethics concept, ethic problems in journalism, broadcasting, public relations and advertising and solution offers for them, autocontrol management in communication vocancies.
8
9
10
11
12
13
14
3
4
5
6
7
Course Plan
Week Subjects
1 Entry, Ethic and Moral Concepts
2 Different Ethic Understandings and Approachs(Ethic and Definition Of The Ethic)
Morality Concept(Personal Moral In Sokrates-Social Moral In Platon)
Communication and Ethic
Mass Media and Ethic
Public Relations and Ethic
Ethic Problems In Media, Ethic Problems In Public Relations Fields
Mid term
Press moral principles in context of press ethic
Self-regulatory institutions in press
Formations that effects the freedom of the press negative
Principles of Public Relations Profession
Public Relations Professional Associations (IPRA, ICCO, TÜHİD, İDA etc ) and Self-regulatory
General Evaluation
Text book(s) 1.
UZUN, Ruhdan, İletişim Etiği Sorunlar ve Sorumluluklar,
2.
BELSEY and CHADWICK, Medya ve Gazetecilikte Etik Sorunlar
Reference books Relevant articles published in academic journals
Assessment
About assessment criteria
Mid term
Pop-quiz
Homework
Projects
Term project
Laboratory
Others
Final exam
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-
-
-
1
Number Contribution to GPA
(%)
1 40
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-
-
-
-
-
-
-
60

Contribution of the contents (%)
Mathematics and Fundamental Sciences
Engineering Sciences
Engineering Design
Social Sciences
-
-
-
100
Learning
Outcomes
Goals
Course Format
The course aims to make the students experienced how to do the job with the necessaries of the job in terms of social order in moving from “media ethic” and “social moral”.
The goal of the course is aiming the students can pursue with combine the basic and international moral rules with professional ethic in all disciplines in communication industry.
Relation between the learning and program outcomes
Outputs
Students who complete the program;
1 explain the concepts and relationships between concepts which earned a secondary education in the fields of social science knowledge, skills and competencies are built on public relations, advertising, communication management, corporate communications. Later, students use advanced conceptual and practical information which gained in these fields.
2 identify production process of scientific knowledge which is related to the methods and techniques.
3 have information about public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communication fields related with all shareholders' communication features and its communication problems.
4 have knowledge about using communication media and tools effectively.
5 know the agencies' structural and managerial features which showing activity in fields of public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communication.
6 describe the original ideas in a creative way which related to the fields of public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communications. Later, students develop and practice appropriate strategy, method and techniques paying attention the shareholds’ communications characteristics and necessities or differences on these fields
7 study individually or in a group and complete properly in the field of public relations, advertising, brand communications, marketing communication, persuasive communication management, corporate communications.
8 plan and conduct the activities as an individual and team member oriented with their professional development in the field of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management, and corporate communications.
9 know the ways of getting information, follow up new methods and technologies related with the field of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management, corporate communications and use them
10 use information and communication technologies as well computer software at fields of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management and corporate communications required level.
11 pursue and interpret events and developments which come up on the national and international agenda.
12 act in accordance with social, scientific and professional ethic values at the stage of collection, interpretation, announcement and implementation of data related with the field
13 plan and fulfil professional projects and activities for social environment in which they live with the conscious of social responsibility.
14 become conscious of laws and regulations related with the fields of public relations, advertising, brand communications, marketing communications, persuasive communications, communication management, and corporate communications and act in accord with them.
0 1 2
X
X
X
X
X
X
X
X
X
X
X
X
X
X

15 be able to approach dynamics of the field from an integrated point of view; improve original and creative strategies by thinking creatively and critically.
X
Contribution : 0:None 1:Partially 2:Completely
Prepared by:
Date of preparation: 03.03.2015