DPI 801A
THE ARTS OF COMMUNICATION
Fall 2013
“The human mind is a pattern-seeking, story-telling device.”
Stephen Jay Gould
“Delight is in the details.”
Vladimir Nabokov
Instructor:
Marie Danziger
marie_danziger@harvard.edu
Littauer 102 (617- 495-2686)
Office Hours:
Monday, Wednesday, 2:00pm-4:00pm
and by appointment
Faculty Assistant:
Alison Kommer
alison_kommer@harvard.edu
Taubman 271 (617- 495-1329)
Course Assistants:
Danielle Allen, MPA2, danielle_allen@hks13.harvard.edu, 704 219-6019
Shimon Levy, MPP2, shimon_levy@hks14.harvard.edu, 857-998-8810
CLASS MEETINGS
Class sessions include a lecture discussion each Monday from 4:10pm-6:00pm in L130. Starting in week 3 and
continuing for the rest of the semester, students will be divided into two sections – one on Wednesdays, the
other on Thursdays – for oral presentations. Sections will be scheduled as follows:
RED Group – Wednesday, 4:10pm-6:00pm in L130
BLUE Group - Thursday, 6:10pm-8:00pm in Land Hall
OVERVIEW AND OBJECTIVES
Today’s leaders must have an ability not only to analyze thoughtfully, but also to communicate clearly and
persuasively. This course is designed for potential leaders in politics and public policy as well as other
professions. Its primary goal is to strengthen the capacity of each student to speak and persuade well;
secondarily, it is also intended to help leaders and advocates communicate with the public either directly or via
the press. Students will be expected to read a number of articles and watch sample videos in preparation for the
lecture/discussion classes and, during the workshops, to stand in front of the class giving brief speeches that will
then be critiqued and will be available in video streaming for later review.
COURSE OUTLINE
As a general proposition, the first session of each week (Monday) will be a large lecture/discussion class
focusing on critical aspects of public persuasion in the context of difficult leadership situations. During the
second hour of these lectures, selected students will deliver prepared speeches and receive class feedback. In
the second weekly session, (Wednesdays or Thursdays) students will divide into two smaller workshops of
about 20 each to hone their speaking skills in the relevant areas covered by the lecture and readings. Guest
practitioners will occasionally contribute both to lectures and to feedback in the workshops.
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The first eight weeks of the course will emphasize basic techniques for charismatic public oratory – how to find
one’s voice, employ the standard elements of oral persuasion, speak eloquently and express cultural values. The
course will then focus on guidelines for debates, panel discussions, crisis communication and working with the
press. Throughout the semester practical exercises will highlight rhetorical techniques such as mental models,
narrative, visual imagery, and soundbites. Other exercises will cover inspirational speaking, debate, and
speeches that promote democratic dialogue and public accountability. All assignments will require that students
develop important public messages that are substantive and also express passion and commitment. The final
week of the course focuses on ceremonial speaking involving toasts, tributes and eulogies.
AUDIENCE
There is no prerequisite for this course. It should be useful to all students interested in public communication
and with all levels of experience, both in American and international contexts. Please note that enrollment will
be limited because of time limitations for workshop presentations.
EXPECTATIONS
Time requirements for this course are likely to be high. In addition to the readings, students will be required to
participate actively in frequent oral exercises. Student presentations will be videotaped on a regular basis and
made available as streamed video on the DPI-801A course webpage. Grades will be based on the oral
presentations and on the quality of class participation. Note that contributing to constructive group feedback is
an essential aspect of class participation. Since presentation and feedback are basic to course learning, regular
attendance is required. Two or more unexcused absences will affect the final grade.
ASSIGNMENTS
Each student will be required to give at least six oral presentations of 4 minutes each and several impromptu
presentations as well. In addition, all students are expected to provide meaningful written and oral feedback to
each presentation in their workshop group. There is no final exam. Note that all assignments are due on the
date under which they are listed.
GRADING
Oral presentations
Class participation and written/oral feedback
90%
10%
Note that it is each student’s responsibility to make arrangements to make up missed assignments. Any
assignment that remains unfulfilled receives a failing grade.
COURSE MATERIALS
All Course readings, except those found in Jay Allison and Dan Gedimen’s This I Believe, will be found on the
DPI801A course page. Please contact Alison Kommer, alison_kommer@harvard.edu, 617-495-1329, if you
have any questions or problems.
Required:
Jay Allison and Dan Gediman, eds, This I Believe: The Personal Philosophies of
Remarkable Men and Women, (Holt Paperbacks, 2007.)
Recommended:
Roger Ailes, You Are The Message: Getting What you Want by Being Who You Are,
(Currency Dover, 1999.)
Jay Heinrichs, Thank You for Arguing: What Aristotle, Lincoln, and Homer Simpson Can
Teach Us About the Art of Persuasion (Three Rivers Press, 2007)
Lewis Copeland, The World’s Great Speeches, 4th Edition (Dover, 2000)
V.A. Howard and J. H. Baron, Thinking on Paper (Quill, 1986)
Strunk & White, The Elements of Style, 4th Edition (Allyn & Bacon, 1999)
(Also available online at http://www.bartleby.com/141/)
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Finally, the following websites contain links to a broad range of famous speeches--texts, audio, and sometimes
video renditions--that students should find interesting and informative: www.americanrhetoric.com,
http://www.youtube.com and http://www.ted.com.
WEEK 1
Introduction: Five Secrets of Powerful Communicators
Friday
Sept. 6
Lecture in L130 4:10pm-6:00pm, L130
* NOTE – This is the only time we will meet on a Friday.
Readings:
• Marie Danziger, “10 Ways to Generate New Ideas.”
• Marie Danziger, “Finding Your Voice.”
• Susan Faludi, “Speak for Yourself,” New York Times, January 26, 1992.
• Jay Allison, ed. This I Believe, pp. 1-57 and 260-273.
• Aristotle’s Rhetoric, Book 1, Chapters 2 and 3, as excerpted in americanrhetoric.com
http://www.americanrhetoric.com/aristotleonrhetoric.htm.
Videos:
Amy Cuddy, “Your body language shapes who you are,” TED Talk, June 2012
http://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are.html
Recommended Readings:
• Roger Ailes, You Are the Message, pp. 1-40.
• George Orwell, “Politics and the English Language.”
www.mtholyoke.edu/acad/intrel/orwell46.htm.
• JFK, 1st Inaugural, from World's Greatest Speeches, pp. 739-742.
• MLK, "I Have a Dream," from World's Greatest Speeches, pp. 751-754.
• Nelson Mandela, "On his Release from Prison," World's Greatest Speeches, pp. 882-884.
• Ronald Reagan, 1st Inaugural, World's Greatest Speeches, pp. 853-858.
WEEK 2
Making Meaning with Mental Models
Monday
Sept. 9
Lecture L130
Readings:
• Wayne Parsons, “Models, Maps and Metaphor,” from Public Policy: An Introduction to the
Theory and Practice of Policy Analysis, pp. 57-64.
• Jay Allison, ed. This I Believe, pp. 58-111.
• Marie Danziger, “Mental Models for Public Speaking.”
• Marie Danziger, “Markers for Public Speaking.”
• Gerald Zaltman, “How Listeners Think,” in How Customers Think.
• Marie Danziger, “Guidelines for More Effective Public Speaking,” pp. 1-15.
• Jason Salzman, “Develop a Simple Message,” in Making the News: A Guide for Nonprofits
and Activists, 1998, pp. 9-10.
• Neil Postman, “The Information Age: A Blessing or a Curse?”
Online videos to watch:
Simon Sinek: “How great leaders inspire action.”
http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html
(especially the first 8 minutes)
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Jill Bolte Taylor’s “Stroke of Insight,” TED Speech, March 2008.
http://www.ted.com/talks/jill_bolte_taylor_s_powerful_stroke_of_insight.html
Atul Gawande, “How do we heal medicine?”
http://www.ted.com/talks/atul_gawande_how_do_we_heal_medicine.html
Wednesday
Sept. 11
2 minute Ungraded Impromptu Speech using “Mental Models”
Readings:
• Marshall Goldsmith, “Try Feedforward Instead of Feedback,” from Leader to Leader, No. 25,
Summer 2002.
• Marie Danziger, “Feedback Questions to Consider.”
Starting this week read regularly the op-ed pages of:
The New York Times (http://www.nytimes.com)
The Washington Post (http://www.washingtonpost.com)
The Wall Street Journal, (http://online.wsj.com/public/us)
or The Boston Globe (http://www.boston.com/news/globe)
WEEK 3
Rhetoric, Persuasion and Public Deliberation
Monday
Sept. 16
Lecture in L130
Readings:
• Deborah Tannen, “The Power of Talk: Who Gets Heard and Why,” Harvard Business Review,
Sept-Oct., 1995.
• Jay Conger, “The Necessary Art of Persuasion,” from The Harvard Business Review, MayJune, 1998.
• Cordelia Fine, “Biased but Brilliant,” New York Times, July 30, 2011.
http://www.nytimes.com/2011/07/31/opinion/sunday/biased-but-brilliant-science-embracespigheadedness.html?_r=0
• Maggie Koerth-Baker, “The Mind of a Flip-Flopper,” New York Times, August 15, 2012.
http://www.nytimes.com/2012/08/19/magazine/the-mind-of-a-flip-flopper.html
• James Humes, “Power Gesture” in Speak like Churchill, Stand like Lincoln, pps. 127-141.
• Jay Allison, Jay, ed. This I Believe, pp. 112-152.
Online videos to watch:
Jonathan Haidt, “The Moral Roots of Liberals and Conservatives.”
http://www.ted.com/talks/jonathan_haidt_on_the_moral_mind.html
“Cialdini’s 7 Principles of Persuasion.”
http://www.youtube.com/watch?v=cFdCzN7RYbw
“End Times Watch,” Obama’s speech to Israeli students.
http://www.youtube.com/watch?v=EjiLcl6WGBQ
Recommended Readings:
• Roger Ailes, You Are the Message, pp. 41-90; pp. 145-173.
• Mario Cuomo, “1984 Convention Speech.”
http://www.youtube.com/watch?v=kOdIqKsv624
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• Madeleine Kunin, Living a Political Life: One of America’s First Woman Governors Tells Her
Story, pp. 61-70.
Wednesday
Sept. 18
Workshop (Red 1), 4:10pm-6:00pm, L130.
Workshop assignment: First Graded Speech – “Focusing on Logos”
Thursday
Sept. 19
Workshop (Blue 1), 6:10pm-8:00pm, Land Hall
Workshop assignment: First Graded Speech – “Focusing on Logos”
WEEK 4
Facing a Skeptical or Hostile Audience
Monday
Sept. 23
Lecture in L130
Readings:
• Transcript of Bill Clinton, Speech to American Legion Convention, Chicago, Il., August 25,
1992.
http://books.google.com/books?id=9GAcS40LupsC&pg=PA306&lpg=PA306&dq=Bill+Clinton's+American+Legio
n+Convention+Speech,+Chicago,+August+25,+1992&source=bl&ots=Ypuiw97cnn&sig=svSdrKIR7lukc3Hh2vVj1
CjybKk&hl=en&sa=X&ei=YVl1UbjsN8bl0QHWtoGACQ&ved=0CEIQ6AEwAg#v=onepage&q=Bill%20Clinton'
s%20American%20Legion%20Convention%20Speech%2C%20Chicago%2C%20August%2025%2C%201992&f=f
alse
*Video under “Online videos to watch”
• Transcript of Obama’s Speech in Israel, March 21, 2013.
http://www.nytimes.com/2013/03/22/world/middleeast/transcript-of-obamas-speech-inisrael.html?pagewanted=all&_r=0
*Video under “Online videos to watch”
Marie Danziger, “Advocating a Controversial Position.”
Eric Horowitz, “Want to Win a Political Debate?” from Pacific Standard, August 23, 2013,
http://www.psmag.com/politics/why-even-your-best-arguments-never-work-64910/
Online videos to watch:
Professor Colon Neill, IESE Business School, “Dealing with a Hostile Audience.”
http://www.youtube.com/watch?v=8oWX1Q1dbiE
“Handling the Hostile Crowd.”
http://www.toastmasters.org/ToastmastersMagazine/ToastmasterArchive/2007/September/Hostil
eCrowd_1.aspx
Marine argues against Don’t Ask Don’t Tell.
http://www.youtube.com/watch?v=T_8SdodoIRg
JKF on Religion and Politics.
http://www.youtube.com/watch?v=zo5OwuryDfo
Mitt Romney faces hostile audience at NAACP Convention, July 11, 2012.
http://www.c-spanvideo.org/program/307005-1
Town Hall Meeting with U.S. Congressman Brian Baird, August 18, 2009.
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http://www.youtube.com/watch?v=_rRE5UK6NQU
*Bill Clinton, Speech to American Legion Convention, Chicago, IL, August 25, 1992
http://www.c-spanvideo.org/program/31550-1
*Video of Obama’s Speech in Israel, March 21, 2013
http://www.youtube.com/watch?v=EjiLcl6WGBQ
Recommended video to watch:
Obama Speaking to AIPAC on March 4, 2012.
http://www.youtube.com/watch?v=TNDQnTjFL6c&lr=1&uid=dn86UYrf54lXfVli9CB6Aw
Wednesday
Sept. 25
Workshop: (Red 2) 4:10pm-6:00pm, L130
workshop assignment: 4-minute controversial speech
Thursday
Sept. 26
Workshop: (Blue 2), 6:10pm-8:00pm, Land Hall
Workshop assignment: 4-minute controversial speech
WEEK 5
Generating Emotional Impact: Storytelling I
Monday
Sept. 30
Lecture in L130
Readings
• Vivian Gornick, “The Situation and the Story,” pp. 3-26.
• Marie Danziger, “Some Rhetorical Uses of Story.”
• Peter Guber, “The Four Truths of Storytelling,” Harvard Business Review, Dec. 2007.
• Howard Gardner, “The Leaders’ Stories,” in Leading Minds: An Anatomy of Leadership, pp.
41-54.
• Mario Cuomo, “E Pur Si Muove,” Chubb Fellowship Lecture, from More Than Words: The
Speeches of Mario Cuomo, pp. 52-65.
• Jay Allison, ed. This I Believe, pp. 153-200.
Online videos to watch:
Hans Rosling, “The Seemingly Impossible Is Possible.”
http://www.gapminder.org/videos/ted-talks/hans-rosling-ted-talk-2007-seemingly-impossible-ispossible/
Chimamanda Adichie: “The Danger of a Single Story,” TED Speech, July 2009.
http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html#
Steve Jobs, “Stanford Commencement Speech 2005.”
http://www.youtube.com/watch?v=D1R-jKKp3NA
Isabel Allende on Storytelling.
http://www.ted.com/speakers/isabel_allende.html
Recommended Readings:
• Abraham Lincoln, Coopers Union Speech (Feb. 27, 1860).
http://www.showcase.netins.net/web/creative/lincoln/speeches/cooper.htm
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• Patrick Henry, “Give Me Liberty, or Give Me Death!” World’s Greatest Speeches,
pp. 232-234.
• J. Robert Oppenheimer, “Prospects in the Arts and Sciences,” World’s Greatest Speeches, pp.
642-645.
• Barbara Jordan, Opening Statement to the House Judiciary Committee, Proceedings in the
Impeachment of Richard Nixon, World’s Greatest Speeches, pp. 830-833.
Wednesday
Oct. 2
Workshop: (Red 1), 4:10pm-6:00pm, L130
Workshop assignment: 4-minute storytelling speech
Thursday
Oct 3.
Workshop: (Blue 1), 6:10pm-8:00pm, Land Hall
Workshop assignment: 4-minute storytelling speech
WEEK 6
Generating Emotional Impact: Storytelling II
Monday
Oct. 7
Lecture in L130
Readings:
• Lilyan Wilder, “The Key: Being Real,” Chapter 2 from Talk Your Way to Success.
• Benjamin DeMott, “Junk Politics: A Voter’s Guide to the Post-Literate Election,” Harper’s
Magazine, Nov. 2003.
• Roger Rosenblatt, “Give Me A Corny Speech. Then I'll Listen,” Time, Aug. 14, 2000, pp. 92.
• Arthur Miller, “American Playhouse: On Politics and the Art of Acting,” Harper’s Magazine,
June, 2001.
• Jay Allison, ed., This I Believe, pp. 201-243.
Online videos to watch:
“Craig Ferguson Speaks from the Heart”
http://www.youtube.com/watch?v=7ZVWIELHQQY
Recommended Readings:
• Roger Ailes, You Are The Message, pp. 91-103, 104-144.
• Jonathan Edwards, “Sinners in the Hands of an Angry God,” World’s Greatest Speeches, pp.
227-228.
• HIV Women, ’92 Conventions, World’s Greatest Speeches, pp. 893-898.
• John Gardner, Cornell Commencement ’68, World’s Greatest Speeches, pp. 765-770.
• George Wald, “A Generation in Search of a Future,” World’s Greatest Speeches, pp. 770-776.
• John Lindsay, 2nd Inaugural, ’69, World’s Greatest Speeches, pp. 779-781.
Wednesday
Oct. 9
Workshop: (Red 2), 4:10pm-6:00pm, L130
Workshop assignment: 4-minute storytelling speech
Thursday
Oct. 10
Workshop: (Blue 2), 6:10pm-8:00pm, Land Hall
Workshop assignment: 4-minute storytelling speech
WEEK 7
Empathy: Your Personal Credibility and Trustworthiness
Monday
Oct. 14
NO CLASS – Columbus Day
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Readings:
• Marie Danziger, “Building Trust.”
• Marie Danziger, “Delivering Bad News,” “Facing a Highly Polarized Audience,” “Responding
to Allegations of Failure or Misconduct.”
• Gerry Spence, How to Argue and Win Every Time, pp. 135-147.
• Zimbardo and Leippe, “The Psychology of Attitude Change and Social Influence,” pp. 12-21.
• Jay Allison, ed. This I Believe, pp. 244-259.
• Brooks, David, “All Politics is Thymotic,” New York Times, March 19, 2006
Online videos to watch:
Brené Brown: “The power of vulnerability”
http://www.ted.com/talks/brene_brown_on_vulnerability.html
Act of Uniformity, speech from the movie “Elizabeth.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechelizabeth.html
Gandhi Advocates Policy of Nonviolence, speech from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi1.html
Gandhi Addresses Indian National Congress, speech from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi2.html
Gandhi To British Authorities: "It Is Time You Left" from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi3.html
Mr. & Mrs. Gandhi Address the People of India, from the movie, “Gandhi.”
http://www.americanrhetoric.com/MovieSpeeches/moviespeechgandhi4.html
Recommended Readings:
Roger Ailes, You Are the Message, pp. 103-121.
Lincoln’s Gettysburg Address.
http://www.showcase.netins.net/web/creative/lincoln/speeches/gettysburg.htm
Franklin D. Roosevelt, Acceptance Address, Philadelphia, 1936.
http://www.presidency.ucsb.edu/ws/index.php?pid=15314&st=philadelphia&st1=
Ronald Reagan, Remarks to Students, Moscow State University, 1988 (partial)
http://www.nationalreview.com/document/reagan_moscow200406070914.asp
Wednesday
Oct. 16
Workshop: (Red 1), 4:10pm-6:00pm, L130
Workshop assignment: 4-minute speech involving a difficult leadership scenario
Thursday
Oct. 17
Workshop: (Blue 1), 6:10pm-8:00pm, Land Hall
Workshop assignment: 4-minute speech involving a difficult leadership scenario
WEEK 8
Expressing Identity: Acknowledging the Color of Your Lens
Monday
Oct. 21
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Lecture in L130
8
Readings:
• Ethan Watters, “We Aren’t the World,” PS Magazine, April 11, 2013
http://www.psmag.com/magazines/pacific-standard-cover-story/joe-henrich-weird-ultimatumgame-shaking-up-psychology-economics-53135/
• George Lakoff, “Framing the Dems,” The American Prospect, Sept., 2003.
• Walter Truett Anderson, “Four Different Ways to be Absolutely Right”, The Truth about The
Truth, pp. 110-116.
• Steven Pinker, The Blank Slate, pp. 283-305.
• Drake Bennett, “Changing History: Four New Ways to Write the Story of the World,” Boston
Globe, Feb. 7, 2010
http://www.boston.com/bostonglobe/ideas/articles/2010/02/07/changing_history/
• Joe Keohane, “How Facts Backfire,” Boston Globe, July 11, 2010.
http://www.boston.com/bostonglobe/ideas/articles/2010/07/11/how_facts_backfire/
Online videos to watch:
Obama speaks on Trayvon Martin, July 2013.
http://www.youtube.com/watch?v=MHBdZWbncXI
Obama on Race.
http://www.youtube.com/watch?v=zrp-v2tHaDo
Malala Yousafzai’s speech before United Nations on her 16th birthday, July 12, 2013.
http://www.cnn.com/2013/07/13/world/malala-gordon-brown
Obama at Notre Dame.
http://www.youtube.com/watch?v=RwJPOfIQKwA - with special attention to 11:25-21:00
Malcolm X Address to the People of Harlem.
http://www.americanrhetoric.com/MovieSpeeches/moviespeechmacolmxharlem.html
Wednesday
Oct. 23
Workshop: (Red 2), 4:10pm-6:00pm, L130
Workshop assignment: 4-minute speech involving a difficult leadership scenario
Thursday
Oct. 24
Workshop: (Blue 2), 6:10pm-8:00pm, Land Hall
Workshop assignment: 4-minute speech involving a difficult leadership scenario
WEEK 9
Framing the Argument: Debates and Dialogues
Monday
Oct. 28
Lecture in L130
Readings:
• Michael Tomasky, “The Untransformational President,” Daily Beast, August 7, 2011.
• Drew Westen, “What Happened to Obama?” New York Times, August 6, 2011.
• John Tierney, “Social Scientist Sees Bias Within,” New York Times, Feb. 7, 2011.
• Deborah Tannen, The Argument Culture:Moving from Debate to Dialogue, pp. 3-26.
• George Lakoff, pp. 170-174, The Political Mind.
• Frank Luntz, “Introduction” and “Appendix B” from The Words That Work.
• Frank Luntz, "The Best & Worst Language of 2004: Key Debate Phrases," Luntz Research
Company, Alexandria, Va.
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• Shaila Dewan and Robbie Brown, “A Psychologist Helps Repackage Democrats’ Message,”
New York Times, Oct. 30, 2008.
• Harwood Group, “Meaningful Chaos: How people form relationships with public concern,”
pp. 41-48.
Online videos to watch:
Michael Porter on Reframing to Advocate Change.
http://www.youtube.com/watch?v=10xKxF3FEA4
Recommended Readings:
• Matt Bai, "The Framing Wars," The New York Times, July 17, 2005.
• Susan B. Anthony, “On Woman’s Right to Suffrage,” World’s Greatest Speeches,
pp. 321-322.
• Sun Yat-Sen, “National Morale and World Tranquility,” World’s Greatest Speeches, pp. 399401.
• Al Smith, “Religious Prejudice and Politics,” World’s Greatest Speeches, pp. 408-410.
• De Valera, “Ireland Among the Nations,” World’s Greatest Speeches, pp. 466-468.
• Eleanor Roosevelt, “The UN as a Bridge,” World’s Greatest Speeches, pp. 640-641.
• Charles William Eliot, “Harvard and Yale,” World’s Greatest Speeches, pp. 700-702.
• Malcolm X, “The Ballot or the Bullet.” http://www.hartford-hwp.com/archives/45a/065.html
• Mario Cuomo, Keynote, ’84 Convention, World’s Greatest Speeches, pp. 866-873.
• Aung San Suu Kyi, Keynote Address, Forum on Women, World’s Greatest Speeches, pp. 898902.
Wednesday
Oct. 30
Workshop: (Teams 1-3), 4:10pm–6:00pm, L130
Workshop assignment: Debates or Dialogues
Thursday
Oct. 31
Workshop: (Teams 1-3), 6:10pm-8:00pm, Land Hall
Workshop assignment: Debates or Dialogues
WEEK 10 Thinking on your Feet: Handling Questions and Answers
Monday
Nov. 4
Lecture in L130
In-Class Oral Assignment: Prepare to answer questions on topics TBA.
Readings:
• Carole Howard, “When a Reporter Calls,” Communicating in Business Today, pp. 614-617.
• Joan Detz, “Special Occasion Speeches,” in How to Write & Give Speeches, pp. 85-111.
Marie Danziger, “Bridging” Phrases for Q & A.
Online videos to watch:
Colbert Report: Robert Reich, Oct. 11, 2010
http://www.colbertnation.com/the-colbert-report-videos/361761/october-11-2010/robert-reich
Ben Bernanke on 60 Minutes, 12/5/2010 PART I
http://www.youtube.com/watch?v=odPfHY4ekHA
Ben Bernanke on 60 Minutes, 12/5/10 PART II
http://www.youtube.com/watch?v=e0zY8o0laZY&feature=fvwrel
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McCain and Obama on Abortion 8/16/2008
http://www.youtube.com/watch?v=7tp5O2nLmCQ
Bush Sr. and Clinton Answer the Same Question
http://www.youtube.com/watch?v=7ffbFvKlWqE
Wednesday
Nov. 6
Workshop: (Teams 4-6), 4:10pm-6:00pm, L130
Workshop assignment: Debates or Dialogues
Thursday
Nov. 7
Workshop: (Teams 4-6), 6:10pm-8:00pm, Land Hall
Workshop assignment: Debates or Dialogues
WEEK 11 Dealing with the Media
Monday
Nov. 11
NO CLASS Veteran’s Day
Readings:
• David Gergen, “Notes on Press Relations from David Gergen.”
• Mimi Goss, “News Conferences & Interviews: Basic Precepts.”
• Mimi Goss, “Checklist for Developing a Media Plan.”
• The Ruckus Society, “The Ruckus Society Media Manual.”
http://ruckus.org/article.php?id=101
Recommended Readings:
Roger Ailes, You Are the Message, pp. 185-202.
Wednesday
Nov. 13
Thursday
Nov. 14
Workshop: (Teams 7-10), 4:10pm-6:00pm, L130
Workshop assignment: Debates or Dialogues
Workshop: (Teams 7-10), 6:10pm-8:00pm, Land Hall
Workshop assignment: Debates or Dialogues
WEEK 12 Vision and Values: Brevity, Levity, Clarity, Charity
Monday
Nov. 18
Lecture in L130
Readings:
• Joan Detz, “Chapter 7 – Style,” pp.71-76, “Chapter 8 – Humor,” pp. 77-84 and “Appendix,”
pp. 179-191 from How to Give a Speech.
Online videos to watch:
JK Rowling Harvard Commencement Speech.
http://www.youtube.com/watch?v=nkREt4ZB-ck
JK Rowling Commencement Speech – Part 2.
http://www.youtube.com/watch?v=9kh_tSiqL1U&feature=related
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JK Rowling Commencement Speech – Part 3.
http://www.youtube.com/watch?v=LqGotirF20w&feature=related
Al Gore Nobel Prize Acceptance Speech – Parts 1 and 2.
http://www.youtube.com/watch?v=-zTlLNL33V4
http://www.youtube.com/watch?v=L7mUViuNngQ
Obama Victory Speech.
http://www.youtube.com/watch?v=jJfGx4G8tjo
Wednesday
Nov. 20
Workshop: (Red 1), 4:10pm-6:00pm, L130
Workshop Assignment: “This I Believe” speech
Thursday
Nov. 21
Workshop: (Blue1), 6:10pm-8:00pm, Land Hall
Workshop Assignment: “This I Believe” speech
WEEK 13 Crisis Communication
Monday
Lecture in L130
Nov. 25
Readings:
• Ted Sorensen, Counselor: A Life at the Edge of History, pp. 292-300.
• Marie Danziger, “Crisis Communication: 6 Steps.”
• “How to Keep a Crisis from Happening,” A Newsletter from Harvard Business School
Publishing.
• John Schwartz, “The Truth Hurts: Efforts to Calm The Nation’s Fears Spin Out of Control,”
New York Times, October 28, 2001.
• Vincent T. Covello, “77 Questions Commonly Asked by Journalists during a Crisis,” Keeping
Your Head in a Crisis, ASTHOP, 2002.
• Vincent T. Covello, “Lessons Learned From the Front Lines of Risk and Crisis
Communication,” from a speech at the U.S. Conference of Mayors, 10/24/2001.
Online videos to watch:
“How to Apologize,” CBC Sunday, Allan Bonner.
http://www.youtube.com/watch?v=-KbriUDZhkw&feature=related
Tiger Woods Apology.
http://www.youtube.com/watch?v=Xs8nseNP4s0
Eliot Spitzer Resignation Speech.
http://www.youtube.com/watch?v=F_zak5Jurf8
Ronald Reagan: The Challenger Tragedy.
http://www.youtube.com/watch?v=gEjXjfxoNXM
George W. Bush speech night of 9/11, 2001.
http://www.youtube.com/watch?v=YMiqEUBux3o&feature=related
George W. Bush’s second 9/11 Speech at Barksdale Airforce Base.
http://www.youtube.com/watch?v=bwgqmaeV7o0
2/12/16
12
JFK’s Cuban Missile Crisis Address.
http://www.americanrhetoric.com/speeches/jfkcubanmissilecrisis.html
Wednesday
Nov. 27
No Class – Thanksgiving Recess
Thursday
Nov. 28
No Class – Thanksgiving Recess
WEEK 14 Ceremonial Speeches
Monday
Lecture in L130
Dec. 2
Readings:
• JFK, Tribute to Robert Frost, World’s Greatest Speeches, pp. 748-750.
• Cyrus M. Copeland, "Death, Be Not Ponderous,” New York Times, October 21, 2004.
• Bruce Feiler, “The Art of the Wedding Toast,” New York Times, June 15, 2012.
http://www.nytimes.com/2012/06/17/fashion/the-art-of-the-wedding-toast.html?pagewanted=all\
Online videos to watch:
Earl of Spencer, Tribute to Diana.
http://www.youtube.com/watch?v=7VUy-wBwBvw
Obama’s Eulogy for Ted Kennedy.
http://www.youtube.com/watch?v=xK5-uJc3EnY
Ted Kennedy Jr’s Eulogy for His Father.
http://www.youtube.com/watch?v=m86jKLjV7-I
Tim Russert Memorial Service.
http://www.msnbc.msn.com/id/25174922/ns/meet_the_press_online_at_msnbcemembering_tim_russert/
Rosa Parks Funeral Service.
http://www.c-spanvideo.org/program/189704-1#
Bill Clinton is at 1:26, Obama is at 2:35, Hillary is at 2:43
Recommended Readings:
• Mark Anthony (Shakespeare), Oration on the Dead Body of Julius Caesar, World’s Greatest
Speeches, pp. 58-62.
• Winston Churchill, “Their Finest Hour,” World’s Greatest Speeches, pp. 439-446.
• Jawaharlal Nehru, “A Glory Has Departed” (Gandhi eulogy), World’s Greatest Speeches, pp.
619-620.
• Mark Twain, “New England Weather,” World’s Greatest Speeches, pp. 693-696.
• Frederick Douglass, Oration in Memory of Abraham Lincoln, World’s Greatest Speeches, pp.
808-814.
Wednesday
Dec. 4
Thursday
2/12/16
Workshop: (Red 1 and 2) 4:10pm-6:00pm, L130
Workshop assignment: Toasts, Tributes and Eulogies
Workshop: (Blue 1 and 2) 6:10pm-8:00pm, Land Hall
13
Dec. 5
Workshop assignment: Toasts, Tributes and Eulogies
Mon. 9/9/13
2/12/16
14