Contact:
Kristin Walsh
Frito-Lay
972.334.5488
Kristin.Walsh@pepsico.com
AT MORE THAN 1,300 POUNDS, FRITOS® CORN CHIPS SETS GUINNESS
WORLD RECORD® FOR LARGEST FRITOS CHILI PIE® AT STATE FAIR
OF TEXAS®
As Part of its 80th Anniversary Celebration, Fritos Corn Chips Partners with Hormel® Chili to Set
Record and Raises Funds for Wounded Warrior Project™
PLANO, Texas (October 1, 2012) – Thousands of excited fair attendees today gathered in Big
Tex Circle at the State Fair of Texas® to watch the Fritos brand cook up the world’s largest Fritos
Chili Pie® in celebration of Fritos® corn chips’ 80th anniversary. Weighing in at 1,325 pounds –
featuring 635 bags of Fritos chips (10 1/2 ounces each), 660 cans of Hormel® Chili without Beans
(15 ounces each) and 580 bags of shredded cheddar cheese (8 ounces each) – the Guinness World
Records® title was officially set for the biggest-ever Fritos Chili Pie, which yielded approximately
5,000 single-serve samples for fair attendees. A mixture of Fritos corn chips, chili and cheddar
cheese, Fritos Chili Pie has long been one of America’s favorite ways to enjoy the classic snack,
which is a flagship product within PepsiCo’s Frito-Lay division.
As part of the 80th anniversary celebration, Fritos is also proudly partnering with Hormel Chili,
the No.1 selling brand of chili in America, to support our troops through Wounded Warrior
Project™ (WWP). From September 16 through October 13, consumers can look for special displays
at local retailers featuring a $1-off coupon for combined purchase of Fritos corn chips and Hormel
Chili. For every coupon redeemed, Fritos and Hormel Foods will donate $1 to WWP, up to
$100,000, to honor and empower wounded warriors in the U.S. Armed Forces.
The Guinness World Records® title attempt took place following the opening weekend of the
State Fair of Texas. Fair attendees joined in on the fun as the over-sized Fritos Chili Pie received the
finishing touches at the footsteps of famed fair mascot Big Tex himself. When the Guinness World
Records title was set, an official adjudicator verified the accomplishment and announced the record.
The tasty “pie,” along with a variety of Pepsi® beverages, was distributed to fairgoers eager to
sample the record-breaking treat.
“For 80 years, Fritos corn chips have been a beloved American snack,” said Tony Matta, vice
president, marketing, Frito-Lay. “The Guinness World Records® title adds a new milestone to our
proud history, and we are thrilled to be celebrating alongside Fritos corn chips fans today at the
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State Fair of Texas.”
The Fritos brand was born in 1932 when Elmer Doolin purchased a corn chips recipe from a
local businessman and began making the first Fritos chips right from his mother’s kitchen with a
converted potato ricer. The popularity of the snack catapulted in 1961 when he joined forces with
H.W. Lay & Company to create Frito-Lay, Inc. Doolin’s mother, Daisy Dean Doolin, created
recipes to help market Fritos corn chips by using them as an ingredient in a wide range of dishes,
including her now-famous Fritos Chili Pie. Once a dish favored in small hometowns, Fritos Chili
Pie is now served coast to coast, where fans from New York to Los Angeles relish it.
About Fritos
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE:
PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com, the Fritos Pie Remix website, http://www.fritospieremix.com, the
Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.
About Hormel Foods
Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of
consumer-branded food and meat products, many of which are among the best known and trusted in
the food industry. The company leverages its extensive expertise, innovation and high competencies
in pork and turkey processing and marketing to bring branded, value-added products to the global
marketplace. The company is a member of the Standard & Poor's 500 Index, Dow Jones
Sustainability Indexes, Maplecroft Climate Innovation Indexes, Global 1000 Sustainable
Performance Leaders and was again named one of "The 100 Best Corporate Citizens” by Corporate
Responsibility Magazine in 2011. The company enjoys a strong reputation among consumers, retail
grocers, foodservice and industrial customers for products highly regarded for quality, taste,
nutrition, convenience and value. For more information, visit http://www.hormelfoods.com.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a
product portfolio that includes 22 brands that generate more than $1 billion each in annual retail
sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make
hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people
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are united by our unique commitment to sustainable growth by investing in a healthier future for
people and our planet, which we believe also means a more successful future for PepsiCo. We call
this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods
and beverages for local tastes; to find innovative ways to minimize our impact on the environment
by conserving energy and water and reducing packaging volume; to provide a great workplace for
our associates; and to respect, support and invest in the local communities where we operate. For
more information, please visit www.pepsico.com.
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